Market Development Manager - Inland Empire/Palm Springs

As a Market Development Manager at Sazerac Company, your primary responsibilities will include leading a team of Market Development Representatives, driving impactful sales initiatives, and strategizing innovative market entry programs. You will also work to maximize distribution and presence of our beloved brands in off-premise accounts, ensuring they meet the company's sales objectives.

To qualify for the Market Development Manager position at Sazerac, candidates should have a Bachelor’s Degree in Business or related fields and at least one year of professional sales experience. New college graduates with relevant internships will also be considered. A valid driver’s license, strong organizational skills, and the ability to work flexible hours are essential.

Successful Market Development Managers at Sazerac possess strong planning and organizational skills, the ability to self-manage, and excellent communication capabilities. Furthermore, building customer relationships and analyzing market development trends are critical skills that contribute to achieving sales targets and fostering team performance.

Sazerac Company provides extraordinary opportunities for career growth, especially for motivated individuals fitting the Market Development Manager profile. With a strong track record of internal promotions and double-digit growth, employees can advance their careers, taking on larger roles in sales or market strategy, potentially leading to management positions.

The salary range for the Market Development Manager position at Sazerac varies between $85,000 and $127,000 per year, depending on experience. This figure reflects base salary and excludes additional benefits such as car allowances, bonuses, and reimbursements for business-related expenses.

To lead my team effectively as a Market Development Manager, I would focus on establishing clear goals, fostering a collaborative environment, and implementing training programs to ensure team members are equipped with the skills necessary to succeed. Encouraging feedback and utilizing data-driven strategies are also key in motivating and guiding the team.

Certainly! In my previous role, I implemented a customer segmentation strategy that targeted specific demographics for product launches. By analyzing sales data, I created tailored promotions that significantly increased brand awareness and boosted sales in underperforming regions, demonstrating my ability to drive results.

Building client relationships starts with understanding their needs. I often use active listening, consistent follow-ups, and personalized communication strategies. Additionally, hosting events and product tastings can be a great way to connect and develop trust with clients, ultimately leading to long-lasting partnerships.

I prioritize tasks by assessing urgency and alignment with strategic goals. I utilize project management tools to outline responsibilities and deadlines, ensuring transparency. Regular check-ins and fostering open communication allows me to adjust priorities as needed and support my team effectively.

My approach involves a structured onboarding process, pairing new team members with experienced mentors, and providing them with comprehensive training resources. I believe in hands-on learning, so I would also encourage new hires to participate in field experiences early on to build confidence and competence in their roles.

During challenging times, I stay motivated by focusing on the bigger picture and reminding myself of previous successes. I also find motivation through team collaboration—sharing challenges with team members fosters encouragement and brainstorming solutions together can reinvigorate our approach to setbacks.

I emphasize the rich heritage and quality craftsmanship behind Sazerac products. Sharing award achievements and unique brand stories enhances our pitch, helping clients understand what sets us apart. Additionally, I highlight our commitment to innovation as a key advantage over competitors.

To assess market development opportunities, I analyze sales data, competitor performance, and regional trends. Conducting surveys and customer interviews also helps gauge market demand. This combined approach allows me to make informed decisions on where to focus development efforts for maximum impact.

In a previous role, I encountered a sudden regulatory change affecting promotional materials. I promptly organized a meeting with the legal team to ensure compliance. By revising our upcoming campaigns within the time frame, we not only adhered to regulations but also maintained positive relationships with our retailers.

Collaboration with internal teams is vital for achieving brand goals. I believe in utilizing cross-functional meetings to align sales, marketing, and product development efforts. Open lines of communication and shared objectives help create a cohesive strategy that drives brand success together.