Account Executive - job 2 of 3

The Account Executive at Townsquare is responsible for strategizing, identifying, and closing new business opportunities in the Oneonta market. This role also includes building and maintaining relationships with clients, using data analytics to target potential clients, and upselling various marketing solutions to create successful campaigns. Strong communication and marketing acumen are essential in this role.

While a Bachelor’s Degree is preferred, it isn't required for the Account Executive position at Townsquare. Applicants should ideally have a proven track record of meeting sales goals, strong verbal and written communication skills, and preferably some sales or marketing experience, particularly in digital and multimedia advertising sectors.

To excel as an Account Executive at Townsquare, focus on honing your relationship-building skills, understanding your clients' needs, and being proactive in pursuing new business opportunities. A strong marketing acumen and the ability to provide excellent client service are crucial to developing successful campaigns that will help you to meet and exceed your sales goals.

As an Account Executive at Townsquare, you’ll be part of a casual, high-energy work environment that promotes growth and foster collaboration. The team encourages each other to strive for personal and professional development, making it a vibrant place to work and excel.

Townsquare offers a competitive compensation package with uncapped earning potential for Account Executives. Employees enjoy three weeks of paid time off, nine paid holidays, and comprehensive medical, dental, and vision insurance. The company also boasts a solid 401(K) retirement plan and a four-week sales training program to set you up for success.

As an Account Executive at Townsquare, you will be selling a variety of marketing solutions, including digital services like website design, SEO, SEM, programmatic and paid search/social advertising, as well as live event sponsorships. This diverse offering allows you to meet the unique needs of local and regional businesses effectively.

The pay range for the Account Executive position at Townsquare in Oneonta is between $26,000 to $30,000 USD. However, with the uncapped earning potential through commissions and bonuses, revenue on top of base salary can significantly increase overall earnings.

To effectively meet aggressive sales goals, it's essential to set clear targets and develop a strategic plan for achieving them. This could include leveraging existing relationships, using data analytics for prospecting, and continuously refining your sales techniques. Being goal-oriented and maintaining a strong work ethic will also keep you motivated and focused.

When discussing a successful marketing campaign, structure your answer to include the goal, your strategy, execution steps, and the results. Highlight your role in collaboration with team members and the techniques you used to evaluate its success, such as metrics or client feedback.

Effectively handle objections by first listening carefully to the client's concerns without interruption. Then, provide relevant information or examples that address their objections. Building trust and empathy in your communication can help to pivot the conversation positively.

Identifying new business opportunities in the local market can involve a combination of researching local businesses, networking within the community, and utilizing market data. Leveraging social media and industry events can also help you expand your outreach and build relationships.

Express your admiration for Townsquare's community focus and innovative marketing solutions. Highlight how their values align with your career goals and passion for helping businesses succeed. Discuss how you can contribute to their mission with your skills and drive.

Collaboration with internal teams is crucial for developing effective marketing solutions. Emphasize your communication skills and your approach to fostering strong relationships with team members. Share how you would regularly share insights, feedback, and ideas to align on client strategies together.

Research plays a vital role in my sales approach as it allows me to understand the client's industry, competition, and specific business needs. By conducting thorough research, I can tailor my pitches and marketing solutions effectively, ultimately leading to successful client campaigns.

In responding to this question, outline the situation, your approach in identifying upselling opportunities, the actions you took, and the outcome achieved. Highlight your ability to connect the client’s needs with the added value of the product, ensuring it was a win-win for both.

Mention relevant sales management tools, CRM systems, and analytics applications that you would use to track sales progress. Explain the importance of setting benchmarks for your sales activities, recording interactions, and analyzing progress to adapt your strategies.

Prioritizing tasks as an Account Executive can be achieved through effective time management strategies. Discuss using a combination of urgency and importance to prioritize client follow-ups, prospecting, and collaborating with internal teams, ensuring you stay organized and productive throughout your workday.