Director of Digital Content - job 2 of 2

To excel as the Director of Digital Content at WXIA WATL-TV, candidates should possess strong organizational, leadership, and communication skills. A solid background in journalism or communications, along with at least 7 years of digital news leadership experience, is essential. Familiarity with SEO best practices, data analysis, and audience engagement strategies will also be critical for success.

The primary responsibilities of the Director of Digital Content at WXIA WATL-TV include managing the digital content team, devising strategies to grow digital audiences, overseeing social media channels, and enhancing collaboration across platforms. The role also entails developing workflows for content distribution and mentoring the team to uphold high standards of journalism.

The Director of Digital Content at WXIA WATL-TV plays a vital role in audience growth by overseeing the creation of engaging local news content optimized for digital platforms. This includes implementing innovative strategies, analyzing data to inform decisions, and coaching the team on best practices for utilizing various digital tools and formats.

Candidates for the Director of Digital Content position at WXIA WATL-TV must hold a bachelor’s degree in journalism or communications or equivalent experience. They should also have at least 7 years of experience in digital news leadership, solid journalistic judgment, and a commitment to diversity and inclusion in the workplace.

The work culture for the Director of Digital Content at WXIA WATL-TV is collaborative and innovative. The role emphasizes continuous improvement, accountability, and mentoring. The station values a diverse environment and encourages creative problem solving while maintaining high ethical journalism standards.

In answering this question, highlight specific previous roles where you led a digital content team. Discuss the size of the team, the platforms you worked with, and the key achievements. Emphasize any strategies you implemented that resulted in audience growth or engagement.

To answer effectively, share your methods for prioritization, such as using project management tools or scheduling techniques. Provide an example where these tactics allowed you to meet a deadline without compromising content quality.

Discuss how you use analytics to assess audience preferences and performance metrics. Give concrete examples of how data influenced your editorial strategy or led to significant content adjustments in previous roles.

Provide innovative ideas on using emerging technologies or formats to engage the audience. Think about interactive content, video storytelling, or unique social media strategies that could enhance user engagement.

Share your experience managing social media accounts, indicating which platforms you are most familiar with. Explain any successful campaigns or audience engagement strategies you developed and the results achieved.

Focus on a specific challenge, detailing the context, actions taken, and the outcome. Emphasize your leadership skills, problem-solving abilities, and any lessons learned from the experience.

Explain your commitment to journalistic ethics, mentioning specific policies or guidelines you adhere to. Describe how you convey these standards to your team and ensure accountability.

Discuss targeted outreach campaigns, engaging content types, and partnerships that could enhance the streaming platform's visibility and appeal. Be specific about how you would track and measure success.

Share your strategies for continuous learning, such as following industry publications, attending conferences, or networking with other professionals. Highlight how this knowledge can benefit WXIA WATL-TV.

Provide a thoughtful analysis of current trends affecting digital news, such as misinformation or changes in audience behavior. Offer insight into how you would address these challenges at WXIA WATL-TV.