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Senior Global Marketing Director, ADC (GYN Oncology)

Senior Global Marketing Director, ADC (GYN Oncology)

Location: Upper Providence, PA (US), Zug (Switzerland), GSK House (UK)

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas. As a Senior Global Marketing Director (GMD), ADC (GYN Oncology), you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.

You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets.

This Senior Director will report to the Medicine Commercialization Lead for the asset. In this role you will develop and stretch to be the best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, you are expected to generate long-term value for GSK and improve the lives of patients around the world.

You will produce precise insights and develop clear, competitive global brand strategies and plans. Partnering with R&D and Medical affairs to maximize the Clinical Development Plan (CDP) for this ADC asset and ensure a robust data generation plan is in place to enable outstanding commercial launches. Co-creation with key markets through the commercialization team will be a key focus to drive excellence in execution.

Key responsibilities:

  • Lead lifecycle management strategy within GYN cancers to drive value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
  • Establish themselves an indication (TBC) commercial lead and expert, supporting the Marketing Commercialization Team and Medical Development Team
  • Support governance deliverables and workstreams aligned to key decisions for the organization. 
  • Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
  • Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
  • Ensure the market access strategy underpins decision-making throughout the entire product lifecycle, including portfolio decision-making.
  • Embraces an agile mindset to build an organization that seeks continuous improvement, productivity, value, speed to market and customer satisfaction.
  • Leads cross-functional team and builds followship to ensure brand strategy is executed to maximize commercial success and deliver exceptional customer experience.
  • Is able to identify future strategic opportunities to drives long term asset value expansion through thoughtful and proactive assessment of unmet need, commercial valuation and science.
  • Elucidate required SG&A and commercial model to optimize Brand performance in Global markets.

Why You?

Basic Qualifications:

  • Bachelor’s degree in business, marketing, or science
  • 5+ years of in-line marketing experience, including launch experience.
  • 5+ years of pharmaceutical experience in HCP and/or patient marketing

Preferred Qualifications:

  • Master’s degree in relevant field
  • Recent and relevant Oncology marketing experience
  • Ability to utilize insights from key customers – patients, payers, providers – to drive key marketing decisions and forecasts.
  • Demonstrated ability to drive insights from analytics and create innovative customer-focused programs.
  • Experience leveraging organizational channels and influencing skills to facilitate successful project.
  • Demonstrated strength in oral / written communications and cross-functional collaboration skills.
  • Ability to manage complex, multi-disciplinary projects.
  • Comfort operating in a highly regulated environment and industry.
  • Product launch experience preferred.

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

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Average salary estimate

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What You Should Know About Senior Global Marketing Director, ADC (GYN Oncology), GSK

As a Senior Global Marketing Director for ADC in GYN Oncology at GSK, you will be at the forefront of championing innovative strategies that make a real difference in the lives of patients. Operating from our Upper Providence office, or even Zug or GSK House in the UK, you will harness your marketing expertise to translate cutting-edge scientific developments into commercially viable products. Your mission? To drive long-term brand value and create exceptional product profiles that stand out in a competitive marketplace. Expect to lead an agile, cross-functional team, develop rich global insights, and ensure smooth product launches. The role requires you to not only understand market needs but also deliver strategies that resonate globally while addressing local market nuances. You'll be pivotal in shaping the lifecycle management strategy for GYN cancers and will work seamlessly with R&D and Medical Affairs teams to leverage clinical insights into actionable marketing strategies. Your responsibilities will include establishing yourself as a commercial lead, optimizing market access strategies, and continually seeking ways to enhance customer satisfaction. With at least five years of experience in pharmaceutical marketing, especially within oncology, your expertise will be crucial. If you are ready to push the boundaries of marketing in the pharmaceutical space and make a meaningful impact, GSK is where you should be.

Frequently Asked Questions (FAQs) for Senior Global Marketing Director, ADC (GYN Oncology) Role at GSK
What are the primary responsibilities of the Senior Global Marketing Director, ADC (GYN Oncology) at GSK?

The Senior Global Marketing Director, ADC (GYN Oncology) at GSK is responsible for leading the development of global product strategies and managing the product lifecycle, from strategy formulation to execution. This role involves crafting competitive profiles, partnering with cross-functional teams, and executing outstanding product launches tailored to meet customer needs throughout the entire lifecycle.

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What qualifications are essential for the Senior Global Marketing Director position at GSK?

To be considered for the Senior Global Marketing Director role at GSK, candidates should have a Bachelor’s degree in business, marketing, or science, along with at least five years of in-line marketing experience in the pharmaceutical sector, particularly in HCP and patient marketing. A Master’s degree and recent oncology marketing experience are preferred for this impactful position.

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How does the Senior Global Marketing Director contribute to patient care at GSK?

The Senior Global Marketing Director at GSK plays a crucial role in improving patient care by developing insightful and innovative marketing strategies that address unmet medical needs in GYN oncology. This position enhances patient access to effective treatments by aligning marketing strategies with clinical developments and market demands.

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What skills are needed to succeed as a Senior Global Marketing Director at GSK?

Success as a Senior Global Marketing Director at GSK requires a blend of strategic agility, strong leadership, and cross-functional collaboration skills. Candidates should excel in analyzing market insights, driving data-driven decisions, and managing multidisciplinary projects in a highly regulated environment while ensuring exceptional customer engagement.

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What is the work environment like for the Senior Global Marketing Director at GSK?

The work environment for the Senior Global Marketing Director at GSK is dynamic and collaborative. You will work with diverse teams, including R&D, medical affairs, and commercialization teams, fostering an agile mindset and continuous improvement to deliver exceptional outcomes in a supportive and innovative culture.

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Common Interview Questions for Senior Global Marketing Director, ADC (GYN Oncology)
Can you describe your experience in launching new products in the oncology space?

When discussing your experience with product launches, focus on specific examples of oncology products you have worked on, outlining the strategies you implemented, the goals you set, and how you measured success. Highlight your collaboration with cross-functional teams to illustrate your leadership and teamwork skills.

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How would you approach developing a global product strategy for a new oncology treatment?

In developing a global product strategy for an oncology treatment, I would start by conducting thorough market research to identify patient needs and competitive landscapes. I would engage cross-functional teams to ensure alignment on goals and objectives, followed by creating a detailed roadmap that factors in market access, regulatory considerations, and customer engagement strategies.

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What methods do you use to gather insights from target customers?

I utilize a combination of qualitative and quantitative research methods, including surveys, focus groups, and one-on-one interviews with healthcare providers and patients. This helps me capture diverse perspectives that inform our marketing strategies and align them with the needs and preferences of our target audience.

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How do you prioritize multiple projects with competing deadlines?

To prioritize multiple projects, I focus on assessing project urgency and strategic importance while keeping clear communication with stakeholders. I adopt project management tools to track progress and milestones, ensuring that each project's objectives are met without compromising quality.

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What experience do you have with lifecycle management in pharmaceutical marketing?

My experience with lifecycle management includes monitoring product performance metrics, analyzing market trends, and adjusting marketing strategies as necessary. I have led initiatives that optimize product offerings, enhance patient access, and capture additional market opportunities throughout a product's lifecycle.

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Describe a time when you worked with cross-functional teams to achieve a marketing goal.

One notable instance was when I led a cross-functional team to launch a new oncology product. I coordinated closely with R&D, medical affairs, and sales teams to align our approaches, drive a cohesive strategy, and execute seamless launch activities that exceeded our sales targets.

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How do you ensure compliance in marketing practices in a regulated industry?

Compliance in a regulated industry starts with a strong understanding of both internal guidelines and external regulations. I maintain open communication with regulatory teams to review marketing materials during development, ensuring that they meet all required standards. Regular training sessions also help keep the team updated on compliance requirements.

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What role does data analysis play in your marketing decision-making process?

Data analysis is critical in my decision-making process, as it informs strategy development and execution. I use data to identify trends, assess campaign effectiveness, and optimize resource allocation, ensuring that all marketing decisions are evidence-based and aligned with business objectives.

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Can you share an example of an innovative marketing program you created?

One innovative marketing program I implemented centered on a digital engagement platform that provided personalized content for patients and healthcare providers. This initiative significantly enhanced customer engagement and drove greater awareness of treatment options, which led to increased product adoption.

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What strategies do you employ to ensure exceptional customer experience?

To ensure exceptional customer experiences, I emphasize understanding customer journeys and pain points. I implement feedback loops to gather insights from customers post-interaction, and I utilize those insights to continuously refine our engagement strategies and enhance overall satisfaction.

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We know that healthy communities depend on healthy people, and healthy communities are the backbone of strong, sustainable societies. As a business, we have responsibilities to society, and society has expectations of us. Our goal is to meet those...

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 29, 2025

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