デジタルマーケティング担当(ToB領域)

As a デジタルマーケティング担当 at PayPay, your primary responsibilities will include utilizing Salesforce Marketing Cloud to establish and execute marketing campaigns, analyzing data for performance reporting, and coordinating with various departments to enhance our digital sales initiatives. You will actively support the acquisition of new QR payment merchants and work on strategies to up-sell and cross-sell our services.

To excel as a デジタルマーケティング担当 at PayPay, candidates should have at least a year of hands-on experience with Salesforce Marketing Cloud, strong analytics skills (particularly in Excel and SQL), and the ability to perform basic HTML coding. Excellent communication skills and a collaborative mindset are essential for success in this role.

At PayPay, the work culture is designed to support innovation and personal contribution. As a デジタルマーケティング担当, you will thrive in a flat organizational structure where your ideas have the potential to influence company strategy. This dynamic environment fosters rapid growth, allowing you to take ownership of projects and collaborate with a diverse team that values creativity and speed.

The デジタルマーケティング担当 at PayPay will work extensively with Salesforce Marketing Cloud, utilizing its Email Studio, Journey Builder, and Contact Builder for campaign management. Familiarity with customer data platforms (CDPs) and a broader understanding of marketing technology will also be beneficial for supporting our digital sales strategy.

PayPay believes in the continuous growth of its employees, offering diverse training opportunities and the chance to lead projects regardless of your career stage. As a デジタルマーケティング担当, you’ll have access to workshops, mentorship, and collaborative projects, ensuring that you can bolster your digital marketing expertise and professional skills.

In answering this question, you should discuss your approach to market analysis, leveraging Salesforce Marketing Cloud for targeted campaigns, and using data insights to refine your strategies. Mention the importance of understanding the merchant's needs and integrating feedback to create compelling value propositions.

Here, provide specific examples of campaigns you’ve managed using Salesforce Marketing Cloud. Highlight your familiarity with its features and how you’ve used them to drive successful outcomes in past roles.

Discuss the importance of setting clear metrics for success, the process of hypothesis generation, and how you analyze results to make data-driven decisions. Share examples if possible, showing your hands-on experience with A/B testing.

Explain your proficiency in SQL and Excel, detailing your experience with data extraction processes. Discuss your ability to create performance reports and how these influence marketing decisions and strategies.

Illustrate the importance of teamwork by sharing examples of how you’ve worked with cross-functional teams, such as sales, product management, and analytics. Emphasize effective communication and goal alignment in collaboration.

Discuss potential industry changes and market competition. Highlight your proactive mindset in anticipating challenges and adapting strategies to stay ahead of market trends.

Explain your process for prioritizing tasks based on deadlines, campaign impact, and team needs. Stress the significance of flexibility and time management in a fast-paced environment.

Address how customer feedback is essential for refining marketing strategies. Share how you incorporate direct feedback into campaign development and adjustments for greater effectiveness.

Be prepared to share a specific campaign example, detailing your objectives, methods, results, and what you learned. Illustrate how these experiences make you fit for theデジタルマーケティング担当 role at PayPay.

Convey your insights on current trends affecting digital marketing such as personalization, AI-driven marketing, and the emphasis on data analytics. Explain how understanding these trends can influence your strategies as a デジタルマーケティング担当.