Director, Media - job 1 of 10

The Director, Media at Visa Inc. has a diverse range of responsibilities that include developing results-based media plans, leading those plans through execution, managing media budgets, and supporting marketing leadership in sponsorship evaluation. You'll work with cross-functional teams to align media strategies with overarching marketing KPIs and engage in active agency management to optimize campaign performance.

To qualify for the Director, Media position at Visa Inc., candidates should possess strong leadership skills and extensive experience in media strategy, particularly in digital media. A focus on data-driven decision-making is essential, alongside a proven ability to manage cross-functional relationships, budgets, and agency collaborations, making prior experience in a similar role highly beneficial.

Marketing technology is vital to the Director, Media's role at Visa Inc. This position collaborates with the Marketing Technology Team and analytics partners to enhance media efficiencies, develop sophisticated measurement approaches, and leverage data for superior campaign performance and attribution. Understanding and utilizing marketing technology tools is key to succeeding in this position.

The Director, Media at Visa Inc. will develop multi-channel media plans that focus on data-led and signal-based digital media. You will coordinate with various stakeholders on key initiatives, crafting media strategies tailored to enhance brand awareness, support products, and achieve business objectives across multiple platforms.

The hybrid work model for the Director, Media role at Visa Inc. means that you will have the flexibility of working both in the office and remotely. Your specific in-office days will be determined in collaboration with your hiring manager, allowing for a balance between teamwork and flexible working arrangements.

When answering this question, outline specific examples of media strategies you have developed, emphasizing your process of aligning them with business goals and marketing KPIs. Highlight your analytical approach and how data informed your decisions.

To answer this, discuss the key performance indicators (KPIs) you focus on, such as reach, engagement, and return on investment (ROI). Provide examples of metrics you've used and how you've adapted strategies based on performance analytics.

Explain the strategies you employ for budget management, which might include tracking spending against goals, analyzing spend efficiency, and reallocating funds as necessary. Mention tools or software you’re familiar with that assist in budget optimization.

When discussing collaboration, provide examples of how you’ve successfully worked with teams such as analytics, finance, and creative. Emphasize communication methods and tools that facilitate effective collaboration.

Share a specific instance where you negotiated media buys, focusing on how you achieved favorable terms and contributed to effective media strategy implementation. Discuss the preparation and research you conducted beforehand to support your negotiation.

Discuss the technological tools you utilize in media planning and execution, such as data analytics platforms and media buying software. Explain how they influence your decisions and enhance the effectiveness of your campaigns.

Mention the resources you use to keep yourself informed about industry trends, such as news articles, webinars, professional networks, and associations. Discuss how you apply this knowledge to keep media strategies innovative.

Share a specific challenge you faced within a media campaign and explain the steps you took to resolve it. Focus on problem-solving skills and the impact of your actions on the campaign's success.

Explain your approach to managing agency relationships, including setting clear expectations, providing constructive feedback, and ensuring alignment on objectives. Highlight the importance of regular communication in fostering productive partnerships.

In your answer, express your excitement about Visa Inc.’s innovative approach to marketing and media. Connect your personal values and career aspirations with the company's mission and how you envision contributing to their success in a leadership role.