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Marketing Associate - job 1 of 2

Company Description

Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand. 

The Marketing Associate plays an integral role in the success of brand management projects. They efficiently and accurately lead the implementation of all new point-of-sale projects into market and manage the execution of campaign initiatives. They report to the Director, Marketing and work effectively across multiple departments, including sales, finance, operations, and our in-house agency teams (Creative, Insights, Media, and Public Relations).

We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Our office is located in Los Angeles, CA 90064.

Job Description

  • Manage the global annual pistachio industry report and event process (6-7 months) and interface with key business stakeholders (CFO, COO, VP).
  • Work with all cross-functional departments (PR, media, international, agency, etc.) on all marketing collateral provided to our external partners.
  • Lead the Brand’s in-store display program across US and Canada, by developing new creative with the creative agency, managing the execution with production vendors, and be responsible for managing the annual point-of-sale budget.
  • Responsible for synergizing the brand across the US and international markets by continuously sharing US marketing materials with the international teams (training, creative assets, sales presentations, financials) and reviewing and approving local campaigns/programs.
  • Responsible for the development and execution of all sales-team requested creative assets, prioritizing projects, and working cross-functionally with the Agency and sales teams to ensure on-time delivery of all projects.
  • Use various data sources, both qualitative and quantitative, including syndicated data, to derive valuable insights and make recommendations on ways to improve the business; participate in team brainstorms and ideation.
  • Lead execution of domestic tradeshows or trade-related events including creative design, set-up, logistics, and vendors; travel included.
  • Spearhead competitor analysis (advertising, products), derive insights and present findings and recommendations to senior leadership.
  • Lead the strategy and execution of consumer social engagement including social calendars, TikTok content strategy and refresh brand social presence on relevant platforms.
  • Manage brand guidelines and standard marketing collateral (ads, coupons, etc.) used by cross-functional teams (Sales, PR, Trade, etc.).

Qualifications

  • 1-3 years’ marketing experience.
  • Experience in food and beverage and Consumer Packaged Goods (CPG) preferred.
  • Bachelor’s degree in marketing or related field.
  • Analytical and creative problem-solving abilities, utilizing data to identify unique insights.
  • Organized, resourceful, and highly detail oriented.
  • Effective oral and written communication skills.
  • Cross-functional collaboration and relationship building skills.
  • Proficient in Excel, PowerPoint, Outlook.

Pay Range: $75,000 - $85,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

  • Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
    • 24/7 online physician consultations 
    • virtual mental health resources 
    • life coaching 
    • engaging employee community groups 
    • cash rewards for healthy habits and fitness reimbursements 
    • library of on-demand fitness videos 
  • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
  • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
  • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
  • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
  • Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
  • Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world’s leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. 

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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What You Should Know About Marketing Associate, The Wonderful Company

Welcome to Wonderful Pistachios! We’re seeking a talented Marketing Associate to join our vibrant team in Los Angeles, CA. In this role, you’ll become an essential player in executing our brand management projects. Your primary focus will be managing the global annual pistachio industry report and collaborating with stakeholders across various departments to ensure effective marketing initiatives. You’ll lead our in-store display program in the US and Canada, working closely with creative agencies and production vendors. Your ability to synergize our brand internationally will be vital as you share marketing materials and approve local campaigns. We’re looking for someone innovative, with a passion for marketing and a deep understanding of consumer insights. Ideal candidates will have 1-3 years of marketing experience, preferably in food and beverage or CPG, and a bachelor’s degree in marketing or a related field. Proficiency in tools like Excel and PowerPoint is essential. If you enjoy cross-functional collaboration and have a keen eye for detail, this position might just be your next career milestone. Join us, and let’s get crackin’!

Frequently Asked Questions (FAQs) for Marketing Associate Role at The Wonderful Company
What are the main responsibilities of a Marketing Associate at Wonderful Pistachios?

As a Marketing Associate at Wonderful Pistachios, your key responsibilities will include managing the global annual pistachio industry report, coordinating with various cross-functional teams like PR, media, and sales. You’ll lead the in-store display program across the US and Canada, ensuring all marketing collateral is aligned with the brand’s message. Additionally, you’ll be responsible for analyzing market data to generate insights that can help improve our marketing strategies.

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What qualifications do I need to apply for the Marketing Associate role at Wonderful Pistachios?

To apply for the Marketing Associate position at Wonderful Pistachios, candidates should possess 1-3 years of relevant marketing experience, ideally within the food and beverage or Consumer Packaged Goods (CPG) sectors. A bachelor’s degree in marketing or a related field is required, along with proficiency in Excel, PowerPoint, and Outlook. Strong organizational skills and effective communication abilities are also essential for this role.

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How does Wonderful Pistachios support career development for Marketing Associates?

Wonderful Pistachios is committed to nurturing talent through various career development opportunities. As a Marketing Associate, you will have access to learning and development resources, leadership training, and mentorship programs. The company values internal mobility, allowing you to explore different career paths within our diverse brand umbrella. This investment in your growth ensures you reach your professional goals.

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What is the work culture like at Wonderful Pistachios for a Marketing Associate?

The work culture at Wonderful Pistachios is dynamic and inclusive, offering a collaborative environment where creativity and input are valued. The Marketing Associate plays a crucial role in cross-departmental initiatives, making it essential to build relationships and work well with a diverse team. The company follows a hybrid work schedule, allowing for flexibility while maintaining strong in-office collaboration during the week.

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What is the salary range for the Marketing Associate position at Wonderful Pistachios?

The salary range for the Marketing Associate position at Wonderful Pistachios is between $75,000 - $85,000, depending on skills and experience. This position may also include a discretionary bonus, contributing to a competitive compensation package that reflects the value brought to the company.

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Common Interview Questions for Marketing Associate
Can you describe your experience in managing marketing projects?

In answering this question, share specific examples where you successfully managed marketing projects from inception to execution. Highlight your organizational skills, how you collaborated with cross-functional teams, and the outcomes of those projects, emphasizing any data-driven insights that improved results.

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How do you prioritize your tasks when working on multiple marketing initiatives?

During your response, explain your strategies for prioritization, such as using tools for task management, setting deadlines, and aligning your priorities with team goals. Being able to demonstrate your organizational skills will resonate well with the interviewers.

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What techniques do you use to analyze market data?

Detail the specific analytical tools and methodologies you utilize for market data analysis. Discuss your experience with qualitative and quantitative data sources and how you leverage findings to make strategic recommendations for marketing campaigns.

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Describe a time when you had to collaborate with a difficult team member.

This is an opportunity to showcase your interpersonal skills. Illustrate a situation where you faced challenges but managed to find common ground. Highlight how effective communication and mutual respect led to a successful outcome, emphasizing your problem-solving abilities.

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How do you stay updated with industry trends, especially in the food and beverage space?

Mention the resources you follow, such as industry publications, webinars, or networking events. Discuss how staying informed on trends influences your marketing strategies and helps in creating innovative campaigns.

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What role does creativity play in your marketing approach?

Share your thoughts on the balance between data-driven decision-making and creative strategies. Provide examples of how your creative concepts contributed to successful campaigns or initiatives in past roles, making sure to connect this to consumer engagement.

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Can you describe your experience with social media marketing?

Discuss your proficiency with various social media platforms, creating engaging content, and measuring performance metrics. Share specific campaigns you’ve worked on and the outcomes, connecting back to how these efforts align with brand goals at Wonderful Pistachios.

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What is your experience with managing budgets in marketing projects?

Explain your experience in managing project budgets, detailing how you track expenses, ensure compliance, and manage cost overruns. Providing examples of successful budget management that led to effective project execution can enhance your response.

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How would you approach conducting a competitor analysis for Wonderful Pistachios?

Articulate a systematic approach to competitor analysis, including research methodologies and metrics you would focus on. Discuss how you would derive actionable insights to inform marketing strategies at Wonderful Pistachios.

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What attracted you to the Marketing Associate position at Wonderful Pistachios?

In your answer, express your passion for the brand, the product, or the company's commitment to social responsibility. Highlight how your skills align with their mission and how you envision contributing to the team and brand growth.

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The Wonderful Company makes the world a better and healthier place through our uncompromising, iconic brands, our commitment to the development and well-being of our employees, and our unique philanthropic efforts in the communities we serve.

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Full-time, hybrid
DATE POSTED
March 28, 2025

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