Creative Director for Video Ads & Performance Marketing (EU-Based, Remote)

As the Creative Director for Video Ads & Performance Marketing at Paired, your primary responsibilities will include brainstorming and developing engaging video ad concepts, writing compelling scripts, collaborating with production teams, and optimizing video content for maximum performance. You'll manage the entire creative process, ensuring that all deliverables align with brand objectives and drive engagement.

Ideal candidates for the Creative Director for Video Ads & Performance Marketing position at Paired should have hands-on experience in scriptwriting and video production, along with a robust understanding of performance-driven marketing. Expertise in tools like Adobe Premiere Pro and After Effects is a plus, as well as strong communication and time management skills essential for handling multiple projects.

At Paired, we prioritize professional growth for our Creative Director for Video Ads & Performance Marketing by providing opportunities to work on high-budget ad campaigns and collaborate with industry experts. This role allows you to refine your creative strategies and gain valuable insights into the performance marketing landscape.

The team dynamic at Paired is highly collaborative and supportive. As a Creative Director for Video Ads & Performance Marketing, you will work closely with video editors, designers, and media buyers, fostering an environment where innovation and creativity are celebrated. Our culture values results over location, making it a great place for remote work.

While the preferred time zone for the Creative Director for Video Ads & Performance Marketing role at Paired is European (EEST), we are also open to candidates from the US, Asia, and Australia, provided there is at least 2-4 hours of overlap for effective communication across teams.

When developing a video ad concept, it's essential to consider the target audience, the message to be conveyed, and how to create an emotional connection. Researching market trends and consumer behaviors can also guide your creative direction to ensure the ad resonates effectively.

In my previous roles, I have written numerous ad scripts that align with brand messaging and objectives. My process involves creating detailed storyboards that visualize the narrative structure, ensuring clarity and cohesiveness while collaborating with production teams for execution.

To optimize video content for better engagement, I focus on integrating data-driven insights, conducting A/B testing, and thoroughly analyzing performance metrics. This iterative process helps identify what resonates with audiences and informs future content strategies.

In one of my previous projects, a creative concept did not resonate with the intended audience during initial testing. I facilitated a brainstorm session with my team, where we gathered insights and reworked the approach, resulting in a successful campaign that exceeded engagement targets.

I stay current with trends in video marketing by regularly reading industry publications, attending webinars, and following thought leaders on social media. Networking with other professionals also provides valuable insights into emerging strategies and tools.

Tools like Adobe Premiere Pro and After Effects are fundamental in my video production process, allowing me to edit and create visually compelling content. Additionally, I leverage analytics tools to assess performance metrics post-launch.

To ensure my team meets tight deadlines, I prioritize effective communication and establish clear timelines for each project phase. Breaking down tasks and delegating responsibilities helps maintain focus and efficiency, leading us to deliver high-quality content on time.

Evaluating the success of a video ad campaign involves analyzing key performance indicators (KPIs) such as click-through rates, engagement metrics, and conversion rates. I also incorporate feedback from team members and stakeholders to improve future campaigns.

One successful video ad campaign I led involved a targeted social media push that incorporated user-generated content. By harnessing authentic testimonials, we achieved a 40% increase in engagement, leading to a significant boost in conversion rates for our client.

Balancing creativity with data-driven marketing is about blending intuition with analytics. I leverage data to inform my creative choices, ensuring that campaigns are not only innovative but also aligned with strategic marketing goals, leading to impactful results.