Digital Activation Associate

As a Digital Activation Associate at Shaker Recruitment Marketing, you're pivotal in executing and managing digital media campaigns across various platforms. Your responsibilities will include launching campaigns, monitoring budgets, updating media logs, and ensuring campaigns align with the client's approved budget. Additionally, you'll provide insights into campaign performance and proof ads before they go live, making your role critical for successful digital marketing strategies.

To qualify for the Digital Activation Associate position at Shaker, you should ideally have familiarity with popular PPC ad platforms, such as Google, Facebook, and LinkedIn. Attention to detail, critical thinking, and strong communication skills are essential. While a Bachelor's Degree is preferred, the right attitude and willingness to learn are just as important. If you thrive in a fast-paced, collaborative environment and are eager to grow your skills, we'd love to hear from you.

A typical day for a Digital Activation Associate at Shaker involves launching various digital campaigns and managing budget allocations. You'll spend time monitoring campaign performance, updating media logs, and communicating with your account management team about any necessary adjustments. Each day brings new opportunities to apply your creativity and analytical skills, contributing to the success of digital marketing initiatives.

While prior experience in digital media campaigns is beneficial, it’s not strictly required for the Digital Activation Associate position at Shaker. We value candidates who demonstrate organizational skills, attention to detail, and a strong desire to learn. If you have a foundation knowledge of PPC platforms and a willingness to collaborate and grow within our team, we encourage you to apply!

At Shaker Recruitment Marketing, digital media is at the heart of our business, offering numerous opportunities for career advancement. As a Digital Activation Associate, you can progress to roles with greater responsibility, such as Media Planner or Account Manager, as you gain experience and showcase your skills. We're committed to fostering the professional growth of our employees and providing training and mentorship to help you reach your career goals.

To launch a digital campaign effectively, it starts with a thorough understanding of the campaign objectives and the client's budget. I would ensure all elements, such as targeting and creative assets, are aligned and ready for launch. It's crucial to collaborate with the sales and account management teams for seamless execution and monitor the campaign closely to make real-time adjustments as needed.

Managing budgets in digital media involves regular monitoring and updating of expenditures against the allocated budget. I keep detailed media logs for each campaign to track spending and ensure we stay within limits. It's also essential to communicate with account teams to report on pacing and make potential adjustments before overspending occurs.

As a Digital Activation Associate, I'm familiar with a variety of PPC ad platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager. These tools allow me to execute and optimize campaigns effectively. Additionally, I'm comfortable using analytics tools to measure performance and derive insights for continuous improvement.

Prioritizing tasks when managing multiple campaigns involves assessing deadlines and the impact of each campaign. I usually create a checklist and allocate specific time slots for each task based on urgency and complexity. Keeping open lines of communication with my team allows for adjustments as priorities change throughout the day.

To optimize a digital advertising campaign, I would start by analyzing key performance indicators (KPIs) such as click-through rates and conversion rates. Based on the data, I'd identify areas needing improvement and perform A/B testing on creatives and targeting strategies. Also, regular insights from media logs help in making informed optimizations throughout the campaign's duration.

Ensuring campaigns align with client goals starts with a comprehensive understanding of their objectives and target audience. I actively engage in discussions with the sales and account management teams to clarify the client's vision and requirements. During the campaign, I keep stakeholders informed and seek feedback to ensure alignment is maintained.

A challenging situation I encountered was when a campaign was not performing as expected after its launch. I investigated the metrics and discovered that the targeting was off. I quickly collaborated with the team to adjust the targeting criteria and rolled out a revamped creative, which ultimately improved performance significantly. It taught me the importance of agility in digital marketing.

Key performance indicators (KPIs) in digital marketing are metrics that help measure the success of a campaign. Common KPIs include click-through rates, conversion rates, and return on ad spend. Understanding these metrics allows a Digital Activation Associate to assess the effectiveness of campaigns and make data-driven decisions for optimizations.

I want to work as a Digital Activation Associate at Shaker because of the company's impressive track record in recruitment marketing and its commitment to innovation. The role offers the perfect blend of creativity and analytical skills that I thrive on, and I admire Shaker's collaborative environment where I'm excited to contribute and learn from a talented team.

To stay updated on trends in digital marketing, I regularly read industry blogs, participate in webinars, and follow thought leaders on social media platforms. I also engage with communities on platforms like LinkedIn and Reddit, where professionals share insights. Continuous learning is vital, and I seek out training opportunities whenever possible.