Performance Marketer

As a Performance Marketer at Oceans, your main responsibilities include developing and executing performance marketing strategies aimed at driving customer acquisition, engagement, and retention. You'll manage PPC, display advertising, and affiliate marketing campaigns, conduct keyword research, and continuously optimize your campaigns based on performance metrics.

To apply for the Performance Marketer position at Oceans, you should have at least 4 years of experience in performance marketing. A Bachelor's degree in Marketing, Business, or relevant work experience is also required. You should be proficient in digital marketing tools and platforms such as Google Ads and have strong analytical skills to interpret data effectively.

Oceans aims to bring the best and brightest in Sri Lanka into a collaborative environment where you can learn from U.S.-based executives. The role offers unique opportunities to work with global startups, which can significantly boost your career. You'll also have access to high-level mentorship and training.

Yes, the Performance Marketer position at Oceans is fully remote, providing you with the flexibility to work from anywhere while engaging with teams and executives in the U.S.

In your role as a Performance Marketer at Oceans, you'll focus on critical performance metrics such as cost per click (CPC), click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and more, ensuring that your campaigns meet established goals.

When discussing your experience with performance marketing campaigns, focus on specific campaigns you've managed, detailing the strategies you implemented to drive results, the metrics you tracked, and the tools you used. Highlighting a significant success story will capture the interviewer's attention.

When asked about PPC optimization strategies, share techniques such as A/B testing ad copy, refining keyword lists, adjusting bid strategies based on performance data, and utilizing negative keywords to exclude underperforming terms. Emphasize how these strategies have improved your campaigns.

Share your approach to assessing each marketing channel's potential based on factors like audience reach, prior performance data, and cost-efficiency. Explain how you decide which channels to prioritize for specific goals, backed by analytics and testing.

Discuss how you utilize analytics tools to track key performance indicators (KPIs) such as CPC, CTR, and conversion rates. Mention the importance of setting clear goals for each campaign and how you analyze the results to refine future strategies.

In your response, list essential tools like Google Analytics, HubSpot, and various ad platforms. Briefly describe how you've used these tools to monitor campaign performance and derive actionable insights to optimize future marketing efforts.

When answering this question, choose an example that highlights your problem-solving skills. Explain the challenge, your strategy for overcoming it, the actions you took, and the overall outcome—focus on what you learned from the experience.

Talk about how A/B testing is crucial for determining which elements of your campaigns resonate best with audiences. Explain the testing process you've followed, and share a successful test example that led to improved performance.

Emphasize your commitment to continuous learning through resources such as industry blogs, webinars, and online courses. Mention specific platforms or thought leaders that you follow to stay updated on the latest trends in performance marketing.

Discuss key skills like analytical thinking, proficiency with digital tools, project management, and the ability to interpret data. Explain why these skills are crucial for optimizing performance and achieving marketing objectives.

Highlight the importance of user feedback in shaping your campaigns. Discuss your strategies for gathering this feedback, analyzing it, and implementing changes to improve the user experience and overall campaign performance.