Analog Product Marketing Director

This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas’ Analog & Connectivity organization.  The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including but not limited to consumer, communication, computing, data center, industrial, and automotive applications. The CMSD team is the pioneer and dominant market leader of the highly successful GreenPAK family of products. 

 As the Director of Product Marketing you will lead a team responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families. Your role drives our semiconductor products' adoption, growth, and profitability. You will collaborate with cross-functional teams, including product management, engineering, sales, and executive leadership, to ensure our GreenPAK and AnalogPAK products are effectively positioned and marketed to meet customer needs and achieve business objectives. Your contributions will be instrumental in our company's success.

Key Responsibilities:

1. Strategic Planning:
   • Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products
   • Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
2. Product Positioning and Messaging:
   • Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products products in the market.
3. Go-to-Market Strategy:
   • Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
   • Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
4. Market Research and Analysis:
   • Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
5. Customer Engagement:
   • Build and maintain strong relationships with key customers and partners.
   • Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
6. Team Leadership and Development:
   • Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
7. Marketing Collateral and Content:
   • Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
8. Performance Monitoring and Reporting:
   • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
   • Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.

• Bachelor's degree in marketing, business, engineering, or related field (MBA preferred).
• 10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.
• Track record of successfully managing and launching products, driving revenue growth
• Strong understanding of programmable mixed-signal technologies and customer requirements.
• Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
• Excellent leadership, communication, and collaboration skills.
• Experience working with cross-functional teams and managing complex projects.
• Data converter or signal chain is a big plus.
• This is an onsite position. 
• Candidate must be located in the Bay Area.

• Applicants for this position must be currently authorized to work in the United States on a full-time basis. Renesas is unable to sponsor applicants for work visas for this position

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.