Market Development Representative - Pueblo CO

As a Market Development Representative at Sazerac Company, your responsibilities include achieving volume and distribution goals for our brands, building strong relationships with both on-premise and off-premise accounts, and utilizing consumer trends to maximize sales. You'll also lead in-store selling efforts, ensure effective merchandising, and execute marketing strategies to enhance brand visibility. Your role is crucial in driving market share growth for Sazerac's extensive portfolio.

To qualify for the Market Development Representative role at Sazerac Company, candidates should possess a Bachelor’s Degree in Business or have equivalent experience. A minimum of one year of relevant professional experience, or a sales internship, preferably in consumer goods, is required. Strong planning and organizational skills, a valid driver's license, and the ability to work non-traditional hours are also essential for this role, along with a willingness to travel in your territory.

The salary range for a Market Development Representative at Sazerac Company in Pueblo, CO, is between USD $56,000.00 and USD $80,000.00 per year. This base salary does not include additional benefits such as car allowance, annual bonuses, or reimbursement for fuel and cell phone expenses. Placement within this range is determined by the candidate’s years of directly relevant experience.

A Market Development Representative plays a vital role in driving Sazerac's growth by building relationships with key customers, achieving sales objectives, and implementing effective branding strategies. By managing distributor relationships and conducting in-store merchandising, you ensure the visibility and availability of Sazerac products, ultimately leading to increased sales and market share in a competitive industry.

Ideal candidates for the Market Development Representative position at Sazerac should have at least two years of sales experience, especially in market development and sales analysis. Previous roles in consumer goods are preferred. Experience in building customer relationships and providing strategic sales solutions will significantly enhance your potential for success in this position.

When answering this question, focus on specific experiences that relate to sales achievements, your ability to identify market trends, and how you've built customer relationships. Use quantifiable metrics to illustrate your success, such as sales figures or customer expansions, and relate these back to how they would benefit Sazerac’s goals.

Highlight your communication skills and techniques for effective engagement. Discuss your methods for understanding clients' needs and how you nurture relationships over time. Sharing a specific example where you successfully built a relationship that led to increased sales will help illustrate your approach.

Discuss the strategies that you’ve found most effective in previous roles, such as setting monthly targets, driving promotions, and utilizing customer feedback to adjust your approach. Mention how adapting your strategy to fit different account types has worked well for you.

Explain how you stay informed about competitors and industry trends. Discuss specific tactics you use to differentiate products, such as emphasizing unique selling points that align with customer needs. Giving an example where you've successfully outperformed a competitor can strengthen your answer.

Provide details on how you leverage sales data and analytics to drive your decision-making process. Explain any tools you’ve used for analysis and how these insights have led to effective strategies and improved sales performance.

Select a specific challenge you faced and describe how your solution not only resolved the problem but also enhanced the client's satisfaction. Make sure to clarify your thought process and the actions you took that led to a successful resolution.

Discuss intrinsic motivations such as achieving personal goals, the satisfaction of helping clients succeed, and the thrill of closing a sale. You may also want to share how Sazerac's strong reputation aligns with your desire to contribute positively to the brand.

Talk about your organizational skills and tools you use for project management. Explain how you assess urgency and importance to allocate your time effectively, ensuring you meet all client goals without compromising service quality.

Provide insights into your experience with in-store displays, promotional strategies, and how they can affect sales positively. Giving specific examples from previous roles will emphasize your practical understanding of effective merchandising.

Communicate your admiration for Sazerac's quality brands and the company’s culture, referencing their historic success and innovative approaches. Relate your personal career goals to the values and mission of Sazerac, so it resonates with your aspirations.