SEO Marketing Content Writer

As an SEO Marketing Content Writer at SiteGround, you'll be responsible for creating and promoting a diverse range of content like blog articles, landing pages, and social media posts, all optimized for SEO. You’ll also collaborate with other departments to align content with business goals and keep our strategies innovative and appealing.

To qualify for the SEO Marketing Content Writer position at SiteGround, a minimum of three years of experience in content writing and planning is required, along with a strong command of English. Additionally, a solid grasp of SEO principles, keyword research, and content optimization is essential to drive organic growth.

The work environment for the SEO Marketing Content Writer at SiteGround is hybrid. This means you'll work from a co-working space in Madrid twice a week, collaborating with the team, while also having the flexibility to work remotely. This setup encourages creativity and teamwork in vibrant surroundings!

The SEO Marketing Content Writer will create an array of content, including blog articles, promotional emails, video scripts, and landing page copy. Each piece will be tailored for SEO to enhance our online presence and engage our audience effectively.

SiteGround offers a competitive salary and an annual achievement bonus, along with a permanent contract. Employees also enjoy additional health insurance, food vouchers, access to the Gympass platform, and opportunities for professional growth through trainings and conferences.

In answering this question, you should highlight your understanding of SEO principles and share examples of how you've applied them in previous roles. Mention specific tools you've used for keyword research and how your content strategies have led to measurable results.

Discuss your methodical approach to researching topics, emphasizing how you gather insights from various sources, including industry reports and competitor content, ensuring that you provide well-informed and valuable information in your writing.

Explain your process for content optimization, including updating keywords, enhancing readability, and leveraging meta tags. Share examples where you've successfully improved a post's performance in search rankings.

Specify how you value working with marketing, design, and social media teams to ensure cohesive messaging. Share any past experiences where collaboration led to successful content campaigns.

Provide a specific example of a content piece, outlining your process from conception to execution and how it performed in terms of engagement, leads generated, or SEO rankings. Statistics will strengthen your response.

Discuss your commitment to continuous learning through following industry blogs, attending webinars, and participating in relevant discussions. Mention any particular resources or communities you engage with.

List the specific tools you've used, such as Google Analytics, SEMrush, or Ahrefs, and explain how each one contributes to your workflow in enhancing content visibility and effectiveness.

Respond by demonstrating your openness to feedback, sharing how you view it as a tool for improvement and growth. Provide examples of how you’ve integrated feedback into your revisions for better results.

Detail how you first analyze the brand's existing materials and core messages to maintain consistency. Discuss your adaptability in adjusting your writing style to match different brand voices effectively.

Outline the steps you take, including brainstorming ideas, conducting research, drafting content, reviewing and editing, and finally collaborating with any necessary stakeholders before publication. Offer insights into how you manage deadlines within this process.