Dove PR Lead, North America

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

At Dove, we are on mission to make a positive experience of beauty universally accessible to everyone and have been doing so for two decades through campaigns and initiatives that have worked to challenge narrow beauty ideals so women and girls can see more of themselves in media and culture.

Dove is the largest Personal Care brand in Unilever with year over year growth – grounded in purpose, with a clear strategic vision, a strong innovation funnel and a unique POV on beauty. Alongside Dove’s position within the Unilever portfolio, the brand is loved by millions of people worldwide for both its products and its commitment to Real Beauty.

Job Purpose

As the One Dove Public Relations Lead for North America, you will work collaboratively to manage earned communications, including activation strategy and execution across product innovation, ambassadors/talent, and storytelling for the brand. This role supports and reports to the Head of PR & Influence for North America.

What Will Your Main Responsibilities Be

• Support in development & execution of PR plans across the total Dove brand that land in culture and generate earned media coverage in the US & Canada.
• Serve as a guardian of the brand so that communications are consistent in the look, tone and feel of Dove, adhering to overall brand standards.
• Strengthen existing and cultivate new relationships with beauty, news, culture, trade, e-comm and broadcast outlets.  
• Manage agency partner relationships to deliver plans, ensuring alignment, consistency, efficiency, effectiveness, and ROI for all earned activities.
• Develop and manage PR calendars to deliver a clear and effective holistic annual media strategy for total Dove.
• Oversee development and review of all press materials including key message documents, media strategies, Q&As and press releases.
• Generate innovative ideas and identify agile opportunities that can add value to campaigns while challenging agency partners on existing strategies and executions 
• Management of crisis communications as necessary 
• Community Management and Customer Care teams; approving critical messages and communication that is effective by audience  
• Drive quick turn agility campaigns throughout the year

What You’ll Need To Succeed

Who You Are

• Beauty & culture obsessed
• A strategic thinker
• A crafter & storyteller
• Solutions oriented
• Constantly curious
• Fueled by purpose
• Committed to excellence

Internal Collaboration:

• Work closely with One Dove head of PR & Influencer for North America and wider One Dove team to ensure connectivity across categories
• Constant collaboration with cross-functional Dove stakeholders (including but not limited to Global, Corp Comms, Customer Care, R&D, Retail, and Senior Leadership Teams)

• Drive connectivity between PR and Influencer team workstreams where relevant

Analytics and Oversight

• Reporting on program performance data & analytics to measure ROI on a regular basis; includes working with agency partners and platforms such as Cision, MuckRack & SignalAI
• Review and aggregate results and key learnings across programs to optimize future plans
• Management of One Dove PR budget  
• Management of One Dove PR calendar
• Support in KPI setting and manage delivery
• Keep informed on competitor activity and think creatively about how our plans can help us to stand out from the crowd 

Experiences & Qualifications

• Minimum 5-7 years of experience in public relations at an agency or as in an in-house PR lead; agency experience a plus
• Strong relationships with beauty media required
• Proven results in driving earned coverage for both product innovations; experience working on purpose campaigns a plus  
• Experience developing and managing earned media strategies designed to increase brand awareness, conversion, and overall talkability in culture  
• Broadcast contacts a plus
• Experience with issues management is a plus
• Experience with paid and earned influencer marketing a plus
• Experience managing PR agencies a plus
• Experience managing celebrity talent, brand ambassadors and brand partnerships
• Ability to tell actionable stories with data and social listening
• Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a fast-paced environment
• A passion for purpose to help Dove craft and deploy activations, stunts and content that will capture media and consumer attention while drive engagement

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

------------------------------------

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.