Senior Growth Manager

As a Senior Growth Manager at SuperDial, your key responsibilities include building and executing outbound campaigns, leading early marketing efforts, and ensuring our Account Executives have a bustling calendar of meetings. You’ll work closely with the sales team to align outreach strategies, refine lead qualification, and significantly influence revenue growth.

To be considered for the Senior Growth Manager role at SuperDial, candidates should have at least 3 years of experience in growth, marketing, or sales roles, preferably in the B2B SaaS sector. A proven track record of generating pipeline and booking qualified meetings is essential, along with strong analytical skills to track funnel performance.

The Senior Growth Manager plays a crucial role in supporting the sales team at SuperDial by creating a steady stream of high-quality leads through effective outbound campaigns. By collaborating closely with the sales team, they help in defining outreach tactics and qualifying leads, ensuring that sales representatives can focus on closing deals.

In the Senior Growth Manager position at SuperDial, skills such as data-driven decision-making, hands-on operational capability, and creativity in marketing strategies are emphasized. A strong understanding of metrics for optimizing funnel performance is crucial, as the role heavily focuses on both outreach campaigns and early marketing efforts.

The culture at SuperDial is dynamic and fast-paced, making it ideal for someone seeking a high-ownership role like the Senior Growth Manager. The entrepreneurial environment encourages innovation and teamwork, allowing your contributions to make a tangible impact on the company’s success.

When answering this question, focus on specific strategies you implemented, such as targeted outbound campaigns or marketing initiatives that significantly boosted lead generation. Use data and metrics to back your achievements.

Discuss metrics like lead conversion rates, meeting booked, and pipeline growth to showcase your analytical mindset. Emphasize the importance of tailoring metrics to align with business goals.

Mention your strategies for maintaining open communication with sales teams. Describe your experience coordinating efforts to align on lead qualification criteria and outreach strategies that worked well.

Share specific tactics that have been successful for you, such as A/B testing different messaging, using data analytics for targeted outreach, or experimenting with various channels to see what resonates best with potential leads.

Reflect on your commitment to lifelong learning. Talk about the resources you use, such as industry blogs, webinars, and networking with other professionals to stay ahead of growth marketing trends.

Share a specific example where you identified and pursued a strategic partnership that resulted in increased distribution and pipeline generation. Be sure to highlight the steps you took and the outcome.

Discuss any specific challenges, such as saturation of outreach channels or issues with message alignment, and how you addressed them to successfully scale your campaigns.

Talk about establishing clear KPIs and metrics that align with company objectives. Emphasize the importance of continuous improvement and regular assessment of strategies to drive success.

Answer by discussing your approach to using data analytics tools for tracking performance and decision-making. Highlight specific examples where data-driven insights led to improved campaign outcomes.

Outline the key steps involved, such as assessing target market needs, defining success metrics, building playbooks, and establishing workflows. Emphasize your entrepreneurial mindset and readiness to iteratively improve the function.