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[IPM] PR&Marketing Specialist

Company Description

Software Mind develops solutions that make an impact for companies around the globe. Operating throughout Europe, the US and LATAM, our diverse team brings together a variety of skills, experiences and perspectives. Tech giants & unicorns, transformative projects, emerging technologies and limitless opportunities – these are a few words that describe an average day for us. Building cross-functional engineering teams that take ownership and crave more means we’re always on the lookout for talented people who bring passion and creativity to every project. Our culture is driven by trust – it embraces openness, acts with respect, shows grit & guts and combines employment with enjoyment.

Job Description

Project - the aim you'll have

We’re looking for a PR&Marketing Specialist to join our marketing team and support our PR and marketing initiatives. You’ll thrive in this role if you’re engaged, self-motivated and have a proactive attitude towards challenges that our fast-paced environment may bring. If you’re also well organized and have a creative approach to problem-solving, this opportunity is for you!

Expectations - the experience you need

  • Develop and execute PR plans to enhance brand awareness and reputation.
  • Build and maintain strong relationships with clients, media organizations, and industry partners.
  • Create high-quality content in English for PR and marketing materials, with occasional content in Polish (native-level Polish required).
  • Collaborate with creative teams, international colleagues, and vendors.
  • Conduct market research and monitor trends to refine PR and marketing plans.
  • Contribute to brand marketing initiatives across various channels, while ensuring brand consistency.
  • Support social media efforts, primarily focusing on PR-related aspects.
  • Leverage existing and future partnerships to create co-branded marketing initiatives and collaborative content that amplifies brand visibility and strengthens brand credibility.

Qualifications

Expectations – the experience you need 

  • ​​​​​​​Master's degree in marketing, PR, or a related field.
  • 3+ years of experience in PR/Marketing, ideally in the tech industry.
  • Solid expertise of PR strategies and media relations.
  • Strong knowledge of content marketing and social media platforms.
  • Excellent written and verbal communication skills in English (minimum C1 level).
  • Native-level proficiency in Polish for occasional content creation.
  • Experience working with international teams and vendors.
  • Ability to manage multiple projects in a fast-paced environment.

Additional skills - the edge you have:

  • Experience collaborating with a PR/Marketing agency for global market outreach.
  • Ability to craft compelling press releases and pitch stories effectively.
  • Experience in leveraging partnerships for co-marketing opportunities, joint campaigns, or content collaborations.

Additional Information

Position at: Software Mind Poland

Our offer – professional development, personal growth:

  • Flexible employment and remote work  
  • International projects with leading global clients 
  • International business trips  
  • Non-corporate atmosphere 
  • Language classes 
  • Internal & external training 
  • Private healthcare and insurance  
  • Multisport card 
  • Well-being initiatives 
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Average salary estimate

$37500 / YEARLY (est.)
min
max
$30000K
$45000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About [IPM] PR&Marketing Specialist, Software Mind

Are you ready to take your career to the next level as a PR & Marketing Specialist with Software Mind in beautiful Kraków, Poland? At Software Mind, we create solutions that make a real impact for clients across Europe, the US, and LATAM. We’re looking for a passionate and proactive individual to join our vibrant marketing team and dive into exciting PR and marketing initiatives. In this dynamic role, you’ll develop and execute PR strategies that enhance our brand’s visibility and reputation, while building strong relationships with clients, media organizations, and industry partners. Your amazing content creation skills will shine as you craft compelling materials in both English and native-level Polish. If you thrive in fast-paced environments, have a knack for market research, and are eager to collaborate with creative teams from around the globe, this could be the perfect opportunity for you. You’ll contribute to influential brand marketing initiatives across various channels while helping us maintain brand consistency. Join us, and embark on a journey filled with challenges that fuel your creativity and career growth. Are you ready to embrace the possibilities and make a difference with us?

Frequently Asked Questions (FAQs) for [IPM] PR&Marketing Specialist Role at Software Mind
What are the main responsibilities of a PR & Marketing Specialist at Software Mind?

As a PR & Marketing Specialist at Software Mind, your main responsibilities include developing and executing PR plans to enhance brand awareness and reputation, building strong relationships with clients and media, creating high-quality content for PR materials, conducting market research, and supporting social media efforts. You’ll collaborate with creative and international teams to ensure cohesive marketing initiatives.

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What qualifications are required for the PR & Marketing Specialist position at Software Mind?

To qualify for the PR & Marketing Specialist position at Software Mind, candidates should have a Master's degree in marketing, PR, or a related field, along with at least 3 years of experience in PR or marketing, preferably in the tech industry. Solid expertise in media relations and content marketing, coupled with excellent communication skills in English and native-level Polish, are also essential.

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How can I succeed in the PR & Marketing Specialist role at Software Mind?

Succeeding in the PR & Marketing Specialist role at Software Mind requires a proactive attitude, strong organizational skills, and a creative approach to problem-solving. Being adaptable in a fast-paced environment and building effective relationships with colleagues and external partners will also be key to thriving in this position.

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What kind of projects will I work on as a PR & Marketing Specialist at Software Mind?

As a PR & Marketing Specialist at Software Mind, you'll work on a variety of exciting projects, including developing PR strategies, creating engaging content, and collaborating on co-branded marketing initiatives. You will have the chance to engage with international clients and industry partners while enhancing the visibility of our brand.

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Is knowledge of social media necessary for the PR & Marketing Specialist position at Software Mind?

Yes, a strong knowledge of social media platforms is crucial for the PR & Marketing Specialist position at Software Mind. You’ll support our social media efforts, particularly in PR-related aspects, which means being familiar with how to create engaging content and promote brand visibility across various digital channels.

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Common Interview Questions for [IPM] PR&Marketing Specialist
Can you describe your experience with developing PR strategies?

An effective way to answer this question is to discuss specific strategies you've implemented in previous roles. Highlight your process for researching the target audience, determining key messages, and choosing appropriate channels for distribution.

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How do you handle tight deadlines and multiple projects?

To answer this, emphasize your time management skills and any tools or techniques you use to prioritize tasks. Provide examples of how you've successfully managed competing priorities in previous roles.

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What do you consider when creating content for PR materials?

Discuss the importance of understanding your audience's needs and preferences, along with ensuring that the content aligns with the brand’s voice and messaging. Sharing examples of past content you've created can strengthen your answer.

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How do you build relationships with media organizations?

Answer by explaining your approach to outreach, such as sharing valuable stories, providing timely information, or offering exclusive interviews. Mention any successful media placements you've achieved.

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What strategies do you use to analyze market trends?

Talk about the methods you employ for market analysis, such as using surveys, competitor analysis, or keeping an eye on industry publications. Highlight a time where your market analysis informed a successful campaign.

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Can you share an example of a successful marketing initiative you contributed to?

Provide a concise yet detailed example of a marketing initiative, outlining your role, the challenges faced, and the outcomes achieved. Stick to metrics where possible to showcase the impact of your contributions.

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What experience do you have with social media marketing?

Talk about the types of campaigns you've managed or contributed to, the platforms you have experience with, and how you measure success in social media marketing efforts.

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How do you leverage partnerships for marketing initiatives?

Discuss your experience in collaborating with external partners, the process for identifying mutually beneficial opportunities, and any successful co-marketing campaigns you've executed.

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What methods do you apply to stay updated on PR trends?

Explain some of the resources you utilize, such as industry publications, webinars, or professional networks. Mention how staying current impacts your work positively.

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Why do you want to work as a PR & Marketing Specialist at Software Mind?

Your response should convey your genuine interest in the position and the company. Mention specific aspects of Software Mind's culture, values, or projects that resonate with you, and how your skills align with their needs.

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Full-time, hybrid
DATE POSTED
March 13, 2025

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