Senior Brand Designer - New Initiative (Portugal-based Remote/Hybrid)

As a Senior Brand Designer at Sword Health, your key responsibilities include shaping and evolving our new brand identity, developing a consistent visual language across multiple channels, and planning creative, multifaceted campaigns that enhance brand awareness. You'll own your projects from the initial concept to final execution while ensuring high-quality standards in a fast-paced environment.

To qualify for the Senior Brand Designer position at Sword Health, you should have at least 7 years of design experience, ideally in a tech startup or agency context. A strong portfolio showcasing your conceptual thinking and execution skills is essential. Proficiency in Figma and Adobe Creative Cloud is a must, along with excellent communication skills in English.

The Senior Brand Designer plays a pivotal role in Sword Health's mission by establishing a distinctive brand identity that resonates with users and drives engagement. Your creative leadership will not only enhance our brand’s presence in the market but also strengthen our commitment to providing innovative AI solutions that improve healthcare outcomes for millions.

At Sword Health, you can expect a stimulating work environment that encourages creativity and collaboration. With a flexible remote or hybrid work policy, you have the freedom to design your schedule while contributing to impactful projects that aim to revolutionize the healthcare landscape.

Sword Health is dedicated to facilitating career development for its employees, including the Senior Brand Designer. As you contribute to our hyper-growth phase, you’ll have numerous opportunities for professional growth, skill enhancement, and the chance to make significant contributions that align with our mission to change lives through innovative healthcare solutions.

When approaching a new brand identity, I begin with thorough research to understand the target audience, market trends, and existing competitors. Then, I conceptualize ideas that align with the company’s mission, developing mood boards and initial sketches. I prioritize iterations based on feedback and ensure the design aligns with strategic goals before finalizing it.

I create comprehensive brand guidelines that outline visual elements such as logos, color palettes, typography, and imagery styles. By regularly reviewing all brand materials and collaborating with teams across departments, I ensure that everyone adheres to these guidelines, fostering a cohesive brand experience.

I have extensive experience executing multi-channel campaigns that engage audiences across social media, email, presentations, and digital platforms. This includes collaborating with marketing teams to develop creative assets tailored for each channel while maintaining the core brand message and optimizing each touchpoint for engagement.

In my previous role, I led a brand refresh project while also developing marketing assets for a product launch. I utilized project management tools to prioritize tasks, set deadlines, and maintain open communication with stakeholders to ensure timely delivery without compromising design quality.

I view constructive criticism as an essential part of the design process. I approach feedback with an open mind, viewing it as an opportunity to improve. I make sure to ask clarifying questions to fully understand the perspectives of my peers or managers, and I incorporate valuable suggestions to enhance the final product.

I primarily use Figma for UI/UX design due to its collaborative features and versatility. Adobe Creative Cloud is essential for graphic design tasks, while tools like InVision may aid in prototyping. These tools allow me to streamline the design process and collaborate effectively with team members.

I actively engage with online design communities, subscribe to relevant newsletters, and participate in workshops or webinars. Additionally, I challenge myself with side projects that push my boundaries, allowing me to experiment with new techniques and styles while staying on top of current design trends.

Storytelling is integral to my design approach; it allows me to create emotional connections between the brand and its audience. By understanding the narrative behind a brand, I can design visuals that resonate and communicate its mission effectively, making the brand more relatable and memorable.

I am particularly passionate about the healthcare industry because of its potential for impactful change. Designing for a company like Sword Health, which aims to improve lives using AI-driven solutions, aligns with my desire to create meaningful work that brings positive differences to people's health and well-being.

To create engaging visuals for social media, I focus on understanding the target audience and platform characteristics. I aim for eye-catching designs that tell a story and incorporate clear calls to action. A/B testing different visuals helps in refining what resonates best, ensuring maximum engagement and reach.