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New Business Account Executive (Boston)

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.






The ideal candidate for our Agency Business Development role is someone who has a proven track record of closing new agency business. This role involves prospecting, pitching, and closing while also collaborating effectively across other functions of the business. The Agency BD possesses extensive experience in sales within digital advertising, strong commercial abilities, and a proven track record of autonomously closing high value business. You’ll work closely with regional sales leadership to identify target accounts and develop strategies for activating new logos.


StackAdapt is a remote first company. We will be prioritizing candidates located in the Boston metropolitan area for this role.



What you'll be doing:
  • Partner with regional sales leadership to identify, pitch, and close new agency and brand-direct business.
  • Proactively research and identify key decision-makers within target agencies using tools like LinkedIn and CRM systems.
  • Develop customized sales presentations and pitch decks, aligning StackAdapt’s platform with client-specific needs.
  • Lead negotiations and close deals with favorable terms, ensuring alignment with both client objectives and StackAdapt’s growth strategies.
  • Collaborate with regional teams (Account Executives and Account Managers) during onboarding to ensure a smooth customer experience.
  • Respond to RFPs and develop tailored campaign strategies for agencies’ first campaigns.
  • Work with marketing to support lead generation efforts and maintain a healthy pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Organize and attend local in-person events targeting agency prospects in collaboration with the events team and sales leadership.
  • Utilize tools such as ZoomInfo and Media Radar for effective outbound prospecting.
  • Maintain a pipeline of 50–100 accounts, ensuring excellent pipeline hygiene and progression through sales stages.


What you'll bring to the table:
  • 3+ years of sales experience, preferably in programmatic advertising or a similar space.
  • Demonstrated expertise in prospecting, pitching, and closing accounts.
  • Strong negotiation skills, with a track record of independently closing deals that benefit all parties.
  • Proven success in a quota-driven environment.
  • Ability to understand complex business objectives and operate with urgency where needed.
  • Skilled at communicating technical and platform-based concepts to executive-level prospects.


StackAdapters Enjoy
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Full benefits from day one of employment
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

StackAdapt Glassdoor Company Review
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CEO of StackAdapt
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Vitaly Pecherskiy
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Average salary estimate

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What You Should Know About New Business Account Executive (Boston), StackAdapt

Discover the exciting role of New Business Account Executive at StackAdapt, a dynamic self-serve advertising platform based in the heart of Boston. At StackAdapt, we specialize in cutting-edge multi-channel solutions, including native, display, video, and more, helping digitally-focused companies achieve remarkable campaign performance. As a New Business Account Executive, you'll be tasked with the crucial responsibility of prospecting, pitching, and successfully closing new agency and brand-direct business. Collaborating closely with regional sales leadership, you will dive into identifying target accounts and formulating strategies to activate new logos. With your extensive sales experience in digital advertising and your strong negotiation skills, you'll lead impactful presentations and foster valuable relationships with key decision-makers. We pride ourselves on being a remote-first company, and while we embrace flexibility, we're primarily looking for candidates located in the Boston metropolitan area to enhance our local presence. If you thrive in a quota-driven environment and possess a knack for understanding complex business objectives, this might just be your next great opportunity! You're not just joining a team; you're joining a diverse and inclusive culture that celebrates creativity and innovation. From generous vacation days to a robust benefits package, we support our team's well-being and personal growth every step of the way. Let's create something extraordinary together at StackAdapt!

Frequently Asked Questions (FAQs) for New Business Account Executive (Boston) Role at StackAdapt
What responsibilities does a New Business Account Executive at StackAdapt have?

As a New Business Account Executive at StackAdapt, you will be involved in key responsibilities such as prospecting new accounts, developing sales presentations, and leading negotiations to close deals. You'll also collaborate with regional teams and support client onboarding, making sure their first campaign experience is smooth and successful.

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What qualifications are needed for the New Business Account Executive role at StackAdapt?

To excel as a New Business Account Executive at StackAdapt, you should have over three years of sales experience in programmatic advertising or a related field. A proven track record in successful prospecting, pitching, and closing sales deals is vital, along with strong negotiation skills.

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How does StackAdapt support its New Business Account Executives in achieving targets?

At StackAdapt, we provide extensive support for our New Business Account Executives by fostering collaboration with regional sales leadership. This includes targeted tools for outbound prospecting and generous access to training resources to ensure each executive has the best chance to meet and exceed their sales goals.

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What benefits can New Business Account Executives expect at StackAdapt?

New Business Account Executives at StackAdapt enjoy a comprehensive benefits package that includes three weeks of vacation, personal care days, paid holidays, full health benefits from day one, and opportunities for personal development initiatives, all within a friendly and inclusive company culture.

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How does working remotely as a New Business Account Executive at StackAdapt look?

Working remotely as a New Business Account Executive at StackAdapt means you'll have the flexibility to create your own work environment while maintaining regular collaboration with your team and regional sales leadership. Our remote-first culture encourages productivity and innovation, and you'll have the opportunity to attend local events and meetings for further networking.

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Common Interview Questions for New Business Account Executive (Boston)
What strategies do you use for prospecting new clients as a New Business Account Executive?

In answering this question, discuss specific tools, such as CRM systems and LinkedIn, that you utilize to identify target clients. Illustrate your ability to customize outreach based on research about potential clients' needs and align your pitch with their objectives.

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Can you provide an example of a successful sales pitch you've delivered?

Here, share a concise story that highlights your ability to tailor your presentation to a specific client. Explain how you identified their pain points and how your solution aligned with their goals, leading to a successful closing of the deal.

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How do you build and maintain relationships with stakeholders in an agency?

It's essential to establish trust and open communication. Discuss strategies such as regular check-ins, personalized updates, and actively listening to feedback to ensure stakeholders feel valued and engaged in the process.

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What challenges have you faced in meeting your sales targets, and how did you overcome them?

Reflect on a challenge such as market competition or client hesitance. Explain the steps you took to address the situation, such as adjusting your pitch or increasing outreach efforts, and emphasize the importance of resilience and adaptability in sales.

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Explain your approach to negotiating contracts with clients.

Highlight your negotiation skills by discussing how you prepare by understanding client needs and setting clear objectives before discussions. Share methods for finding mutually beneficial terms that align with both client goals and your company's growth strategies.

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How do you tailor your sales presentations for different agency prospects?

Discuss the importance of researching your prospects thoroughly and customizing your presentations to address their specific pain points and requirements. Provide an example of how you've successfully aligned a sales pitch with a client’s unique needs.

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What tools or software do you find most effective in managing your sales pipeline?

Mention specific tools such as CRM platforms, social media channels like LinkedIn, or sales enablement software. Explain how these tools help in organizing leads, tracking communications, and maintaining a healthy flow in your sales pipeline.

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Describe a time when you had to respond to an RFP. What was your strategy?

Share a brief scenario where you successfully tackled a Request for Proposal. Focus on your strategy in understanding the client's needs, assembling the right resources, and crafting a compelling response that addressed their criteria.

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How do you ensure a great onboarding experience for new clients?

Discuss your collaborative approach with internal teams, such as Account Managers, during the onboarding stage, ensuring new clients feel supported. Explain how you customize the onboarding process based on individual client needs to foster long-term satisfaction.

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Why do you want to work at StackAdapt as a New Business Account Executive?

In answering, emphasize StackAdapt's innovative approach to advertising and its commitment to a supportive workplace culture. Mention how the company’s values align with your professional goals and the opportunity to contribute to a thriving team.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

327 jobs
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Full-time, remote
DATE POSTED
March 16, 2025

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