Marketing Manager - 12 month Fixed Term Contract

As a Marketing Manager at Skin Analytics, you will focus on developing integrated marketing campaigns that include content creation, digital marketing strategies, and social media engagement. You will also handle SEO-optimized content planning and manage cross-functional collaborations with commercial and operational teams to enhance Skin Analytics’ brand presence in the AI healthcare market.

Skin Analytics requires candidates for the Marketing Manager position to have experience in content creation, digital marketing, and PR across various platforms. Familiarity with tools like Adobe, Canva, Figma, and WordPress is essential, as well as the ability to work in fast-paced startup settings. While experience in the healthcare or HealthTech industry is beneficial, it is not mandatory as we are open to candidates willing to learn.

At Skin Analytics, we value continuous learning and development. As a Marketing Manager, you'll have access to a dedicated training budget and regular catch-ups to discuss your career ambitions and growth plans. We believe that fostering your skills and knowledge will not only benefit your career but also contribute to our mission of advancing skin cancer diagnosis.

Working as a Marketing Manager at Skin Analytics comes with various benefits, including a competitive salary, bonus structure, share options, private healthcare, and 25 days of annual leave plus a company shutdown in August. You will also enjoy enhanced parental leave, inclusive social activities, and a supportive environment that embraces diversity and equal opportunities.

The culture at Skin Analytics is rooted in strong values such as building a strong foundation, always learning, leading from the front, and demonstrating resilience. As a Marketing Manager, you will be part of a vibrant and inclusive work culture that encourages innovative thinking and embraces diverse perspectives, ensuring everyone’s contributions are valued.

In preparing for this question, consider discussing specific campaigns you have managed, the strategies you implemented, and the outcomes achieved. Highlight your ability to integrate content marketing, social media, and analytics to drive successful results.

To effectively answer this question, share your process for researching keywords, creating valuable content, and optimizing for SEO. Mention tools you use and how you measure the success of your SEO strategies in reaching target audiences.

Here, you can convey how communication and collaboration with other departments led to project success. Give an example of a challenge faced, how you navigated it, and the positive impact of the cross-functional approach.

Discuss your familiarity with various analytics tools and key performance indicators (KPIs). Emphasize how you assess campaign performance, analyze data, and make informed adjustments to enhance results for future campaigns.

Articulate what you believe constitutes effective messaging, such as clarity, emotional resonance, and audience targeting. Offer examples from your experience where strong messaging led to higher engagement or conversion rates.

Share your methods for keeping abreast of industry trends, such as reading industry blogs, attending webinars, or participating in professional networks. Highlight your commitment to continuous learning and adaptation to new marketing strategies.

Provide insight into your social media management experience, including strategies you've implemented to boost engagement, how you respond to audience feedback, and your ability to create a cohesive brand voice across platforms.

Data is crucial in driving informed marketing decisions. Discuss how you leverage analytics to guide your strategies, understand audience behavior, and optimize campaigns based on data-driven insights.

Explain your organizational skills and prioritization methods, like using project management tools. Share a specific example of how you successfully juggled multiple projects while meeting deadlines.

Convey your strategic vision for enhancing brand visibility, including innovative marketing ideas, community engagement, or partnership building. Show your enthusiasm for devising and executing campaigns that align with the mission of Skin Analytics.