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[IPM] PR&Marketing Specialist

Company Description

Software Mind develops solutions that make an impact for companies around the globe. Operating throughout Europe, the US and LATAM, our diverse team brings together a variety of skills, experiences and perspectives. Tech giants & unicorns, transformative projects, emerging technologies and limitless opportunities – these are a few words that describe an average day for us. Building cross-functional engineering teams that take ownership and crave more means we’re always on the lookout for talented people who bring passion and creativity to every project. Our culture is driven by trust – it embraces openness, acts with respect, shows grit & guts and combines employment with enjoyment.

Job Description

Project - the aim you'll have

We’re looking for a PR&Marketing Specialist to join our marketing team and support our PR and marketing initiatives. You’ll thrive in this role if you’re engaged, self-motivated and have a proactive attitude towards challenges that our fast-paced environment may bring. If you’re also well organized and have a creative approach to problem-solving, this opportunity is for you!

Expectations - the experience you need

  • Develop and execute PR plans to enhance brand awareness and reputation.
  • Build and maintain strong relationships with clients, media organizations, and industry partners.
  • Create high-quality content in English for PR and marketing materials, with occasional content in Polish (native-level Polish required).
  • Collaborate with creative teams, international colleagues, and vendors.
  • Conduct market research and monitor trends to refine PR and marketing plans.
  • Contribute to brand marketing initiatives across various channels, while ensuring brand consistency.
  • Support social media efforts, primarily focusing on PR-related aspects.
  • Leverage existing and future partnerships to create co-branded marketing initiatives and collaborative content that amplifies brand visibility and strengthens brand credibility.

Qualifications

Expectations – the experience you need 

  • ​​​​​​​Master's degree in marketing, PR, or a related field.
  • 3+ years of experience in PR/Marketing, ideally in the tech industry.
  • Solid expertise of PR strategies and media relations.
  • Strong knowledge of content marketing and social media platforms.
  • Excellent written and verbal communication skills in English (minimum C1 level).
  • Native-level proficiency in Polish for occasional content creation.
  • Experience working with international teams and vendors.
  • Ability to manage multiple projects in a fast-paced environment.

Additional skills - the edge you have:

  • Experience collaborating with a PR/Marketing agency for global market outreach.
  • Ability to craft compelling press releases and pitch stories effectively.
  • Experience in leveraging partnerships for co-marketing opportunities, joint campaigns, or content collaborations.

Additional Information

Position at: Software Mind Poland

Our offer – professional development, personal growth:

  • Flexible employment and remote work  
  • International projects with leading global clients 
  • International business trips  
  • Non-corporate atmosphere 
  • Language classes 
  • Internal & external training 
  • Private healthcare and insurance  
  • Multisport card 
  • Well-being initiatives 
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Average salary estimate

$50000 / YEARLY (est.)
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$60000K

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What You Should Know About [IPM] PR&Marketing Specialist, Software Mind

Are you passionate about public relations and marketing in the tech industry? Look no further than the exciting opportunity at Software Mind as a PR&Marketing Specialist based in Kraków, Poland! In this role, you'll have the chance to make a real impact by enhancing brand awareness and reputation through innovative PR strategies and creative marketing initiatives. Your day-to-day responsibilities will include crafting compelling content in both English and Polish, managing media relations, and building connections with industry partners and clients. You'll collaborate with awesome international teams, conduct insightful market research, and participate in various brand marketing initiatives while ensuring brand consistency across all channels. If you're organized, self-motivated, and a problem-solver, this job has your name written all over it! Join a diverse and dynamic team where trust, respect, and a little bit of fun are a part of the culture. You’ll also have the flexibility of remote work, educational opportunities, and wellness initiatives. Embrace the chance to contribute to high-impact projects for leading global clients with Software Mind!

Frequently Asked Questions (FAQs) for [IPM] PR&Marketing Specialist Role at Software Mind
What are the primary responsibilities of an IPM PR&Marketing Specialist at Software Mind?

As an IPM PR&Marketing Specialist at Software Mind, your primary responsibilities will include developing and executing PR plans to enhance brand awareness, maintaining strong relationships with media organizations and clients, creating high-quality content in both English and Polish, and supporting social media efforts focusing on PR-related aspects. Additionally, you’ll conduct market research to monitor trends and refine marketing plans, while collaborating with international teams to ensure brand consistency across various channels.

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What qualifications are required for the PR&Marketing Specialist position at Software Mind?

Candidates for the PR&Marketing Specialist role at Software Mind should possess a Master's degree in marketing, PR, or a related field, along with at least 3 years of experience in a PR/Marketing role, preferably in the tech industry. Strong expertise in PR strategies, media relations, and content marketing is essential, as well as excellent communication skills in English (C1 level) and native-level proficiency in Polish for content creation.

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How does Software Mind support the professional development of its PR&Marketing Specialist?

Software Mind is committed to the growth of its employees, including the PR&Marketing Specialist role. The company offers various professional development opportunities such as internal and external training sessions, language classes, and international business trips. This approach facilitates skill enhancement and career advancement, ensuring that team members remain engaged and well-equipped to tackle industry challenges.

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What kind of projects will the PR&Marketing Specialist work on at Software Mind?

As a PR&Marketing Specialist at Software Mind, you'll engage in international projects with leading global clients. This includes creating collaborative content for co-marketing initiatives, executing PR strategies for impactful brand visibility, and working in a fast-paced, innovative tech environment. These projects will allow you to showcase your creativity and expertise while contributing to the company's reputation in the tech landscape.

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What is the company culture like at Software Mind?

Software Mind fosters a non-corporate atmosphere characterized by openness, respect, trust, and a good balance between work and enjoyment. This unique culture encourages creativity and collaboration among diverse teams, which enhances the overall work experience and promotes personal growth. Employees are valued for their contributions and are actively encouraged to share their ideas in a supportive environment.

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Common Interview Questions for [IPM] PR&Marketing Specialist
Can you describe your approach to developing PR plans as a PR&Marketing Specialist?

When developing PR plans, I start with thorough research to understand the target audience and industry trends. I believe in setting clear objectives, whether it's raising brand awareness or managing reputation. Collaborating with team members, I incorporate creative content strategies and leverage existing partnerships for effective outreach. This method ensures a well-rounded, strategic approach tailored for the tech sector.

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What experience do you have with content creation for PR purposes?

I have over three years of experience crafting press releases, articles, and marketing materials, focusing on brand narratives. My background in the tech industry has equipped me to create engaging content that resonates with diverse audiences. I also emphasize the importance of adapting tone and style based on the platform, ensuring the content is both informative and appealing.

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How do you manage relationships with media organizations effectively?

Managing media relationships requires a proactive and strategic approach. I prioritize building trust and credibility by maintaining regular communication, sharing relevant content, and following up effectively. My experience includes leveraging these relationships for successful media outreach, ensuring that the tailored narratives align with audience interests, which ultimately amplifies brand visibility.

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What tools and techniques do you use for market research?

I utilize various market research tools like surveys, analytics platforms, and competitive analysis software to gather insights on industry trends and consumer behavior. Combining quantitative data with qualitative feedback helps me create nuanced PR strategies. Additionally, staying updated with industry publications and networking within my professional circle aids in understanding evolving market demands.

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Describe a successful PR campaign you have executed in the past.

In my previous role, I led a PR campaign that involved launching a new tech product. By strategically collaborating with influencers, leveraging social media channels, and organizing a launch event, we generated significant media coverage. The campaign's success was measured through increased brand mentions in key publications, enhanced customer engagement, and a notable uptick in product inquiries.

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How do you ensure brand consistency across multiple channels?

To ensure brand consistency, I develop clear brand guidelines covering voice, messaging, visuals, and tone. Regularly reviewing all communication materials before dissemination is crucial. I also emphasize training for team members and collaborators, ensuring that everyone understands how the brand should be represented, whether on social media, press releases, or marketing materials.

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What is your experience with social media in PR and marketing?

Social media plays a pivotal role in modern PR and marketing strategies. In my experience, I have managed various social media accounts, developing content that engages audiences and amplifies brand narratives. I believe in using analytics to measure engagement and tailor content to improve outreach strategies effectively. Understanding trends on platforms allows for real-time responses, enhancing brand reputation.

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How do you handle tight deadlines when managing multiple PR projects?

Managing tight deadlines requires strong organizational skills and effective prioritization. I utilize project management tools to keep track of tasks and deadlines, ensuring that I allocate sufficient time for each project. Open communication with my team allows for quick adjustments if priorities change, ensuring that we meet all deadlines while maintaining quality.

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How do you measure the success of your PR strategies?

I measure the success of PR strategies through metrics such as media coverage, brand mentions, social media engagement, and audience reach. Additionally, implementing surveys to gauge brand perception and tracking website traffic spikes related to campaigns provide insightful data. Evaluating these metrics allows for continuous improvement of PR strategies based on feedback and results.

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What motivates you to work in PR and marketing within the tech industry?

I am genuinely passionate about the tech industry because it’s ever-evolving and full of potential for innovation. The challenge of communicating complex technology concepts to broader audiences excites me. Additionally, witnessing the direct impact of well-executed PR strategies on brand reputation and client engagement motivates me to continuously push the boundaries in this dynamic field.

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Full-time, remote
DATE POSTED
March 13, 2025

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