PR Manager

The PR Manager at Trezor is responsible for daily communication with journalists, updating media lists, delivering content independently, and executing campaigns. They also manage media partnerships, organize meetings, and creatively share news about Trezor’s products.

To qualify for the PR Manager position at Trezor, candidates should have at least 3 years of experience in media relations or agency work, excellent English communication skills at a native or C2 level, and ideally, experience within the cryptocurrency market.

At Trezor, we offer a budget for professional development, which allows the PR Manager to select training programs, courses, and workshops that suit their career growth and learning aspirations.

Yes, Trezor values flexibility in the workplace. The PR Manager can set their preferred ratio between coming to the office and working from home, ensuring a work-life balance that suits them.

The PR Manager at Trezor can expect unique perks such as the possibility to receive part of their compensation in bitcoin, access to a refreshing office space with amenities like a gym and games, and additional benefits like a MultiSport card.

Experience in executing complex influencer campaigns and a strong understanding of the cryptocurrency market's technology, culture, and economic factors are particularly beneficial for a PR Manager at Trezor.

To apply for the PR Manager position at Trezor, candidates should submit their CV along with a cover letter that highlights their relevant experience and interest in the role. The team will review applications and respond, usually within a week.

In answering this question, focus on outlining the campaign's objectives, execution plan, results, and any metrics that showcase success. Make sure to highlight your role in managing media communications and engaging with influencers.

Discuss your strategies for cultivating media relationships, such as regular communications, personalized pitches, and understanding each journalist's interests. Emphasize your ability to provide valuable content that meets their coverage needs.

Highlight your experience in crisis management and share strategies like transparent communication, proactive outreach to media, and developing comprehensive responses. Discuss your approach to turning negative narratives into positive stories.

Discuss using specific metrics such as media impressions, engagement rates, and the sentiment of media coverage. Highlight your analytical skills and how you use these insights to adjust future PR strategies.

Share your enthusiasm for storytelling and how the rapidly evolving cryptocurrency industry allows for creative communications. Highlight your interest in educating the public and building trust around digital asset security.

Provide specific examples of collaboration with teams, such as marketing or product development, emphasizing effective communication, problem-solving, and achieving common goals in your PR efforts.

Explain the importance of utilizing social media for real-time engagement, building brand presence, and driving discussions around product offerings. Showcase your experience in integrating social media into broader PR campaigns.

Detail the sources you rely on, such as industry publications, networking with professionals, attending events, and engaging with online communities. Highlight your proactive approach to learning in a fast-moving sector.

Address potential challenges such as regulatory scrutiny, misinformation, and public perception. Offer examples of how you would address these issues, leveraging your PR skills to navigate complexities.

Demonstrate your knowledge of Trezor's values and mission, and how they align with your career goals. Share your excitement for contributing to a company that leads in cryptocurrency innovation and user experience.