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Marketing Analyst Intern

Marketing Analyst Intern

Are you a brilliant young recently graduated with a passion for Business and Data Analysis? Would you like to challenge yourself in a dynamic international environment? Just join us!


Sony is looking for a young talent to join the Home Entertainment Marketing team for 6 months, extendable for another 6 months.

You will: 

  • Create and upload the SMART FAF (promotion document) for approval flow, based on the forecast and agreed activities by each product manager (Special Price / Sell out Allowance / Stock Compensation)
  • Verify that the short-term activities raised in FAF are in fact implemented in the market
  • Report on weekly basis the result (sell-out basis) of the activities, in order to be validated by the different stakeholders (Marketing, SBO, Sales)
  • Ensure that the FAF balance is enough to cover the commitments after the activity is done
  • Give general support for the Marketing team.

You will bring: 

  • Business, Marketing or Finance background
  • Fluency in Spanish and English (written and spoken), Portuguese is a plus
  • Precise in working with numbers and Excel (high level required), good PowerPoint knowledge. Optional: SAP, BW 
  • Analytical skills and commercial awareness
  • Self-determination, initiative and drive to achieve goals
  • Identification of opportunities for improvements with end-to-end process perspective
  • Clear communication with proper level of detail based on the audience

In order to be eligible for this internship, you need to be currently enrolled in a university or business school and be located in Barcelona.

We are offering

  • Flexibility and hybrid working model
  • Career development and many other opportunities within diverse work environment
  • A dynamic and international work environment
  • Wide overview and exposures of other departments within Sony
  • An environment that cultivates diversity, innovation and change

Your new office 

In our Barcelona office you can enjoy a modern and open working environment with unbeatable views of the city. Located in Avenida Diagonal, in an energy efficient building, it is very convenient to reach the office by public transport. You can enjoy your lunch or coffee in our office kitchen, on the terrace next to the lobby, or you can walk to one of the many restaurants and shopping centres nearby. 

Life at Sony 

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture. 

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.  

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap! 

Bring your uniqueness to Sony 

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture. 

We are Sony Europe. 

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique. 

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale. 

Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together. 

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.

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What You Should Know About Marketing Analyst Intern, Sony

Are you looking to kick-start your career as a Marketing Analyst Intern at Sony in beautiful Barcelona? If you're a recent graduate with a love for business and data analysis, this is your chance to shine! Join our dynamic Home Entertainment Marketing team for a 6-month internship that could lead to another 6-month extension. In this role, you'll create and upload the SMART FAF (promotion document) and ensure that marketing activities are effectively implemented. You'll also be involved in reporting weekly on the results of these activities, providing valuable insights to our Marketing, SBO, and Sales teams. Your analytical skills and attention to detail will help you verify that our commitments are met and assist the team in identifying opportunities for improvement. If you have a background in business, marketing, or finance and are fluent in Spanish and English (with Portuguese as a bonus), we want to hear from you! At Sony, we offer a flexible hybrid working model and a collaborative environment that values innovation and diversity. Enjoy modern office amenities, a supportive community, and the chance to develop your career while enjoying life in one of the world's most vibrant cities. Let your creativity and passion drive success at Sony!

Frequently Asked Questions (FAQs) for Marketing Analyst Intern Role at Sony
What are the responsibilities of a Marketing Analyst Intern at Sony?

As a Marketing Analyst Intern at Sony, your primary responsibilities include creating and uploading the SMART FAF (promotion document) for approval, verifying the implementation of marketing activities, and reporting weekly on the sales results of those activities. Additionally, you will ensure that the FAF balance is adequate for fulfilling commitments post-activity and provide general support to the marketing team.

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What qualifications do I need for the Marketing Analyst Intern position at Sony in Barcelona?

To qualify for the Marketing Analyst Intern role at Sony, candidates should have a background in business, marketing, or finance. Fluency in both Spanish and English is mandatory, and knowledge of Portuguese is an advantage. You should possess strong analytical skills, a high level of proficiency in Excel, and good communication skills, as well as an initiative-driven mindset to achieve goals effectively.

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How does the internship program work at Sony?

The internship program at Sony typically lasts for 6 months, with the possibility of extension for an additional 6 months depending on performance and availability. This provides ample opportunity to immerse yourself in the dynamic marketing landscape and gain valuable experience while working in a diverse and international environment.

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What is the working environment like for a Marketing Analyst Intern at Sony?

Working as a Marketing Analyst Intern at Sony means being part of a modern and flexible work environment located in Barcelona. You will enjoy amenities such as a kitchen and terrace, collaboration across departments, and participation in a culture that values diversity and innovation. This environment fosters both personal and professional growth, enabling you to thrive.

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What kind of career development opportunities are available for interns at Sony?

Sony is committed to career development for its interns. You'll have access to a wide range of learning and personal development programs to enhance your skills, while also being encouraged to explore new roles across various countries. You'll be a part of an organization that values nurturing talent and offers numerous pathways for professional growth.

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Common Interview Questions for Marketing Analyst Intern
What motivated you to apply for the Marketing Analyst Intern position at Sony?

When answering this question, emphasize your passion for both marketing and data analysis. You might say something like, 'I am excited about the intersection of data and creativity in marketing, and I admire Sony's commitment to innovation and social impact, which aligns with my professional values.'

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How do you prioritize tasks when working on multiple projects?

Demonstrating strong organizational skills is key. You can explain your approach by saying, 'I typically use a prioritization matrix to assess deadlines and project impact, ensuring that I focus on high-priority tasks that align with team goals while adjusting as needed based on stakeholder feedback.'

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Can you share an example of a time when you used data analysis to solve a problem?

Highlight a specific instance where your analytical skills made a difference. For example, 'In a recent project, I identified a trend in customer preferences through data analysis, which led to a successful marketing strategy adjustment that increased engagement by 20%.'

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What tools do you have experience with in data analysis?

This is a great opportunity to discuss your technical skills. You could say, 'I have strong Excel skills, particularly in using functions and pivot tables, and while I have basic experience with SAP, I am eager to expand my knowledge of various data analysis tools.'

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How do you handle feedback and criticism?

Indicate that you're open and responsive to feedback. You might respond with, 'I view constructive feedback as an opportunity for growth. I always strive to learn from it and incorporate suggestions to improve my work on future projects.'

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Describe a situation where you had to work as part of a team.

Demonstrate your teamwork skills by sharing, 'I worked on a group project at university where we collaborated on market research. I took the initiative to facilitate discussions and ensured all team members contributed their insights, which ultimately led to an outstanding final presentation.'

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What are your long-term career goals?

Connect your goals to the internship by stating, 'I aspire to develop my expertise in marketing analysis and eventually take on a leadership role within a global organization like Sony, where I can drive impactful marketing strategies that resonate with diverse audiences.'

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What qualities do you think are essential for success in the Marketing Analyst role?

Here, you can focus on analytical skills, attention to detail, and communication abilities. For instance, 'I believe that a successful Marketing Analyst must possess strong analytical capabilities, excellent communication skills to effectively relay insights, and a proactive mindset to identify opportunities for improvement.'

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How do you stay up-to-date with marketing trends and tools?

Show your enthusiasm for continuous learning. You could say, 'I follow industry blogs, participate in online webinars, and engage in professional networks to stay informed about the latest marketing trends and tools that can enhance my work.'

Join Rise to see the full answer
Why do you believe diversity is important in the workplace?

Discuss the value of diversity within teams, for example, 'Diversity fosters innovation and creativity as it brings a range of perspectives and experiences to the table. It enhances problem-solving and drives a better understanding of a global audience, which is essential in marketing.'

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Many eyes and hands are on Sony -- or, most likely, on its high-profit consumer electronics products and gaming systems. The company, officially named Sony Kabushiki Kaisha, makes a host of products, including digital and video cameras, Walkman st...

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Internship, hybrid
DATE POSTED
April 18, 2025

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