Marketing Support Specialist

As a Marketing Support Specialist at Desjardins, you will be responsible for organizing events, supporting webcast production, managing Continuing Education credits, and ensuring compliance with branding and marketing guidelines. You'll also assist in developing innovative B2B marketing strategies, collaborating with internal and external partners, and providing technical support for various projects and promotional materials.

To qualify for the Marketing Support Specialist role at Desjardins, you should possess a college diploma in a relevant field along with a minimum of three years of experience. Strong communication skills in both French and English are necessary, as well as intermediate knowledge of marketing strategies, Adobe tools, and compliance guidelines. Open to further qualifications, Desjardins values diverse backgrounds.

Desjardins values the development of its employees, providing opportunities for ongoing training and exposure to industry-best practices. As a Marketing Support Specialist, you're encouraged to contribute to specialized projects and initiatives that advance your skills while gaining significant insights into the life and health insurance sector.

The work environment at Desjardins for a Marketing Support Specialist is dynamic, collaborative, and supportive. You’ll interact with a team of strategists and various stakeholders, allowing you to grow professionally while embracing the company's commitment to equity, diversity, and inclusion.

Desjardins offers a robust benefits package for Marketing Support Specialists, including a competitive salary, an annual bonus, and four weeks of flexible vacation starting in the first year. You’ll also receive comprehensive health and wellness benefits, telemedicine options, and a defined benefit pension plan.

When answering this question, share specific examples of B2B marketing campaigns you've been involved in. Highlight your role, the strategies you deployed, and the results achieved. Make sure to align your experience with what Desjardins is looking for in this role, such as innovative approaches that challenge industry norms.

Discuss your approach to familiarizing yourself with branding guidelines and your experience in adhering to compliance requirements. Emphasize any past experiences where you successfully maintained brand integrity in your projects while ensuring all necessary approvals were obtained.

Illustrate your proficiency with tools like Adobe Photoshop and InDesign, perhaps by describing a project where you effectively used these tools to create marketing materials. Provide details about your creative process and how such tools contribute to effective marketing.

Use a STAR (Situation, Task, Action, Result) format to respond. Explain a time you balanced several projects, emphasizing your organizational skills and ability to prioritize tasks. Highlight the strategies you implemented to ensure on-time project delivery.

Outline your ability to accept and learn from feedback. Describe a specific instance where you received constructive criticism and how you took action to improve the project or your skills thereafter. Emphasize personal growth and flexibility in your response.

Talk about any events you’ve organized, detailing the logistics, planning process, and any challenges you faced. Explain how you navigated those challenges successfully, showcasing your problem-solving skills.

Identify a project where you assumed leadership responsibilities. Describe the project’s goals, your strategies for leading your team, and the eventual impact of the project on the business or marketing initiative.

Reflect on your values and how they align with Desjardins’ dedication to equity, diversity, and inclusion. Discuss your relevant skills and experiences, and how you are eager to contribute positively to the team while continuing to grow professionally.

Share your strategies for staying updated with industry trends, like following respected marketing journals, attending webinars, or participating in relevant professional groups. Illustrate how you have applied this knowledge in previous positions.

Demonstrate your understanding of the specific marketing challenges and opportunities within the life and health insurance sector. Refer to any research you've done or experiences in similar industries, linking this knowledge back to how you can contribute to Desjardins' marketing efforts.