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Senior Digital Marketing Manager

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Dealpath is seeking a creative and curious Digital Marketing Manager to lead the development and execution of paid advertising channels and optimize our website channel to accelerate growth.This is an exciting opportunity to make a measurable impact and help shape the future of growth at Dealpath. You will work closely with Sales and Marketing to generate pipeline and improve conversion efficiency across the funnel. This is the perfect opportunity for an experienced, results-driven performance marketer who’s looking for a new challenge in a creative role in which they are able to expand their strategic skill set and make a direct and measurable impact to Dealpath’s top and bottom line.

Responsibilities include:

Paid Media Management

Plan, execute, and optimize full-funnel campaigns across paid search (Google Ads, Bing) and paid social (LinkedIn,) to drive qualified traffic, brand visibility, and conversions
Manage a paid media budget, ensuring the effective allocation of funds across search and social to drive high-quality demand and conversion.
Continuously optimize paid search campaigns through strategic use of negative keywords, keyword match types, bid adjustments, and ad copy testing to reduce waste and improve ROI
Track and report on key performance metrics including cost per click (CPC), cost per lead (CPL), conversion rate, and return on ad spend (ROAS)
Conduct A/B tests across creative, ad formats, and landing pages to improve campaign effectiveness
Collaborate with content and product marketing to develop compelling ad copy, creatives, and offers tailored to each audience segment
Build and manage UTM parameters and tracking to ensure accurate attribution and performance reporting across all paid channels
Monitor platform algorithms and trends to stay ahead of changes and apply best practices for ongoing performance optimization
Present regular performance insights and recommendations to stakeholders, highlighting wins, learnings, and areas for improvement

Website Optimization & Analytics

Own the performance, optimization, and day-to-day management of the website to ensure a seamless user experience that drives conversions
Lead the strategy and integration of a chatbot on the website to improve engagement, capture leads, and support sales funnel goals
Monitor site traffic, user behavior, and conversion funnels using Google Analytics (GA4), Hotjar, and other tools to uncover optimization opportunities
Continuously improve SEO performance through on-page optimization, metadata updates, internal linking strategies, and technical SEO best practices
Analyze traffic sources and user journeys to identify high-exit or low-conversion pages and prioritize them for improvement
Develop and execute A/B tests to validate changes and improve conversion rates across key pages
Create and maintain performance dashboards to track website KPIs such as traffic, bounce rate, time on site, and conversion rate

ABM

Support the execution of targeted ABM campaigns to engage priority accounts across digital channels (email, LinkedIn, display, etc.)
Monitor and report on account engagement and funnel progression, using tools like Marketo, 6sense, and Salesforce
Partner with demand generation and sales to build and maintain account lists, ensuring accurate segmentation and targeting

What We're Looking For:

5+ years of experience in digital marketing, preferably in B2B SaaS or a high-growth environment
Strong analytical skills and are comfortable working with data to measure campaign performance and ROI (CAC, CAC payback, LTV, CPL, ROAS)
Hands-on experience managing and optimizing paid media campaigns, particularly Google Search Ads and LinkedIn with a track record of pipeline contribution and ROI optimization.
Experience managing and optimizing websites (WordPress, Webflow, HubSpot CMS, or similar)
Solid understanding of SEO best practices and tools (e.g., SEMrush, Screaming Frog, Google Search Console)
Experience running A/B tests and optimizing for conversion
Experience implementing or managing website chatbots (e.g., Drift)
Analytical mindset with strong skills in Google Analytics, UTM tracking, attribution, and reporting
A track record of optimizing the revenue funnel, successfully improving conversion efficiency across digital channels from awareness to closed-won.
An entrepreneurial and high-ownership mindset, with a bias toward action and problem-solving in a fast-paced, high-growth environment.

Qualifications:

5+ years of marketing experience with a focus on digital and performance marketing, preferably at a B2B SaaS company.
Proficiency with marketing operations tools such as Salesforce, Marketo, Google Adwords, Google Analytics, LinkedIn, Wordpress, Hotjar, SemRush, etc
Bachelor’s degree in Marketing, Business, or related field.
Bonus points for prior experience in commercial real estate, though it is not required.

The Perks & Culture:

Medical, dental, & vision insurance coverage
Flexible Spending Account
Paid Parental Leave
401(k)
Company sponsored commuter benefits
Flexible time off policy
Hybrid work policy requiring 3 days a week in our NYC office (Tues/Wed/Thurs)
Monthly wellness reimbursement

Additional Details:

The estimated base pay range for New York candidates for this position is $125,000 - $150,000 & eligible for variable compensation of $15,000 - $20,000.
Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process.
This position is also eligible for Dealpath's equity plan.
Your actual compensation will be confirmed in writing at the time of offer. Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.

About Dealpath:

Dealpath is the world’s largest and most trusted real estate investment management platform. To date, Dealpath has powered over $10 trillion in transactions in partnership with hundreds of firms, from leading global institutions including Blackstone, Nuveen, LaSalle, CBRE IM, and MetLife to lean mid-market and regional organizations. Dealpath drives investment performance by uniting data, insights, and execution in a platform purpose-built for real estate, giving firms the tools they need to operate with speed and precision and unlock opportunity in a dynamic and competitive landscape where information reigns supreme.

Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.

We value your voice! If you get excited about solving real business challenges and working closely with other smart folks in a winning culture - we’d love to meet you!

Average salary estimate

$137500 / YEARLY (est.)

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$125000K

$150000K

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What You Should Know About Senior Digital Marketing Manager , Dealpath

Dealpath is on the lookout for a talented Senior Digital Marketing Manager to join our dynamic team in New York City. If you have a passion for driving growth through innovative strategies, this is the role for you! In this position, you’ll be steering our paid advertising channels and optimizing our website to boost our performance metrics. You’ll work collaboratively with our Sales and Marketing teams to generate pipelines and enhance conversion rates. This is not just a job; it's a chance to make a significant, measurable impact on Dealpath’s trajectory. You will manage a robust paid media budget and execute full-funnel campaigns utilizing platforms like Google Ads and LinkedIn, ensuring that every dollar spent brings us closer to our goals. Your analytical skills will shine as you track performance metrics such as CPC and ROAS, and you’ll continuously optimize our paid search campaigns to get the best results. Aside from media management, you’ll have the opportunity to spearhead website performance improvements, enhancing user experience and increasing conversions through A/B testing and SEO best practices. Furthermore, you will lead the execution of targeted account-based marketing campaigns to engage with priority accounts. If you have 5+ years of experience in digital marketing, especially in B2B SaaS, and are eager to use your expertise to foster growth at Dealpath, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Digital Marketing Manager Role at Dealpath

What are the responsibilities of the Senior Digital Marketing Manager at Dealpath?

The Senior Digital Marketing Manager at Dealpath is responsible for overseeing the development and execution of paid advertising campaigns, optimizing the company's website for better user engagement and conversions, and managing budget allocation effectively. This role also involves collaboration with Sales and Marketing, utilizing analytics to track campaign performance, conducting A/B tests to identify effective strategies, and implementing SEO optimization to ensure high traffic and engagement levels.