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Direct Response Media Buyer

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OVERVIEW

Join our dynamic team at Purely Optimal Inc., where we specialize in creating top-quality supplements and driving sales through effective digital marketing strategies. As a Media Buyer, you will be at the forefront of our advertising efforts, planning, executing, and optimizing campaigns across multiple platforms including Facebook, Google, and TikTok. If you are results-driven with a passion for data analysis and creative marketing, we want to hear from you!

KEY RESPONSIBILITIES

Campaign Management: Develop and manage advertising campaigns across various digital platforms, ensuring they align with our marketing strategy and business objectives.
Budget Management: Allocate and manage advertising budgets efficiently, optimizing spend to maximize return on ad spend (ROAS).
Performance Analysis: Regularly analyze campaign performance using analytical tools, providing insights and recommendations for improvement.
Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our target audience.
Market Research: Stay updated on industry trends, competitor activity, and changes in digital advertising platforms to inform strategy.
A/B Testing: Implement A/B testing for ad creatives, landing pages, and strategies to ensure continuous improvement and optimization of campaigns.
Cross-Platform Integration: Manage campaigns across platforms, maintaining consistency in messaging and creative while leveraging the strengths of each channel.

Experience: 2+ years of experience in media buying, with a proven track record of managing successful campaigns on major digital platforms.
Analytical Skills: Strong analytical abilities to interpret data, draw insights, and make data-driven decisions.
Creative Aptitude: Experience in developing compelling ad copy and creative assets that drive engagement and conversions.
Budget Management: Ability to manage and optimize advertising budgets effectively for maximum ROI.
Knowledge of Digital Marketing: Deep understanding of digital marketing concepts and best practices, particularly in the supplements or eCommerce space.
Team Collaboration: Excellent communication skills to work collaboratively with cross-functional teams, including marketing, sales, and creative.
Self-Motivated: Strong initiative and ability to work independently in a fast-paced environment.
Availability: Must be willing to work in the Pacific Time Zone (PST).

Competitive compensation
Flexible, remote work environment
Opportunity to work with a fast-growing eCommerce business
Growth potential as the company expands into new channels

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Direct Response Media Buyer, Purely Optimal Inc.

Are you a results-driven marketer with a knack for data analysis? If so, Purely Optimal Inc. has the perfect opportunity for you as a Direct Response Media Buyer! In this exciting role, you will take charge of our advertising campaigns, navigating platforms like Facebook, Google, and TikTok to optimize our outreach and drive sales for our premium supplements. Your creativity will shine as you work alongside our talented team to craft compelling ads that capture our audience's attention. You will also develop strategic campaign management plans that align with our overall marketing objectives while efficiently managing the advertising budget for maximum ROI. With your analytical prowess, you'll continuously scrutinize campaign performance and implement data-driven strategies—making improvements along the way through A/B testing and detailed market research. Your insights will help us stay ahead of competitors and adapt to changing digital advertising trends. We value collaboration here, so you’ll team up with marketing and creative departments to ensure our messaging is consistent yet impactful across all channels. At Purely Optimal Inc., we offer a flexible, remote working environment, competitive compensation, and plenty of growth potential as we expand into emerging markets. If you're excited about joining a fast-growing eCommerce business and passionate about driving success through effective media buying, we want to hear from you!

Frequently Asked Questions (FAQs) for Direct Response Media Buyer Role at Purely Optimal Inc.

What are the key responsibilities of a Direct Response Media Buyer at Purely Optimal Inc.?

As a Direct Response Media Buyer at Purely Optimal Inc., key responsibilities include developing and managing digital advertising campaigns across platforms like Facebook, Google, and TikTok, while ensuring they align with business objectives. You’ll manage and optimize advertising budgets for maximum ROI, analyze campaign performance, collaborate in creative development, and implement A/B testing to continuously improve campaign effectiveness.