Senior Sales Enablement Manager - Canada - job 1 of 2

As a Senior Sales Enablement Manager at Toast, you will focus on developing and delivering training and certification programs for Territory Account Executives in Canada. This involves creating content in partnership with the Sales Enablement team, conducting live and virtual training sessions, providing feedback, and ensuring that sales reps successfully adopt sales processes and tools. You'll also track training effectiveness and its correlation to sales outcomes, all while collaborating closely with senior sales leadership.

Candidates for the Senior Sales Enablement Manager position at Toast should have a minimum of 5 years of successful B2B sales experience, ideally in hospitality, along with at least 1 year in a sales training or enablement role. A strong understanding of sales metrics, exceptional communication skills, the ability to develop training content, and knowledge of sales processes like the Sandler Sales Methodology are also essential for success in this role.

The Senior Sales Enablement Manager at Toast plays a crucial role in enhancing sales team performance by providing targeted training and coaching. By developing engaging training content and delivering actionable feedback, this position helps sales reps adopt best practices and improve their skills. Regularly tracking training progress against sales results allows the manager to adjust programs, support team development, and drive overall sales success.

In the role of Senior Sales Enablement Manager at Toast, you'll be utilizing advanced training tools such as Workramp LMS for learning management, Chorus.ai for monitoring and coaching call performance, and Google Sites for content creation. These tools empower you to design effective training programs that keep the sales team motivated and aligned with business objectives.

At Toast, you can expect a collaborative and inclusive culture that celebrates diversity and empowers every employee to thrive. As a Senior Sales Enablement Manager, you'll be part of a team that values transparency, respect, and personal growth. Our commitment to employee wellness and professional development ensures that you'll have the resources and support you need to succeed not just in your role, but also in your career path.

In answering this question, focus on specific instances where you created and implemented sales training programs that led to measurable improvements in team performance. Discuss your process for assessing training needs, designing content, and delivering training, as well as any tools or methodologies you prefer.

Discuss the various metrics you use, such as sales performance before and after training, engagement levels during training sessions, and feedback from participants. Highlight your experience with analyzing data and making adjustments to training strategies based on results to continuously improve effectiveness.

Share your approach to incorporating different teaching methods, such as role-playing, interactive workshops, multimedia presentations, and real-world scenarios. Highlight the importance of understanding your audience and tailoring content to maintain their interest and facilitate better retention.

Illustrate your ability to empathize with sales reps' concerns and share examples of how you effectively communicated the benefits of change. Discuss how you involve sales reps in the development process and provide support to help them transition smoothly.

Provide examples of situations where you've actively coached sales teams to improve their performance. Discuss your coaching style, how you provide feedback, and your methods for identifying strengths and areas for improvement among team members.

Explain your approach to seeking and integrating feedback from sales leadership regarding training needs and content. This enhances your training programs to better align with company objectives and addresses real-world challenges faced by the sales team.

If you have experience with the Sandler Sales Methodology, discuss how you've utilized it in your previous roles. If not, express your willingness to learn and adapt, highlighting your adaptability and eagerness to quickly understand new methodologies that benefit the team.

Articulate your views on ensuring alignment between training content, sales strategy, and business goals. Discuss the importance of flexibility, ongoing support, and continuous improvement in developing a strong sales enablement framework.

Be prepared with a specific quantitative example, discussing the initial challenges faced by the team and how your training initiatives led to tangible improvements in sales metrics such as conversion rates or overall revenue.

Discuss your assessment methods for determining the best approach based on training content, audience, and desired outcomes. Emphasize the importance of leveraging technology to enhance learning while maintaining the personal touch when in-person training is more effective.