Founding GTM - job 1 of 3

As a Founding GTM at Hexus, you will own significant parts of the sales and customer journey. Your responsibilities include outreach, onboarding, and engaging with customers weekly to understand their needs and ensure their success. You will experiment with different growth strategies, including outbound and content marketing, shape our positioning, and build the foundation for a scalable go-to-market engine.

Hexus is looking for candidates with experience or a strong interest in early-stage SaaS, AI, or growth. Exceptional communication skills are crucial, as you'll need to effectively sell to product teams and business stakeholders. A curious, analytical mindset paired with a builder mentality is essential, as you will be identifying problems and shipping solutions to drive growth.

The Founding GTM role at Hexus is pivotal in transitioning the company from early traction to a breakout brand. You will directly influence sales strategies, customer experience, and product direction, using market feedback to shape the overall growth initiatives. Your contributions will help create a repeatable, scalable sales and customer success engine.

You’ll be involved in various meaningful projects from day one, including defining sales motions, collaborating on customer outreach strategies, and building revenue playbooks. Your role will also include refining the customer onboarding process and experimenting with new growth channels to enhance customer engagement and retention.

The Founding GTM position at Hexus offers an extraordinary opportunity to be part of a pioneering AI company. It provides the chance to work directly with founders, receive strong mentorship, and influence the company’s trajectory. Plus, you’ll own critical projects, enjoy competitive compensation with equity, and contribute to a product that has real traction in the market.

When answering this question, focus on specific strategies you've employed in previous roles, detailing the methods you used for outreach and customer engagement. Highlight any successes, particularly in generating leads and turning them into sales. Show how your approach aligns with Hexus’s goals of driving product-led growth.

Discuss the importance of customer insights in shaping your strategies. Provide examples of how you have previously gathered and implemented feedback, explaining your methods for analyzing this data to make informed decisions that enhance customer experiences and drive growth.

Identify key performance indicators such as customer acquisition cost, customer lifetime value, conversion rates, and retention metrics. Share your experience in tracking and reporting these metrics to iteratively improve strategies and demonstrate their significance in achieving short- and long-term goals.

Reflect on specific challenges you've faced in past product launches and your approach to overcoming them. Highlight your problem-solving capabilities and adaptability when facing unexpected issues, ensuring to reference any collaborative teamwork or innovative solutions you employed.

Showcase your understanding of the influence of storytelling in connecting with customers. Discuss how you’ve crafted compelling narratives around products and services to enhance their value proposition and resonate with your audience, emphasizing your ability to convey messages that drive engagement.

Provide insights into your process for testing various channels, such as content marketing, social media, and partnerships. Describe how you assess the performance of each channel and use data to refine strategies, ensuring to highlight your eagerness to learn from experiments and adapt quickly.

Detail your approach to crafting a seamless customer journey from onboarding to advocacy. Discuss how you would utilize customer feedback to enhance every touchpoint and ensure ongoing engagement that drives satisfaction, retention, and ultimately conversion into loyal advocates.

Describe your experience in designing and implementing training programs. Emphasize how you assess the needs of the sales team, create comprehensive materials, and monitor the performance of team members to ensure they are equipped to effectively engage and convert prospects.

Discuss the importance of collaboration between sales and product teams. Share your experience in facilitating communication and integrating customer feedback to ensure that product development is informed by market needs, leading to solutions that better serve customers.

Highlight the significance of building strong relationships with customers as a driver of long-term success. Share how cultivating trust and open communication leads to greater insights, higher retention rates, and valuable referrals, ultimately contributing to a business's growth.