Principal Product Marketing Manager

As the Principal Product Marketing Manager at Syrup, you will lead our go-to-market strategies, develop product positioning and messaging, and execute impactful product launches. Your role will involve generating customer insights to inform our product roadmap, collaborating on innovative marketing campaigns, and managing various marketing channels including SEO and social media.

Candidates for the Principal Product Marketing Manager role at Syrup should have at least 8 years of marketing experience, focusing on product marketing within the B2B SaaS industry. Proven ability in developing go-to-market strategies, strong leadership skills, and a scrappy, innovative mindset are critical for success in this position.

At Syrup, we champion a remote-first work culture that allows for flexibility and a healthy work-life balance. As an early-stage startup, you’ll be part of a close-knit team that values creativity, extreme ownership, and collaboration, where we all work hard but also know how to have fun!

Syrup offers numerous professional development opportunities including the freedom to explore innovative marketing techniques and the chance to build and grow your own team. Additionally, there are bonuses for formal training in Product Marketing and mentoring opportunities with our experienced co-founders.

As a Principal Product Marketing Manager at Syrup, you’ll enjoy a competitive salary and equity compensation, unlimited paid time off, comprehensive healthcare benefits, generous parental leave, and inclusive company retreats. We prioritize a positive work culture where you can thrive both professionally and personally.

When answering this question, emphasize specific examples of successful go-to-market strategies you've developed in past roles. Highlight the research process, collaboration with cross-functional teams and results achieved.

Discuss how you gather customer insights through various research methods and how these insights shape your product positioning and marketing tactics, ensuring they resonate with customer needs.

Share a couple of key campaigns you've led, focusing on your creative approach, the challenges faced, and the results achieved. Being specific about metrics helps demonstrate your impact.

Discuss your approach to SEO, including keyword research, content creation, and performance tracking. Explain how you integrate SEO into overall marketing initiatives to drive organic growth.

Provide an example where you successfully built and maintained relationships with external partners, describing your communication strategies and the outcomes of these collaborations.

Explain the KPIs or metrics you typically use to evaluate marketing campaigns and how you analyze data to inform future strategies and optimize performance.

Share your leadership philosophy, including your approach to team motivation, collaboration, and professional development. Support your answer with an example of how you've led a team to success.

Discuss specific growth hacking strategies you’ve employed, detailing how you experimented with unconventional methods to drive user acquisition and engagement.

Talk about your sources for industry news, such as blogs, podcasts, and networking events. Discuss how staying informed influences your marketing strategies.

Articulate your interest in Syrup's mission, product and culture. Highlight how your background aligns with their goals and what unique value you can bring to their team.