Associate, Communications

An Associate in Communications at SoFi will be pivotal in driving awareness of our mission and business. Your responsibilities include developing strategic communications, managing media relations, drafting compelling content, and monitoring media coverage. You will also support policy communications and assist in coordinating events. The role is designed to amplify SoFi’s narrative and ensure our messaging is consistent and impactful across various channels.

To apply for the Associate Communications position at SoFi, you should have 2-3 years of experience in communications, public relations, or a related field. A bachelor’s degree or relevant experience is essential. You should possess strong writing and analytical skills, an understanding of the media landscape, and an interest in public policy communications, particularly within the financial tech sector.

SoFi is dedicated to investing in your career growth. As an Associate in Communications, you will have ample opportunities for professional development through collaborative projects, mentorship from experienced professionals, and access to various training resources. This supportive environment encourages growth, enabling you to expand your skills while contributing to meaningful communications initiatives.

At SoFi, the company culture is collaborative, innovative, and focused on the mission of transforming personal finance. As an Associate in Communications, you’ll join a team committed to making a difference, where each voice is valued. You'll enjoy a vibrant work environment that promotes diversity and inclusion while emphasizing work-life balance. It’s a place where your passion for finance and storytelling can truly flourish.

To succeed as an Associate in Communications at SoFi, strong writing, editing, and verbal communication skills are crucial. Additionally, you should be proficient in media relations and have the ability to analyze data related to financial performance. Strong problem-solving capabilities and attention to detail will equip you to manage multiple projects effectively, ensuring that communication efforts align tightly with our organizational goals.

When answering this question, focus on specific examples of how you've developed media lists, engaged with journalists, and coordinated interviews. Highlight the strategies you've used to secure media coverage and any measurable outcomes from your efforts, showcasing your understanding of the media landscape.

Discuss specific methods you use to prioritize tasks, such as project management tools or techniques. Explain how you assess deadlines, project importance, and stakeholder needs to ensure timely completion while maintaining quality.

Share your passion for storytelling and how you enjoy crafting narratives that resonate with audiences. Mention the excitement of engaging with media and the impact your work can have on shaping public perception, especially in the financial services sector.

Talk about your habits for staying informed, whether it's reading industry reports, following key publications, or utilizing media monitoring tools. Discuss how this knowledge helps you craft relevant communication strategies.

Provide a concise overview of a communication campaign you've participated in, detailing your role, objectives, and outcomes. Highlight any creative strategies you implemented to engage with your target audience and achieve campaign goals.

Prepare to outline a structured approach to crisis communication. Discuss the importance of timely responses, transparency, and collaboration with internal teams to mitigate the situation while communicating effectively with stakeholders.

Identify various writing styles suitable for different platforms—like press releases, social media, or blog posts. Discuss how tailoring your voice to each medium can enhance engagement and effectively convey the intended message.

Explain your approach to measuring success, including qualitative and quantitative metrics. Discuss tools or analytics you utilize to track media coverage and audience engagement, providing insight into both reach and impact.

Share your perspective on key challenges, such as the rapid pace of change in media consumption or heightened public scrutiny. Explain how staying adaptable and informed helps you navigate these challenges effectively.

Reflect on SoFi’s mission and values, discussing your alignment with the company’s focus on innovation in financial services. Emphasize your desire to contribute to a dynamic team making a positive impact in people's financial lives.