Integrated Account Based Marketing Manager

As an Integrated Account Based Marketing Manager at Teleperformance, you will lead and execute targeted multichannel marketing campaigns aimed at driving pipeline growth and revenue. Your primary responsibilities include developing personalized 1:1 campaigns, collaborating with Sales and Customer Success to align marketing strategies with business goals, and managing multi-channel campaign approaches. Additionally, you’ll leverage marketing tools like Salesforce and Demandbase to track engagement and optimize campaign performance.

To thrive as an Integrated Account Based Marketing Manager at Teleperformance, you should have at least 7 years of B2B marketing experience, including 3+ years in ABM roles. Familiarity with marketing tools such as Marketo, Demandbase, and Salesforce is crucial, along with a proven ability to deliver high-ROI campaigns in fast-paced environments. Strong project management, communication, and analytical skills will also be essential to successfully execute this role.

In the role of Integrated Account Based Marketing Manager at Teleperformance, you'll collaborate cross-functionally with Sales and Customer Success teams. This collaboration ensures that marketing priorities align with account goals and cohesive go-to-market strategies are developed. By working closely with these teams, you will help tailor campaigns that speak directly to the needs of our target accounts and drive more effective engagement.

As the Integrated Account Based Marketing Manager at Teleperformance, you will leverage a variety of marketing tools and platforms to execute your campaigns effectively. Notable tools include Salesforce for data management, Demandbase for account targeting, and Marketo for email and automation campaigns. Your ability to utilize these platforms will help optimize campaign performance and demonstrate the impact of your marketing efforts on pipeline growth.

The Integrated Account Based Marketing Manager position at Teleperformance is fully remote, allowing you to work from the comfort of your home while being part of a global team. Teleperformance fosters a positive and inclusive company culture, where employees are supported in their professional growth and well-being. With a strong emphasis on work-life balance and employee engagement programs, you will find a motivating environment that encourages collaboration and innovation.

In your response, highlight specific ABM strategies you've implemented, emphasizing any measurable outcomes you've achieved, such as increased engagement or pipeline growth. Discuss the various channels you used and how you leveraged data to tailor campaigns to specific accounts.

Discuss your project management skills and any tools you use to stay organized, like Salesforce or Marketo. Detail how you set priorities based on campaign goals and timelines, and share any methods you employ for tracking progress and adapting to changes.

Be specific about the tools you’ve used, like Demandbase, Salesforce, or Marketo. Explain how you utilized these platforms to enhance your ABM campaigns, manage data, or track engagement, and provide examples of successful outcomes you’ve achieved with these tools.

Outline the KPIs you believe are important for ABM success, such as engagement rates, pipeline growth, or revenue generated. Discuss any tracking mechanisms or reporting tools you use to evaluate performance, and share an instance where you adjusted your strategy based on data insights.

Select a specific campaign where you played a key role. Share details on the objectives, strategies implemented, and results achieved, focusing on what you learned from that experience and how you might apply those insights to future campaigns.

Describe your approach to ensuring that marketing and sales are on the same page. Include examples of how you have collaborated with sales teams to develop ABM practices or campaigns that directly support their objectives, fostering a more unified go-to-market strategy.

Talk about how you collect, analyze, and utilize data to inform your marketing decisions. Give examples of specific data points that influenced your approach or shaped campaign strategies, demonstrating your focus on data-driven marketing.

Focus on your content creation process, including how you gather insights from target accounts to tailor messaging and materials. Discuss any methods you use for testing content effectiveness and obtaining feedback to make adjustments as needed.

Share a specific challenge related to ABM strategy or execution. Explain the measures you took to address the challenge, emphasizing your problem-solving skills and ability to adapt in a dynamic marketing environment.

Discuss your methods for continuous learning, whether that’s through industry publications, webinars, or networking with other professionals. Share how remaining informed about trends has influenced your strategies and contributed to your success.