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Growth Marketing Manager (Fully Remote)

An Introduction to Primer

We’re the world's first unified payment infrastructure, empowering businesses worldwide to unleash their payment potential. By choosing our platform, merchants can take control over their payment stack, create unique commerce experiences, accelerate their roadmap and increase payment success. We strive to make something complex, incredibly simple and intuitive. The world's top investors, including Accel, Balderton, Iconiq, and Tencent, have invested in Primer's vision to rebuild payments and commerce from the ground up.

Join us in shaping the future of payments and commerce.

🔎 What will you be doing?

  • Own and drive growth marketing initiatives end-to-end. From strategy to execution, focused on driving acquisition, conversion, and revenue growth.

  • Build and manage scalable demand generation campaigns across paid, owned, and earned channels.

  • Develop tailored messaging and positioning to reach and engage Primer’s ideal customer profiles across segments.

  • Collaborate with cross-functional teams including Sales, Product, Design, and Customer Success to align on go-to-market efforts, share insights, and continually refine our customer journey.

  • Design and execute experiments to test growth hypotheses, leveraging data to iterate and optimise campaigns.

  • Contribute to strategic projects that help refine our growth engine. This includes funnel optimisation, channel expansion, and campaign automation.

  • Stay on top of industry trends, competitive movements, and emerging channels to identify new growth opportunities.

  • Track and report on performance metrics to ensure visibility, accountability, and continuous improvement.

👀 What we’d love to see:

  • A growth mindset. Driven to experiment, learn quickly, and continuously improve results.

  • A self-starter who thrives in fast-paced, ambiguous environments and can move from idea to execution with speed and focus.

  • A data-informed marketer who knows how to extract insights and take action.

  • Creative and analytical. You can craft compelling campaigns and also build models, dashboards, and funnels.

  • Collaborative and customer-obsessed. You love working with different teams and staying close to customer needs.

  • Strong project management skills. Organised, resourceful, and able to juggle multiple priorities.

  • An energetic presence and positive attitude that lifts up the people around you.

🚫 You may not like it here if:

  • You enjoy working in an office-setting, we are remote-first and always will be!

  • You are not comfortable with shifting context and navigating ambiguity

Our interview process

  • 30 minute call with a Talent Partner

  • 45 minute interview with our Hiring Manager

  • Challenge Stage - Contextualised to Primer!

  • 60 minute values alignment interview

What’s life like at Primer?

We’ve been recognised as a top global employer, #1 in FinTech for ‘flexibility’!

We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way).

We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide.

Finally, let’s go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone.

Our benefits

🌍 We are fully remote and globally distributed; and have been since day one

💰 Competitive share options

🌴 Uncapped holiday, with 25 days minimum to be taken

🗣️ Co-working space access

📅 Workations & Company Retreat

💻 The best equipment for your role

🏠 £500 towards your home office setup

🔎 Generous learning budget

🏥 Private Medical Insurance

📈 A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs.

Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.


Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Growth Marketing Manager (Fully Remote), Primer.io

Are you an innovative marketer looking to make an impact? As a Growth Marketing Manager at Primer, you'll be part of a revolutionary team that's disrupting the payments landscape. Based in London but fully remote, you'll own and drive our growth marketing initiatives, from developing strategies to executing campaigns that boost acquisition and revenue. Your daily tasks will involve building scalable demand generation campaigns across various channels, crafting tailored messages to engage our ideal customers, and working with dynamic teams across Sales, Product, and Design. At Primer, we value creativity and analytical thinking; you'll be testing growth hypotheses and leveraging data to optimize our marketing efforts. We offer you an exciting opportunity to enhance our customer journey, refine our growth engine, and explore new trends and channels for additional growth. If you're driven by results, a self-starter, and possess strong project management skills, you'll thrive in our fast-paced environment. Join us at Primer, where we foster a robust culture that values flexibility, creativity, and collaboration—all while having a blast transforming the future of payments. Let’s make something complex incredibly simple, together!

Frequently Asked Questions (FAQs) for Growth Marketing Manager (Fully Remote) Role at Primer.io
What are the primary responsibilities of a Growth Marketing Manager at Primer?

As a Growth Marketing Manager at Primer, you're expected to take charge of growth marketing initiatives from strategy development to execution. This means crafting and managing demand generation campaigns across various channels, collaborating with cross-functional teams, designing experiments to test growth hypotheses, and continuously tracking campaign performance metrics to drive accountability and improvement.

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What qualifications do I need to become a Growth Marketing Manager at Primer?

To be successful as a Growth Marketing Manager at Primer, candidates should have a growth mindset and a driven approach to experiment and learn quickly. Strong project management skills, creativity, analytical capabilities, and the ability to collaborate effectively with diverse teams are essential. Prior experience in marketing, particularly in fully remote and fast-paced environments, is highly valued.

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How does Primer support its Growth Marketing Manager in achieving success?

At Primer, we invest in our team members’ success through various means such as providing a generous learning budget, access to co-working spaces, and the best equipment for their roles. Our culture fosters collaboration and support, ensuring that Growth Marketing Managers have the resources and backup needed to tackle challenges head-on.

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What is the work culture like for a Growth Marketing Manager at Primer?

The work culture at Primer for a Growth Marketing Manager is vibrant, dynamic, and fully remote. We prioritize flexibility and collaboration, allowing team members to work together while also enjoying the autonomy to manage their responsibilities. Our commitment to maintaining a supportive environment helps everyone excel and feel empowered to contribute their best work.

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What makes Primer an attractive employer for a Growth Marketing Manager?

Primer stands out as an attractive employer for a Growth Marketing Manager because of its commitment to innovation in payment solutions and developing a culture of inclusivity and collaboration. Our competitive benefits, such as uncapped holidays, access to co-working spaces, and regular company retreats, offer a great work-life balance while you contribute to redefining payment experiences globally.

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Common Interview Questions for Growth Marketing Manager (Fully Remote)
Can you describe a successful growth marketing campaign you've led?

When answering this question, detail the campaign's objectives, strategies, execution process, and measurable results. Focus on your role, the tools used, and how you assessed success using key metrics to demonstrate your impact as a Growth Marketing Manager.

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How do you prioritize projects when managing multiple campaigns?

Outline your method for assessing project urgency, potential returns, and alignment with overall business goals. Emphasize how you communicate priorities with stakeholders and maintain flexibility in a dynamic environment.

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What metrics do you consider most important for evaluating marketing performance?

Discuss various performance indicators you track, such as ROI, conversion rates, and customer engagement metrics. Explain how you use these metrics to iterate on campaigns and optimize future marketing strategies.

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How do you stay updated on the latest marketing trends?

Talk about your active efforts in following industry blogs, participating in webinars, and networking with fellow marketers. Highlight specific sources you find valuable for insights and how you incorporate new trends into your strategies.

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Describe a challenge you faced in a previous role and how you overcame it.

Provide a clear situation where identifying a challenge led to actionable solutions. Focus on your problem-solving approach, collaboration with other teams, and how the experience enhanced your skills as a Growth Marketing Manager.

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What role does data play in your marketing strategies?

Explain how you rely on data analytics tools to guide the design and execution of marketing campaigns. Provide examples of using data for segmentation, targeting, and measuring campaign effectiveness.

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How comfortable are you with pivoting strategy based on data insights?

Share your experience with making changes to marketing strategies in response to data insights. Discuss how being adaptable has led to positive outcomes in your projects.

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How do you approach collaboration with other teams like Sales or Product?

Emphasize your commitment to open communication and shared objectives. Discuss how you ensure alignment between marketing initiatives and the goals of other departments to maximize overall strategy success.

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What innovative marketing technique have you recently implemented?

Describe a creative marketing technique you introduced, detailing its purpose, execution, and outcomes. Highlight how it achieved specific objectives and what you learned from the experience.

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Why do you want to work as a Growth Marketing Manager at Primer?

Your response should reflect your alignment with Primer's mission and values. Discuss what excites you about the company's vision for payments and how your skills can contribute significantly to its growth and success.

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Primer is the word's first no-code automation platform for payments. We enable companies to consolidate their payments stack, and build end-to-end payment flows with a checkout developers love.

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Full-time, remote
DATE POSTED
April 11, 2025

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