Senior Manager, Social Program Manager - job 20 of 20

The Senior Manager, Social Program Manager at Visa is responsible for developing and executing best-in-class social media content. This role involves project planning and management, coordinating with internal and external teams, quality assurance to meet brand guidelines, risk management, and continuous process improvement. You'll play a crucial role in ensuring high-impact social campaigns are delivered on time and to the highest standards.

Candidates for the Senior Manager, Social Program Manager role at Visa should have a robust background in project management, along with deep knowledge of social media platforms. Experience with project management tools such as Asana or Wrike is beneficial. Strong communication and collaboration skills are essential, as this role requires effective coordination with various teams and stakeholders.

The work environment for the Senior Manager, Social Program Manager at Visa is hybrid, allowing flexibility between working from home and the office. The expectation for in-office days will be confirmed during the hiring process, providing a collaborative atmosphere where creativity and innovative social strategies can flourish.

The project management process for the Senior Manager, Social Program Manager at Visa involves meticulously developing project plans, schedules, and timelines. You'll oversee complex social media projects from start to finish, ensuring all tasks are executed within scope and quality standards are met. Continuous communication with stakeholders and regular updates are key components of this process.

As a Senior Manager, Social Program Manager at Visa, you will utilize various project management tools such as Wrike, Asana, Notion, or MS Project Manager. These tools aid in task assignment, workflow management, and ensuring teamwork throughout the project lifecycle, all of which are crucial for delivering high-impact social content.

When planning social media campaigns, start by defining clear goals and objectives aligned with the overall marketing strategy. Break down the project into manageable phases and create a detailed timeline. Use project management tools to assign tasks, set deadlines, and track progress.

In previous roles, I have organized regular check-ins with different teams, such as Strategy and Creative, to synchronize efforts. I developed shared documents to outline responsibilities and timelines, fostering transparency and collaboration. This ensured that everyone was on the same page from concept to delivery.

I encountered potential delays in a project due to resource availability. I quickly assessed the risk and developed a mitigation strategy that involved reallocating resources and adjusting timelines. By communicating openly with stakeholders, I was able to keep everyone informed and the project stayed on track.

I implement a thorough review process that involves multiple stakeholders. Before finalizing any content, I ensure it is aligned with brand guidelines and undergoes a quality check. I also provide training to teams on necessary guidelines to maintain high standards across all outputs.

I maintain a regular communication schedule with stakeholders, providing updates through meetings and email reports. I believe in transparent communication, so stakeholders are always aware of project statuses and any challenges that may arise.

I regularly analyze project outcomes to identify areas for improvement. I seek feedback from team members and stakeholders, and I am committed to refining our processes based on these insights. Continuous learning and adapting are key to enhancing efficiency.

I have extensive experience with platforms like Instagram, Facebook, and Twitter. I tailor content strategies to each platform's unique audience to maximize engagement and reach. For example, I often use visually striking content on Instagram while leveraging informative threads on Twitter.

In a fast-paced environment, I prioritize by assessing project deadlines, team capacities, and the impact of each task. I utilize project management tools to keep an organized view of priorities and make adjustments as necessary to ensure the most critical tasks are addressed first.

I managed a campaign focusing on community engagement, which integrated user-generated content initiatives. By collaborating with influencers and utilizing targeted advertising strategies, we achieved a 150% increase in engagement rates, showcasing the campaign's success.

I'm motivated by the challenge of crafting narratives that connect with audiences. The dynamic nature of social media allows for creativity and instant feedback, which I find exhilarating. Contributing to impactful campaigns at Visa pushes my passion for innovation and social engagement.