Account Executive - job 1 of 2

The Account Executive position at Townsquare Media involves identifying and connecting with potential clients in the Buffalo market, utilizing data and analytics to close new sales opportunities. You will leverage our diverse marketing solutions while building effective client strategies to ensure their success.

While a Bachelor's Degree is preferred, the Account Executive position at Townsquare Media primarily seeks candidates with strong sales skills and a goal-oriented mindset. Experience in sales or digital advertising is beneficial but not mandatory, making this role accessible for driven individuals eager to grow.

Townsquare Media provides a competitive compensation package for Account Executives, including a base salary, uncapped commission potential, comprehensive health insurance, 401(K) plans, and ample paid time off. Additionally, you'll experience a dynamic work environment that encourages personal growth.

Townsquare Media is committed to the professional development of Account Executives through a structured four-week sales training program, ongoing support from internal teams, and an encouraging environment that fosters continuous learning and career advancement.

The work culture at Townsquare Media is casual yet energetic, emphasizing teamwork and collaboration. As an Account Executive, you will be surrounded by a driven community that pushes each other to succeed while having fun in the process!

As an Account Executive in Buffalo, there are numerous opportunities to connect with local businesses across a variety of industries. You'll have the chance to pitch Townsquare's comprehensive marketing solutions, from digital to broadcast, making a significant impact in the local marketplace.

Account Executives at Townsquare Media will work with small to medium-sized businesses in the Buffalo area, offering tailored marketing solutions that fit their unique goals, whether it’s enhancing their online presence or engaging audiences through community-focused initiatives.

When answering this question, focus on your personal sales strategies. Highlight your ability to connect with potential clients, understand their needs, and tailor solutions accordingly. Demonstrating a methodical yet flexible approach will resonate well for the Account Executive role.

A solid answer will showcase your relationship-building ability. Discuss strategies like regular check-ins, understanding clients’ business goals, and providing value through data insights or marketing tips, which are crucial for success as an Account Executive.

Emphasize the importance of data in identifying potential clients and crafting effective marketing strategies. Discuss how you utilize analytics to track performance and optimize campaigns, aligning perfectly with the role at Townsquare Media.

Highlight your understanding of local market dynamics. Discuss how effective marketing solutions must be tailored to fit the specific needs of local businesses, combining innovative digital strategies with traditional media for comprehensive outreach.

Discuss your approach to objections as a chance to understand the client’s concerns better. Highlight your listening skills and how you adapt your pitch or provide additional information to alleviate doubts, which is vital for an Account Executive.

Share a specific example where you identified an upsell opportunity through your relationship with a client. Highlight how you communicated the added value and successfully closed the deal, aligning with the expectations for the Account Executive role.

A successful response will define success both in terms of sales quotas and client satisfaction. Share how you balance achieving targets while ensuring clients are happy with the solutions provided, reflecting the goals of Townsquare Media.

Discuss your familiarity with CRM platforms and sales analytics tools, explaining how they help you stay organized and monitor relationships with clients effectively. This ties into the tech-savvy aspect that is beneficial for an Account Executive.

Outline various methods, such as leveraging local business directories, networking in the community, and utilizing social media platforms to find potential clients. This illustrates initiative and familiarity with the local business landscape expected from an Account Executive.

Share insights on emerging trends in digital marketing, such as increased emphasis on data-driven strategies and personalization. Discuss how this evolution impacts your sales approach, demonstrating forward-thinking qualities that align well with the Account Executive position.