Engagement Marketing Executive

As an Engagement Marketing Executive, you will lead the development and execution of multi-channel marketing campaigns aimed at generating interest and leads. This includes creating compelling content that resonates with our audience across various platforms, maintaining a bold social media presence, and building strong partnerships for co-marketing opportunities, all while collaborating with different teams to achieve measurable results.

We are looking for candidates who have a strong background in B2B marketing along with solid experience in campaign planning and digital platforms such as HubSpot, Canva, and LinkedIn. A sharp eye for storytelling and content creation is essential, as is a proactive attitude and a collaborative approach to working with teams and partners.

Our company culture is supportive and values-led, meaning your work truly matters here. We foster an environment that encourages creativity, autonomy, and personal growth. You’ll find friendly colleagues who are always willing to lend a hand and an atmosphere where innovative ideas are welcomed.

As an Engagement Marketing Executive, you can expect a range of benefits including flexible hybrid working, 25 days holiday plus bank holidays, access to employee wellbeing and rewards platforms, a company pension scheme, and ongoing opportunities for learning and development to help you grow in your role.

This role is crucial in amplifying our brand and engaging key stakeholders, which directly contributes to our success in the SaaS sector, particularly in supporting the care industry. Your work in executing impactful marketing campaigns and building meaningful partnerships will help drive the growth of our business and make a positive difference in the market.

When answering this question, focus on a campaign that showcases your strategic thinking and creativity. Describe the objectives, the channels you utilized, the content you developed, and the measurable results achieved. Make sure to highlight your role in the collaboration process.

Discuss your understanding of audience segmentation and how you tailor content to suit each platform’s unique characteristics. Mention any tools you use for content planning and how you measure engagement and performance to adjust strategies effectively.

Share your strategies for planning, scheduling, and analyzing social media content. Make sure to include how you engage with followers, respond to comments, and maintain brand consistency across platforms.

Speak about your experience in identifying potential partners, establishing mutually beneficial goals, and managing the relationships to ensure successful collaborations. Highlight any specific examples and results from these partnerships.

Illustrate your ability to listen to feedback constructively and how you used it to refine your marketing strategy. Discuss the impact of this change and any metrics that demonstrate the effectiveness of the new approach.

Identify tools you’re familiar with—such as HubSpot, Google Analytics, or any project management software. Emphasize your ability to utilize these tools to track performance and optimize future campaigns based on data insights.

Discuss your strategies for fostering communication and collaboration between marketing and sales. This could include regular meetings, shared goals, and comprehensive lead-nurturing strategies. Provide examples of how this alignment has led to more successful outcomes.

Highlight specific examples of B2B marketing campaigns you have executed, including the challenges faced and the strategies employed. Discuss how your understanding of the target audience informed your approach and the overall results achieved.

Explain the key performance indicators (KPIs) you track, such as conversion rates, engagement rates, and return on investment (ROI). Discuss how you use this data to assess effectiveness and how it drives decisions for future campaigns.

Speak about the resources you utilize to stay informed, such as industry blogs, webinars, online courses, or networking events. Emphasize your commitment to continuous learning and how it benefits your role as an Engagement Marketing Executive.