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Account Executive

About Us

The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona, the Frontline Operating System; an end-to-end platform to manage a shift-based workforce and empower its teams. Sona upgrades the functionality you expect from any workforce management software - including scheduling, time & attendance, HR, and Payroll - with industry-specific plugins, dedicated features to empower staff, and a consumer-grade experience that simplifies frontline work for everyone.  

In just three years, we’ve already made a deep impact on the lives of tens of thousands of frontline workers and the operation of their organisations, grown the team to 100+, and following our recent $27.5M Series A fundraise, have secured the backing of notable VC’s including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, yet large enough that we have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline sectors - Social Care or Hospitality, working closely with our founders, Chief Sales Officer, and a high-performing marketing team

We’re not just hiring an AE—we’re looking for future leaders who thrive in an environment where high expectations and high rewards go hand in hand.

Responsibilities

Day to day, you will:

  • Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care or Hospitality).

  • Own the full sales cycle—from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management.

  • Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.

  • Be the face of Sona at industry events and conferences, driving pipeline activity and elevating our brand.

  • Collaborate cross-functionally with Marketing, Customer Success, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap. 

Requirements 

We’re building the highest-performing sales team at Sona—where careers accelerate tenfold. To thrive here, you’ll need:

Experience that sets you up for success:

  • Proven experience selling complex technology products.

  • At least 1 year in a closing sales role, ideally in a high-growth B2B environment.

  • A track record of smashing quotas and exceeding targets.

  • A bias for action—you’re a driver, not a passenger.

  • A Startup Mindset – Comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.

But more importantly, we care about who you are.

If these traits describe you to a tee, you’ll thrive at Sona:

  • Growth mindset – You push yourself to improve every day.

  • Unmatched work ethic and drive – You have an insatiable need to achieve.

  • Competitive, but collaborative – You want to win, but not at the expense of your team.

  • Grit and optimism – You embrace challenges with resilience and a solutions mindset.

You might not tick every box in the experience section—but if you're hungry, driven, and thrive in high-growth environments, we want to hear from you. Maybe you’re:

  • An ex-founder looking for a high growth startup where you can apply your entrepreneurial skills without the financial risk.

  • A tech sales rep who finds your current role too slow, predictable, or easy.

  • A Management Consultant who’s led commercial growth projects and now wants to own revenue targets directly.

Our door is open if you don’t follow a traditional path. Sound like you? Let’s talk.

Benefits

  • Base salary of £60k-£100k + 100% target bonus (uncapped) 

  • Hybrid working - 2 days a week in the London office

  • Share options

  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)

  • Pension contributions matched up to 5%

  • Enhanced parental leave & pay

  • Co-working space stipend

  • Quarterly all expenses paid team retreats

  • The latest Macbook and equipment for your home office

  • Professional development budget

  • Unlimited free books

Average salary estimate

$80000 / YEARLY (est.)
min
max
$60000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Executive, Sona

Join Sona as an Account Executive and play a pivotal role in transforming how frontline teams operate! Located in vibrant London, you'll dive into the dynamic realm of Social Care and Hospitality, driving sales growth and building lasting relationships with key decision-makers. At Sona, we’re all about empowering frontline workers with our innovative Frontline Operating System. As part of a passionate and high-performing team, you’ll own the full sales lifecycle from prospecting to closing deals, ensuring that our solutions truly meet the needs of our clients. With a competitive base salary and an uncapped bonus structure, this is your chance to thrive in a startup environment where your career can accelerate tenfold. Picture yourself attending industry events and collaborating with marketing, customer success, and product teams to refine our offerings. We're looking for someone with a proven track record in sales, especially in the tech domain, but more importantly, someone with a growth mindset and a strong work ethic. If you're ready to embrace challenges and make a meaningful impact, Sona is the place for you. With our impressive benefits and a supportive culture, you'll have everything you need to excel. Let’s change the future of frontline work together!

Frequently Asked Questions (FAQs) for Account Executive Role at Sona
What are the responsibilities of an Account Executive at Sona?

As an Account Executive at Sona, your responsibilities include driving revenue growth within the mid-to-enterprise segments, owning the complete sales cycle from prospecting to closing deals, and building deep relationships with key decision-makers within target accounts. You’ll also play a crucial role in attending industry events to elevate Sona's brand and collaborating across various teams to enhance customer onboarding and inform product roadmaps.

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What qualifications do I need to become an Account Executive at Sona?

To qualify as an Account Executive at Sona, you should have proven experience selling complex technology products. A minimum of one year in a closing sales role in a high-growth B2B environment is ideal, along with a history of exceeding sales targets. A strong drive for action, adaptability, and a desire to build something great in a startup environment will also help you thrive in this position.

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How does the sales cycle work for an Account Executive at Sona?

The sales cycle for an Account Executive at Sona involves several key steps: starting with strategic prospecting to identify potential clients, building relationships with stakeholders, delivering tailored presentations, and navigating negotiations until you successfully close the deal. Throughout this process, you’ll ensure accurate pipeline management and forecasting, contributing to overall revenue growth for the company.

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What kind of growth opportunities exist for an Account Executive at Sona?

At Sona, there are numerous opportunities for career growth as we focus on building a high-performing sales team. As an Account Executive, you have the potential to advance into leadership roles, mentor junior sales staff, and participate in strategic decision-making that shapes our approach in the market. Your efforts contribute directly to our growth trajectory, offering substantial learning experiences.

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What is the company culture like at Sona for an Account Executive?

The company culture at Sona is collaborative, competitive, and driven by a shared desire for growth and innovation. As an Account Executive, you'll be part of a supportive environment that encourages personal development, celebrates achievements, and embraces challenges. We value individuals with a growth mindset and unmatched work ethic, making it an exciting place to elevate your career.

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Common Interview Questions for Account Executive
Can you describe your previous experience in sales and how it relates to the Account Executive role at Sona?

In answering this question, highlight specific experiences where you successfully sold technology products, the methods you used for client engagement, and how those experiences have prepared you for the challenges at Sona. Focus on metrics such as exceeding sales quotas or handling objections effectively, as these demonstrate your qualifications.

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What strategies do you use for prospecting in B2B sales?

To effectively answer this, discuss your approach to identifying potential clients, including the use of data-driven tools, networking, and social selling techniques. Share specific examples of how you successfully turned leads into customers, demonstrating your ability to adapt your strategies to different markets.

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How do you handle objections from potential clients during the sales process?

When addressing objections, emphasize your active listening skills, your ability to empathize with client concerns, and the techniques you use to turn objections into opportunities. Share a specific instance where you successfully converted an objection into a sale, focusing on how you provided tailored solutions.

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What do you know about Sona and our products?

Before your interview, ensure you research Sona's Frontline Operating System and its key features. In your response, demonstrate your understanding of the solutions we provide to frontline workers and how they distinguish themselves in the market. Tailor your answer to show your genuine enthusiasm for contributing to our mission.

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Describe a time when you failed to meet a sales target and what you learned from it.

In answering this question, be honest about a specific instance, but frame it positively by focusing on the lessons learned and how it improved your approach going forward. Emphasize your resilience and how you adapted your strategies based on that experience.

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Can you explain the importance of maintaining relationships with clients after closing a deal?

Highlight that maintaining relationships post-sale is crucial for customer satisfaction, upselling opportunities, and building long-term partnerships. Use this opportunity to illustrate your proactive communication methods, and how you ensure ongoing value for the client.

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What motivates you to succeed in a sales role?

Share your intrinsic motivations, such as personal growth, financial incentives, or contributing to a company's success. Connect your motivations to a desire for a rewarding career at Sona and how they align with the company's goals.

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How would you describe your sales style?

Detail your sales style by relating it to your strengths, e.g., consultative selling, relationship-building, or aggressive closing strategies. Use specific examples of past sales successes to showcase how your style has led to positive results.

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How do you prioritize your sales activities in a busy environment?

Discuss your time management strategies, such as using CRM tools, creating lists, or blocking out time for specific tasks. Provide an example of how effectively prioritizing your sales activities led to achieving or exceeding sales goals.

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What do you think sets successful Account Executives apart from others?

In your response, highlight attributes such as adaptability, resilience, a strong work ethic, and the ability to build rapport. Share specific examples demonstrating how these traits have helped you and how you plan to apply them at Sona.

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