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Product Marketing Manager

SOCi is looking for a Product Marketing Manager to develop and execute marketing strategies for their AI-powered solutions in a fast-paced environment. Collaborate with cross-functional teams to drive adoption and revenue growth.

Skills

  • Product marketing experience
  • Data-driven mindset
  • Cross-functional collaboration skills
  • Organizational skills
  • Agile environment adaptability

Responsibilities

  • Drive Product Go-To-Market Strategy through GTM plans.
  • Craft Messaging and Positioning that resonates with customers.
  • Build Sales Enablement tools for field readiness.
  • Lead collaboration across product, marketing, and sales teams.
  • Leverage Market & Competitive Intelligence for strategic positioning.
  • Champion the Voice of the Customer through insights and feedback.
  • Optimize Lifecycle Marketing to increase adoption and retention.

Education

  • Bachelor’s degree in marketing or related field preferred

Benefits

  • Comprehensive Benefits Package
  • Health insurance plans
  • Wellness incentives
  • 401(k) with employer match
  • Flexible Work Environment
  • Flexible paid time off
  • Quarterly wellness days
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$92500 / YEARLY (est.)
min
max
$78000K
$107000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, SOCi

SOCi is currently on the hunt for a talented Product Marketing Manager to join our dynamic team! If you're passionate about driving product strategies and have a knack for bringing innovative solutions to market, this is the role for you. As a Product Marketing Manager at SOCi, you will collaborate closely with various teams including product development, sales, and customer success to create compelling messaging and effective sales tools. Your contributions will directly influence customer impact and revenue growth for our leading AI-powered marketing solutions geared towards multi-location businesses. In this position, you’ll dive deep into market trends and customer feedback, using insights to craft positioning that resonates with our audience. Plus, your hands-on approach will ensure that our go-to-market strategies are not only well-defined but also executed seamlessly. This role offers the chance to work remotely while being part of a fast-paced environment where your ideas and efforts truly matter. At SOCi, we believe in empowering you to thrive in what you love to do, and that’s reflected in our supportive culture and comprehensive benefits. Don't miss out on the opportunity to make an impact at one of the fastest-growing technology companies in the United States!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at SOCi
What are the key responsibilities of a Product Marketing Manager at SOCi?

As a Product Marketing Manager at SOCi, your main responsibilities include driving go-to-market strategies for product launches, crafting compelling messaging, building sales enablement tools, and leading cross-functional collaborations. You'll work with various departments to develop integrated campaigns, provide insights based on market trends, and optimize lifecycle marketing efforts.

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What qualifications do I need to become a Product Marketing Manager at SOCi?

To qualify for the Product Marketing Manager role at SOCi, you should have a minimum of 2 years of product marketing experience in the technology sector, particularly within B2B or SaaS industries. Proven success in go-to-market execution and the ability to manage multiple projects is essential. Familiarity with marketing technologies and strong organizational skills will be beneficial.

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How does SOCi support the growth and development of their Product Marketing Managers?

SOCi offers an empowering career growth environment through comprehensive training programs, unique employee engagement initiatives, and a collaborative culture. The company encourages input and thought leadership, allowing Product Marketing Managers to shape their roles actively while receiving support from experienced industry experts.

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What is the company culture like at SOCi for a Product Marketing Manager?

SOCi fosters a vibrant culture where collaboration and innovation thrive. As a Product Marketing Manager, you'll enjoy a flexible work environment, with opportunities to work from anywhere while being part of a team that values your contributions. The company's commitment to diversity and equal opportunity creates a welcoming atmosphere for all employees.

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What are the primary metrics for success in the Product Marketing Manager role at SOCi?

Success as a Product Marketing Manager at SOCi is measured by driving adoption and customer impact through strategic product launches, effective messaging, and positive sales enablement results. Specific KPIs will include customer engagement metrics, revenue growth, and overall satisfaction from field teams using your crafted tools and campaigns.

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Common Interview Questions for Product Marketing Manager
How would you approach developing a go-to-market strategy for a new product at SOCi?

To develop a go-to-market strategy at SOCi, I would start by conducting thorough market research and analyzing customer personas to understand their needs. Then, I would collaborate with cross-functional teams to align on key messaging and identify success metrics, ensuring all stakeholders are engaged throughout the development process.

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Can you share an experience where you successfully launched a product?

Yes, I once led a product launch that involved creating a comprehensive marketing plan. I coordinated with product and sales teams to establish clear messaging and developed targeted campaigns. The result was a significant increase in adoption rates and positive feedback from customers, reinforcing the effectiveness of our strategy.

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How do you prioritize tasks when managing multiple projects as a Product Marketing Manager?

Prioritization is essential in this role. I use project management tools to outline deadlines and assess the urgency and impact of each task. Communicating with stakeholders helps me understand shifting priorities, allowing me to adapt quickly and ensure that critical projects receive the attention they need.

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What methods do you use to gather customer insights for product marketing?

I utilize various methods, such as conducting interviews, analyzing customer feedback, and leveraging data analytics to understand patterns and trends. This qualitative and quantitative approach allows me to develop a comprehensive view of buyer needs, which is critical for shaping effective marketing strategies.

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How do you adapt your messaging to different audiences in multi-location marketing?

I focus on understanding the distinct needs of each audience segment. By creating tailored messaging that speaks to specific pain points and values, I ensure that each component resonates with our varied customer base while maintaining overall brand consistency.

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What role does data play in your decision-making process?

Data is at the core of my decision-making. I analyze market trends, customer behavior, and campaign performance metrics to inform my strategies. This analytical approach enables me to identify opportunities, validate assumptions, and pivot when necessary to ensure our marketing efforts are effective.

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Describe a challenge you've faced in product marketing and how you overcame it.

One of the biggest challenges I faced was a disconnect between product features and customer needs. I organized a series of customer interviews to gather insights directly from users. This feedback informed our marketing messaging, making it more relevant and effective in communicating the product's value.

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What strategies do you use for competitive analysis?

I continually monitor competitors by analyzing their product offerings, marketing strategies, and customer feedback. I compile findings into performance metrics and market positioning strategies, leveraging this insight to make informed recommendations that enhance our market stance at SOCi.

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How do you ensure alignment among cross-functional teams during a product launch?

I facilitate regular meetings to ensure everyone is on the same page regarding goals, timelines, and responsibilities. Creating a shared document that outlines the launch plan helps maintain transparency and encourages collaborative problem-solving before, during, and after product launches.

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What do you believe is the most important aspect of the Product Marketing Manager role?

The most important aspect of being a Product Marketing Manager is balancing strategic thinking with execution. It’s vital to understand the market and customer needs deeply while being able to translate insights into actionable marketing strategies that drive growth and adoption.

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SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,...

2 jobs
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$78,000/yr - $107,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 18, 2025

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