Director, Media - job 2 of 10

The Director of Media at Visa Inc. is responsible for developing multi-channel media plans that focus on achieving critical marketing KPIs. This includes coordinating with various initiative stakeholders to execute results-based media strategies, overseeing agency management, and partnering with finance and analytics teams to ensure the efficiency and impact of media spend.

To qualify for the Director of Media position at Visa Inc., candidates should possess significant experience in media strategy, especially in digital media. Strong leadership skills, an understanding of data-driven marketing, and the ability to collaborate cross-functionally are essential. Familiarity with media budgeting and optimization techniques is also crucial.

In the role of Director of Media at Visa, you will support marketing leadership in developing sponsorship media commitments by evaluating metrics like MROI and analyzing reach and frequency. This involves working closely with stakeholders to ensure that each sponsorship aligns with Visa's overall marketing goals.

As the Director of Media at Visa Inc., you will lead the media process with various agency teams, guiding them through briefing sessions, plan reviews, and strategy optimizations. Your role also involves budget management and reporting to ensure that media initiatives align with Visa's financial expectations.

Data and technology are integral to the role of Director of Media at Visa. You will partner with the Marketing Technology Team and product leads to leverage data for media efficiency and sophisticated measurement, thus enhancing overall campaign performance and enabling data-led decision-making.

When tasked with developing a media plan, I focus on a thorough understanding of the marketing objectives and target audience. I start by conducting a comprehensive analysis of data insights and market trends, which allows me to tailor the media strategy effectively. Collaboration with cross-functional teams helps ensure alignment with overall business goals.

Effective agency management starts with clear communication and setting expectations upfront. I ensure that all teams are aligned on goals and timelines, fostering a collaborative environment where creativity can thrive. Regular check-ins and feedback loops allow for agility and improvement in our media executions.

To measure the success of media campaigns, I rely on key performance indicators specific to the campaign goals, such as reach, frequency, engagement, and conversions. I also leverage advanced analytics tools to gather insights on performance, continually optimizing the strategy based on real-time data.

I have extensive experience with digital media across various channels, including social media, display, and programmatic advertising. I understand how to leverage data and analytics to target the right audiences, optimize campaigns in real-time, and maximize ROI for each initiative.

My leadership style is collaborative and empowering. I prioritize open communication and encourage team members to share ideas and insights, fostering an inclusive environment where everyone feels valued. I also believe in providing mentorship to help my team grow in their careers.

I stay informed about media trends by regularly engaging with industry publications, attending webinars, and participating in networking events. Continuous professional development is key, so I also invest time in online courses and discussions with industry peers to stay ahead of the curve.

In a previous campaign, we encountered unforeseen budget constraints. To overcome this, I quickly reevaluated our media strategy, prioritizing high-impact channels and reallocating funds towards those. I also implemented A/B testing to maximize campaign efficiency within our new budget parameters.

I utilize various tools such as Google Analytics, social media dashboards, and media planning software to ensure effective campaign execution and measurement. These tools provide valuable insights for making data-driven decisions and optimizing our media strategies.

When faced with conflicting opinions, I focus on facilitating open dialogue where each party can express their viewpoints. I strive to derive a consensus by focusing on common goals and data-backed strategies, ensuring decisions are made collaboratively to benefit the overall project.

I am thrilled at the prospect of shaping impactful media strategies at Visa Inc, especially with the scale and diversity of projects like the NFL and FIFA World Cup. Working with such a talented team and leveraging innovative technologies to push boundaries in marketing is what fuels my passion for this role.