Senior Campaign Operations Specialist

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are seeking a Senior Campaign Operations Specialist to lead the execution, optimization, and measurement of multi-channel marketing campaigns. This role sits at the intersection of marketing technology, campaign operations, and data-driven decision-making -  ensuring seamless campaign deployment across platforms such as CRM, marketing automation, and paid media channels.

The ideal candidate has a strong background in marketing automation, campaign execution, and performance tracking. You will collaborate with Marketing, Sales, Data/ Analytics, Engineer, and IT stakeholders to enhance campaign effectiveness and drive business outcomes.

What you'll do:

Campaign Execution & Operations

• Own end-to-end execution of digital marketing campaigns, ensuring accurate targeting, segmentation, and deployment across multiple channels.

• Work closely with stakeholders to translate business and marketing objectives into actionable multi-channel campaigns.

• Develop and manage workflows, triggers, and automation sequences to improve campaign efficiency and engagement.

• Ensure compliance with data privacy regulations (GDPR, CCPA) and internal governance policies.

• Educate and train marketing teams on best practices for automation, data-driven decision-making, and campaign execution.

Stack & Automation

• Oversee CRM integration with Salesforce, ensuring smooth data flow between Marketing and Sales teams.

• Oversee the configuration and integration of Marketing tools (e.g., Salesforce, Marketing Cloud, Pardot, Google Analytics, etc.).

• Optimize marketing automation processes and identify opportunities for improvements.

• Partner with the CRM Eng team to ensure smooth data pipelines between marketing platforms and CRM systems.

Analytics, Reporting & Attribution

• Develop and maintain dashboards and reports to track campaign performance, funnel efficiency, and marketing ROI.

• Implement multi-touch attribution models to measure the impact of different marketing channels.

• Recommend enhancements to improve targeting, personalization, and overall campaign effectiveness.

Minimum Qualifications:

• 5+ years of experience in marketing operations, campaign execution, or related roles.

• Hands-on experience with marketing automation platforms (Marketing Cloud, Pardot, or similar).

• Strong understanding of CRM systems (Salesforce) and data integration.

• Proficiency in email marketing, segmentation, lead nurturing, and campaign reporting.

• Analytical mindset with experience in A/B testing, data visualization, and performance tracking.

• Knowledge of digital advertising platforms (Google Ads, LinkedIn, Facebook) is a plus.

• Excellent project management skills with the ability to multitask and meet deadlines.

Preferred Qualifications:

• Basic knowledge of HTML, CSS, and SQL for email and landing page troubleshooting.

• Certifications in Marketo, HubSpot, Salesforce, or Google Analytics are a plus.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $118,000-$176,000 annually.

 

Zone B:

The base salary range for this position is $112,000-$167,000 annually.

Zone C:

The base salary range for this position is $100,000-$150,000 annually.

This position is eligible for equity in the form of RSUs.