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Director Partner Marketing

Company Description

SquareTrade is the fastest growing company of its kind. We’re revolutionizing a $30b industry with service innovation and attention to customer satisfaction. We partner with some of the largest, most sophisticated retailers and carriers in the world (Amazon, Walmart, The Home Depot to name a few), consistently win industry awards, have received tens of thousands of 5-star reviews… and we’re just getting started. A member of the Allstate family, SquareTrade has headquarters in San Francisco and London. We are currently expanding in Europe and Asia Pacific, including Japan and Australia.

Job Description

The Director of Partner Marketing oversees the strategy, planning, development and execution of all North American retail and carrier marketing programs to drive profitable growth and retention for the Allstate Protection Plans’ business. The Director is accountable for marketing plans at a senior leadership and senior business partner level and demonstrates flexibility to develop plans and lead others through uncertainty and change. They have expertise in analyzing business data, trends and research/measurement inputs and translating them into marketing recommendations.

Responsibilities

  • Provide strategic direction for the strategy, planning, development and implementation of integrated marketing communications to support partner programs and strategies, offering solutions and recommendations to marketing leadership and business partners
  • Work closely with our creative and communications team on the development of marketing and merchandising assets for all programs
  • Effectively manage Marketing Manager who is responsible for day-to-day project management, briefs, print production, fulfillment, and timelines
  • Influence and contribute to strategic direction of senior leadership through formal and informal communication
  • Accountable for partner program plans, execution and results
  • Cultivate business partner relationships with senior level leaders across the enterprise
  • Influence future products/offerings by demonstrating consumer needs, trends and competitive opportunities
  • Be an expert marketing guide for business leads, field team, and our partners, including creating and shares best practices (i.e. e-commerce, self-checkout, etc.)
  • Oversee project budgeting and finance
  • Expert development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, developing marketing strategy and marketing communication plan, and determining and allocating resources required

Supervisory Responsibilities

  • This job has supervisory duties (one Marketing Manager)

Qualifications

  • 4-year bachelor’s degree (Preferred)
  • 12 or more years of experience (Preferred)
  • Experience in the retail industry (Preferred)
  • In lieu of the above education requirements, an equivalent combination of education and experience may be considered

Functional Skills 

  • Advanced ability to translate business objectives into action plans
  • Advanced presentation development and delivery skills
  • Advanced ability to write/edit plans and presentations
  • Advanced experience using Microsoft suite, including PowerPoint (must know how to create and present polished PPT decks to internal stakeholders/external clients) 
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills

Additional Information

At SquareTrade you'll have access to: 

  • Medical, dental and vision coverage with network optionality to support our dispersed workforce
  • HSAs and FSAs
  • Open access to mental health benefits including 1:1 therapy, coaching sessions and digital resources
  • $75 monthly allowance to support self-care and well-being
  • Up to 4% company match into 401(k)
  • Supportive leave policies including paid parental, grieving and loss, and domestic violence protected leaves
  • Paid Time Off 
  • Work flexibility
  • Talent shares
  • Tuition reimbursement
  • Learning opportunities
  • Hybrid work arrangements
  • $80 monthly internet connectivity stipend
  • Various corporate perks and discounts

(California Only) Pursuant to applicable law, SquareTrade estimates the possible base compensation for this role, if hired in California, to be within the following range: $150K - $190K

The Team:  http://www.squaretrade.com/leadership   

SquareTrade is proud to be an Equal Employment Opportunity employer. We are committed to creating an inclusive work environment for all employees. We celebrate diversity and encourage applications from all qualified individuals regardless of race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status.  

Thank you for your interest in a career at SquareTrade. Throughout your job search, please be mindful of recruitment fraud.

Average salary estimate

$170000 / YEARLY (est.)
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$150000K
$190000K

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What You Should Know About Director Partner Marketing, SquareTrade

Are you an experienced marketing leader looking for your next exciting opportunity? At SquareTrade, our goal is to revolutionize the service industry, and we're looking for a dynamic Director of Partner Marketing to join our vibrant team in Brisbane, CA. This role is all about driving growth and retention for the Allstate Protection Plans’ business by overseeing our North American retail and carrier marketing programs. You'll collaborate cross-functionally to establish effective marketing strategies, lead a fantastic marketing manager, and foster strong relationships with senior leadership partners. We're looking for someone who can analyze market trends and leverage insights to create compelling marketing programs that resonate with our partners, such as Amazon and Walmart. Your expertise in integrated marketing communications will be key, as will your ability to manage resources and budgets effectively. If you thrive in a fast-paced environment, can adapt to change, and have a passion for building innovative marketing campaigns, we want you to bring your expertise to our team! At SquareTrade, we celebrate diversity and welcome all applications. Come be a part of our success story and help us shape the future of customer satisfaction.

Frequently Asked Questions (FAQs) for Director Partner Marketing Role at SquareTrade
What are the responsibilities of the Director of Partner Marketing at SquareTrade?

The Director of Partner Marketing at SquareTrade is responsible for strategizing, planning, and executing integrated marketing communications for North American retail and carrier programs. This role involves collaborating closely with creative teams, managing a Marketing Manager, and effectively communicating with senior leadership to drive profitable growth and retention.

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What qualifications are needed for the Director of Partner Marketing role at SquareTrade?

To qualify for the Director of Partner Marketing role at SquareTrade, candidates should hold a four-year degree, possess at least 12 years of relevant experience, preferably in the retail industry. Exceptional strategic, analytical, and communication skills are essential, as well as advanced capabilities in Microsoft Office, particularly PowerPoint.

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How does SquareTrade ensure a positive workplace culture for the Director of Partner Marketing?

SquareTrade fosters a positive workplace culture through various support measures, including flexible working arrangements, comprehensive health benefits, and inclusive policies celebrating diversity. The company is committed to creating an environment where every employee can thrive and contribute their best.

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What benefits does SquareTrade offer to the Director of Partner Marketing?

As a Director of Partner Marketing at SquareTrade, you will enjoy numerous benefits, including medical, dental, and vision coverage, generous PTO, 401(k) matching, and opportunities for continuous learning. Additionally, the company offers mental health support, self-care allowances, and flexible work arrangements.

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What is the expected salary range for the Director of Partner Marketing at SquareTrade?

The estimated base salary for the Director of Partner Marketing role at SquareTrade in California ranges from $150K to $190K, depending on experience and qualifications. This competitive compensation reflects our commitment to attracting top talent in the industry.

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Common Interview Questions for Director Partner Marketing
Can you describe your experience with integrated marketing communications?

In answering this question, focus on specific projects you've led that involved cross-channel strategies. Illustrate how you analyzed data to create targeted campaigns and mention tools or metrics you used to measure success.

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How do you manage relationships with senior business partners?

Highlight your communication skills and provide examples of how you've built and maintained strong relationships. Discuss strategies you’ve used to align marketing objectives with partner goals.

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What strategies do you implement to stay ahead of market trends?

Discuss your approach to market research, including tools or platforms you leverage. Share examples of how you’ve acted on insights gathered to influence marketing strategies effectively.

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How do you prioritize your projects and manage team workloads?

Explain your project management methods, such as using software for tracking tasks or regular check-ins with your team. Include examples of how you’ve successfully balanced multiple priorities before.

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What do you believe is the key to successful marketing partnerships?

Share insights on collaboration and aligned goals. Discuss the importance of transparency, communication, and flexibility in fostering mutual success in partnerships.

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How have you impacted a company's marketing strategy through data analysis?

Provide examples where your analysis of business data led to actionable marketing strategies. Highlight the changes implemented and their positive outcomes on performance.

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Describe a time you had to adapt your marketing strategy due to unexpected changes.

Outline a specific challenge you faced, how you assessed the situation, and the strategic pivots you made. Emphasize your problem-solving abilities and adaptability under pressure.

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What tools or software are you proficient with for marketing analytics?

Mention any relevant software you’ve used, like CRM systems, analytics tools, or marketing automation platforms. Discuss how these tools helped you in crafting data-driven strategies.

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How do you ensure your marketing messages resonate with your target audience?

Talk about your methods for audience segmentation and market research. Share specific initiatives where you tested messaging and the results you achieved from your strategies.

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What do you think makes a marketing program successful?

Convey your understanding of success metrics, including engagement rates and ROI. Discuss a well-executed marketing program you led, outlining what set it apart from others.

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SquareTrade was founded in 1999. This company is a subsidiary of Allstate insurance and provides protection plans and coverage for electronic devices including phones and laptops. Their headquarters are located in Brisbane, California.

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Full-time, hybrid
DATE POSTED
March 26, 2025

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