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Director of Marketing

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Vital.io is looking for a creative, data-driven, and collaborative Director of Marketing to lead demand generation, elevate our brand presence, and support revenue growth. You’ll focus on top-of-funnel marketing strategy and execution, working cross-functionally with Sales, Product, and Customer Success to develop high-impact campaigns that bring Vital to the forefront of healthcare innovation.

This is a strategic, full-stack marketing role for someone who thrives in a fast-paced startup environment. You’ll manage content, campaigns, and lead gen initiatives while contributing to broader go-to-market planning and team development.

Key Responsibilities

Develop and execute Vital’s marketing strategy with a focus on demand generation and brand awareness
Own and optimize top-of-funnel lead generation programs across channels
Partner with cross-functional teams to align on go-to-market (GTM) goals and drive consistent messaging
Manage and evolve Vital’s brand and content strategy to support awareness, education, and conversion
Design and run integrated campaigns that contribute directly to pipeline growth and revenue
Monitor marketing KPIs, analyze performance, and make data-informed decisions
Support execution of marketing operations, including automation, reporting, and funnel management
Collaborate on creative experimentation across channels (email, paid, content, social, etc.)
Lead and mentor junior team members, external vendors, or contractors as needed
Ensure brand consistency across all customer touchpoints and marketing experiences

Qualifications & Experience

5+ years of B2B marketing experience, ideally within healthcare tech or SaaS
Proven experience in demand generation, with a track record of driving qualified leads and measurable pipeline impact
Strong understanding of the marketing funnel, buyer journey, and PLG (product-led growth) principles
Experience running multi-channel marketing campaigns using both inbound and outbound strategies
Proficiency with Martech tools such as Salesforce, marketing automation platforms (e.g., ActiveCampaign, HubSpot), Google Analytics/Search Console, social and ad platforms, and content management systems
Comfortable working in a startup or lean environment; self-starter who thrives in ambiguity
Strong writing and storytelling abilities, with an eye for brand voice and customer-centric messaging
Highly analytical and results-oriented, with the ability to interpret data and optimize accordingly
Ability to work cross-functionally and influence without authority
Bachelor's degree or equivalent experience preferred

$130,000 - $160,000 a year

Base salary plus benefits, generous PTO, stock options, matching 401(k) and more!

If you’re ready to join a fast-paced, team-oriented environment and make a difference in patient care, we’d love to hear from you. Apply now to be part of the future of health care technology at Vital.

Vital was founded with the goal of providing modern healthcare software to providers and patients everywhere, regardless of identity or circumstances. We’re striving to build a diverse and inclusive team who are equally as passionate about our mission as we are - that being said, if you are excited about improving healthcare and patient experiences, but don’t think you tick every box in our job ad, please still consider applying - we’d love to hear from you.

Vital is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, or any other legally protected characteristics.

Average salary estimate

$145000 / YEARLY (est.)

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$130000K

$160000K

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What You Should Know About Director of Marketing, Vital Software Inc.

Join Vital.io as our Director of Marketing, where creativity meets data-driven decision-making in a fun and dynamic remote environment! As a key player, you’ll lead demand generation initiatives and elevate our brand in the healthcare tech space. This isn’t just any marketing job; you’ll work cross-functionally with our Sales, Product, and Customer Success teams to create impactful campaigns that truly resonate with our audience. Imagine developing and executing marketing strategies that not only drive lead generation but also spotlight Vital as a front-runner in healthcare innovation! We’re looking for someone who thrives in a fast-paced startup, can manage various projects—from content creation to funnel management—and who revels in analyzing KPIs to make informed choices. You’ll have the chance to mentor junior team members while overseeing the evolution of our brand's voice and message across all channels. If you have a knack for storytelling, a solid background in B2B marketing, and are ready to make a genuine impact on patient care, this could be the perfect role for you. At Vital, we’re more than just about the numbers; we’re passionate about building a diverse team committed to authenticity and inclusion. Ready to take the next step in your career while making a difference? Let’s connect and see how you can contribute to the future of healthcare technology at Vital!

Frequently Asked Questions (FAQs) for Director of Marketing Role at Vital Software Inc.

What are the main responsibilities of the Director of Marketing at Vital.io?

The Director of Marketing at Vital.io is responsible for developing and executing a comprehensive marketing strategy focused on demand generation and brand awareness. This role involves owning lead generation programs across multiple channels, partnering with cross-functional teams for go-to-market alignment, managing content and campaign strategies, and analyzing marketing KPIs to inform decisions.