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VP, Sales

We're a team of innovators, strategists, and problem-solvers dedicated to helping our clients connect human answers to business questions. With a culture that values collaboration, creativity, and personal growth, we're looking for an Account Executive ready to join us in making a real impact. We are SAGO. Passionate and inspired thinkers, who celebrate our wins. Vibrant Leaders who empower our colleagues and innovate the Market Research industry. Curious learners, constantly finding new ways to transform. Bold thinkers and doers who don’t do status-quo. Authentic team members who show up to work every day being ourselves, never afraid of new ideas or opinions, because we believe they matter.

As a global leader in market research and data solutions, Sago is committed to connecting human answers to business questions. The world is transforming, and Sago is continuously reaching new heights, redefining our solutions beyond our clients’ wildest expectations, and making it smarter, faster, and easier to gain insights that matter. We have done it for over 55 years with the brightest minds, and we are looking for more trailblazers who will help us pave new paths that connect our clients with audiences around the world.

Sales Focus: Growing Existing relationships

Sales Motion: Retain and Grow accounts

A VP, Account Management at Sago will work on our Insights team and will manage a portfolio of accounts. They handle the entire sales process for these accounts, from prospecting to identifying new buying centers, closing deals and managing the relationship post-sale. They need strong sales skills, the ability to manage multiple accounts simultaneously, and the ability to build and maintain client relationships. Other responsibilities include:

  • Delivery of the service to clients and full end to end management of the business on individual clients including mitigating issues, solving for new ways of working and being commercially responsible for the account to drive gross margin and growth.
  • Looks for opportunities to view solutions in a new way and anticipates industry trends and improvements and contributes to industry growth
  • Demonstrate a genuine understanding of prospects' businesses and communicate solutions that address their needs.
  • Be a specialist in a methodology and deployed across multiple accounts or clients to enable specific growth areas. 
  • Has full understanding of Sago groups products, services and capabilities and can apply to satisfy client needs and project success requirements.
  • Manages client relationships and builds trust based on delivering exceptional results
  • Collaborates with client to assess, suggest, and develop an appropriate methodology or research approach based upon research need, pulls in senior level expertise as needed.
  • Provides fully comprehensive proposals including costs, detailed feasibility, and execution plan (recruitment/sample).
  • Completes project set up in a timely manner.
  • Follows up with clients on status of proposal/bids.
  • Meets and/or exceeds key metrics such as volume of bids and win rates.
  • Manages outsourcing partnerships across projects where appropriate.
  • Signs off on billing and invoicing, when necessary.
  • Based upon client input and assessment, recognizes the need to adapt a product or research approach to meet the client needs and works with appropriate internal resources to develop and design the appropriate solution.
  • Ensures that all internal team members (recruitment, programming, project management, data processing and facility) understand the research design and anticipated outcomes. Monitors the progress of the project at each critical stage to ensure successful completion.
  • Diplomatically responds to client issues and can professionally influence the appropriate internal resources to achieve the necessary outcome and/or knows when to elevate issues for resolution.
  • Seeks opportunities to improve overall project or client profitability.
  • Other duties as assigned

Skills Required: 

  • Possess a Bachelor’s degree in Management, Business Administration, Commerce and/or 7+ years of sales in the market research industry or an equivalent of both
  • 7+ years in Market Research
  • Excellent interpersonal and communication skills to engage with clients 
  • Ability to identify customer needs and recommend appropriate solutions 
  • Excellent negotiation and persuasion skills 
  • Strategic thinking and problem-solving abilities 
  • Proficient in analyzing sales data and market trends 
  • Has a deep understanding of products & how they support client needs
  • Experience working with consulting firms, marketing and ad agencies, and IP's
  • Proven, documented track record of consistently exceeding sales goals.

 

Perks and Benefits:

  • Competitive industry salary
  • Health benefits, including dental and vision
  • Vacation days, Float days and Mental Health days

 

Sago is an equal opportunity employer committed to an inclusive and accessible recruitment and selection process. If you are contacted about an employment opportunity, please advise if you require accommodation. 

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About VP, Sales, Sago

At Sago, we're not just about data; we're about transforming the Market Research industry through innovation, collaboration, and flair. As our new VP of Sales, you'll immerse yourself in a vibrant atmosphere brimming with inspired thinkers and creative doers, all dedicated to connecting human answers to complex business questions. Imagine leading a passionate team working together to foster existing client relationships while uncovering new opportunities for growth. Your role involves managing a diverse portfolio of accounts, ensuring that you're not just closing deals, but actively nurturing and developing long-term partnerships that drive success for both our clients and our company. With over 55 years of industry leadership, we value bold ideas and the courage to break the mold. Your responsibilities will include everything from delivering exceptional service and managing client expectations to anticipating industry trends and identifying innovative solutions tailored to our client's needs. As you work closely with internal and external stakeholders, you'll also have the opportunity to guide our insights team to excellence. We’re looking for someone with solid sales experience who understands market research intricately and can think outside the box—someone who will join us in making a real impact. If you're ready to take on this rewarding challenge at Sago and thrive in an environment where your ideas are valued, let's connect. Together, we can redefine the possibilities of market research!

Frequently Asked Questions (FAQs) for VP, Sales Role at Sago
What are the key responsibilities of the VP, Sales position at Sago?

The VP, Sales position at Sago involves managing a portfolio of accounts, from prospecting through post-sale relationship management. This means delivering exceptional service to clients, anticipating their needs, and finding innovative solutions to drive growth. The role also requires collaboration with various teams to formulate research methodologies and ensure project success.

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What qualifications are required for a VP, Sales at Sago?

To qualify for the VP, Sales position at Sago, candidates should possess a Bachelor's degree in Management, Business Administration, or a related field, alongside at least 7 years of experience in sales within the market research industry. Strong communication, negotiation, and strategic thinking skills are essential for this role.

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How does Sago ensure success in client relationships for the VP, Sales role?

At Sago, success in client relationships is driven by a commitment to understanding each client's business and needs, ensuring transparency in communication, and delivering exceptional results. The VP, Sales must build trust and provide a level of service that encourages clients to return time and time again, driving retention and growth.

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What kind of sales experience is beneficial for a VP, Sales at Sago?

A successful VP, Sales at Sago typically has extensive sales experience in the market research industry, demonstrating a proven track record of exceeding sales goals. Experience working with consulting firms, marketing agencies, and other related industries can also provide valuable insights and strategies for effective account management.

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What performance metrics are expected from the VP, Sales at Sago?

The VP, Sales at Sago is expected to meet or exceed key performance metrics related to bid volume and win rates, while also fostering long-term client relationships that enhance overall project profitability. This involves strategic analysis of sales data and understanding market trends to optimize performance.

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Common Interview Questions for VP, Sales
How do you prioritize multiple client accounts as a VP of Sales?

Prioritizing multiple accounts involves assessing the potential growth and relationship quality of each client. I focus on understanding each client's needs and aligning their goals with our services, ensuring effective communication and follow-ups to maintain strong relationships.

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Describe your approach to building trust with clients.

Building trust with clients requires clear communication, transparency in deliverables, and consistently meeting or exceeding their expectations. I take the time to understand their needs, keeping them informed throughout projects to create a sense of partnership and understanding.

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What strategies do you use to anticipate industry trends?

To anticipate industry trends, I stay updated through market research, attend industry conferences, and engage with thought leaders. This helps me understand emerging needs and adapt our approach proactively, positioning Sago as a leader in innovative solutions.

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How do you handle client objections during sales negotiations?

I address client objections by listening actively to their concerns and responding with tailored solutions that emphasize the benefits of our offerings. Understanding their perspective allows me to build rapport and demonstrate how our solutions meet their needs effectively.

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What experience do you have with data analysis and market trends?

In my previous roles, I've consistently analyzed sales data to identify market trends and customer needs. This analysis enables me to adjust strategies and offer clients innovative solutions that drive growth and enhance their experience.

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How do you ensure projects are completed on time and within budget?

I ensure timely project completion by effective planning, setting realistic deadlines, and regular check-ins with team members. Involvement in every stage helps me pivot as necessary to meet budgetary constraints without compromising quality.

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Can you give an example of a successful sales initiative you've led?

One successful initiative was establishing a referral program that incentivized existing clients to recommend new clients. It not only expanded our client base but also strengthened existing relationships, resulting in a significant increase in sales over a six-month period.

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How do you stay motivated in a competitive sales environment?

I stay motivated by consistently setting personal and team goals, celebrating our successes, and learning from setbacks. Viewing challenges as opportunities for growth keeps my mindset positive and focused on driving results.

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How would you customize a sales strategy for a high-value client?

Customizing a sales strategy for a high-value client involves conducting in-depth research about their business and challenges. I would develop a tailored proposal that addresses their specific needs, demonstrating how Sago's solutions can help them achieve their goals.

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What role does collaboration play in your sales approach?

Collaboration is essential in my sales approach. I work closely with internal teams to ensure we deliver the best solutions to our clients. By leveraging the expertise of my colleagues, we can develop innovative approaches that meet client needs more effectively.

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Today’s markets demand new research methods. Sago, formerly Schlesinger Group, is the global research and data partner that connects business questions to human answers. Backed by our history, global reach, and innovative spirit, our adaptive solu...

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Full-time, remote
DATE POSTED
April 4, 2025

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