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Director, Global PR, Talent, & Partnerships

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.Job Title:Director of Global PR, Talent & PartnershipsThe experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Reports to:Sr. Director of Global Brand CommunicationsLocation:LA or NYCThe RoleUGG is seeking a dynamic and visionary Global Director of PR to lead the brand’s global communications efforts. This role will be responsible for driving brand heat, crafting compelling storytelling, and building high-impact partnerships that elevate UGG’s presence across global markets. As a key leader within the brand, you will spearhead strategic PR initiatives, manage global talent relationships, and lead partnership and collaboration efforts that resonate with our target consumer.This role is critical for driving brand heat and developing and executing PR strategies that elevate UGG’s brand visibility, cultural relevance, and storytelling across fashion, lifestyle, and footwear industries. The ideal candidate will also spearhead efforts to integrate UGG into key cultural moments and industries, positioning the brand at the intersection of fashion, sports, music, and the arts.The Director of PR will identify and cultivate product, purpose and cultural partnerships that embed UGG into pop culture, manage PR agencies globally and regionally, and drive media relations strategies that advance the UGG brand image. This role will also lead global asset creation and coordinate with regional teams to maintain consistency while tailoring strategies for local markets.Your ImpactThe primary functions of this role include but are not limited to:Develop and implement global PR strategies to amplify UGG’s brand visibility, securing impactful media coverage across fashion, lifestyle, and entertainment outlets.Identify and develop strategic product and entertainment partnerships, placing UGG at the heart of cultural moments within fashion, sports, music, and the arts.Develop and execute editorial strategies that showcase UGG’s brand storytelling across fashion, sports, music, and the arts, enhancing the brand's cultural relevance.Oversee global talent partnerships, identifying and cultivating relationships with VIPs, influencers, and brand ambassadors.Who You AreStrong media relationships across fashion, sports, music, and arts industries, with a deep understanding of the global media landscape.Excellent leadership, communication, and cross-functional collaboration skills.Passion for storytelling, culture, and advancing brand relevance through innovative PR strategies.We’d love to hear from people withBachelor’s degree in PR, Communications, Marketing, or a related field.10+ years of experience in public relations, media relations, and partnerships within fashion, entertainment, or related industries.Proven track record of managing PR agencies and developing successful global PR campaigns.Strong media relationships across fashion, sports, music, and arts industries, with a deep understanding of the global media landscape.Excellent leadership, communication, and cross-functional collaboration skills.Passion for storytelling, culture, and advancing brand relevance through innovative PR strategies.What We'll Give YouCompetitive Pay and Bonuses -We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.Financial Planning and Wellbeing -No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time Away from Work -Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, Discounts and Perks -Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development -Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.Health and Wellness -There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.$190,000 - $205,000The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location (or specific non-CA remote location). Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.#LI-IA1#J-18808-Ljbffr

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What You Should Know About Director, Global PR, Talent, & Partnerships, Deckers Brands

At Deckers Brands, we believe that Together, Every Step is a promise kept. As the Global Director of PR, Talent, & Partnerships, you will join our innovative team in Fontana, CA, to ensure that every employee can bring their authentic self to work. In this dynamic role at UGG, you will lead our global communications, driving brand heat through storytelling and impactful partnerships. Your playground will be the intersection of fashion, sports, music, and the arts, where you will create and execute PR strategies that boost UGG’s visibility and relevance on a global scale. You’ll tailor your approach to different markets, ensuring our message resonates far and wide. With your extensive media relationships and passion for innovative communications, you will be pivotal in integrating UGG into key cultural moments. Your responsibilities will range from managing PR agencies to overseeing talent partnerships with VIPs and influencers. If you have a knack for compelling storytelling and a proven track record in public relations, we can’t wait to see how you will elevate our brand together. Join us at Deckers Brands and let’s create an amazing place to work while making a positive impact in communities around us!

Frequently Asked Questions (FAQs) for Director, Global PR, Talent, & Partnerships Role at Deckers Brands
What responsibilities does the Director of Global PR, Talent, & Partnerships have at Deckers Brands?

As the Director of Global PR, Talent, & Partnerships at Deckers Brands, you will spearhead strategic PR initiatives, craft compelling storytelling, and build relationships that elevate UGG’s presence in global markets. Your main responsibilities include developing and executing global PR strategies, managing global talent partnerships, and securing impactful media coverage across various industries to enhance brand visibility.

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What qualifications are required for the Director, Global PR, Talent, & Partnerships position at UGG?

Candidates for the Director, Global PR, Talent, & Partnerships role at UGG should possess a Bachelor's degree in PR, Communications, Marketing, or a related field, along with 10+ years of experience in public relations, media relations, and partnerships within fashion or entertainment. Strong leadership skills, excellent communication, and a passion for storytelling are essential for success in this position.

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How does the Director of Global PR, Talent, & Partnerships impact UGG's brand visibility?

The Director of Global PR, Talent, & Partnerships significantly impacts UGG's brand visibility by developing and implementing effective PR strategies, cultivating partnerships that align with cultural moments, and overseeing media relations that resonate with target consumers. By ensuring UGG stands out in the fashion, sports, and arts industries, this role is vital in enhancing the brand's cultural relevance.

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What should candidates expect during the interview process for the UGG Director of PR position?

During the interview process for the Director of Global PR, Talent, & Partnerships at UGG, candidates can expect to discuss their previous experiences in leading PR campaigns, managing talent relationships, and executing effective media strategies. Interviewers will want to understand your approach to storytelling and partnership development, as well as how you plan to elevate UGG's brand presence.

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What kind of support and benefits does Deckers Brands offer its employees in the Director of PR role?

Deckers Brands offers competitive pay, growth and development opportunities, comprehensive health and wellness programs, and various employee perks. As a vital member of the team, you'll receive support for your professional growth along with benefits like time away from work for personal commitments and generous discounts.

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Common Interview Questions for Director, Global PR, Talent, & Partnerships
Can you describe a time when you successfully managed a PR campaign?

When answering this question, elaborate on your role in the campaign, the strategies you implemented, and how your actions resulted in increased brand visibility and media engagement. Highlight specific metrics if possible.

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How would you approach building relationships with influencers for UGG?

Discuss your strategy for identifying influencers who resonate with UGG’s brand values and target audience. Emphasize the importance of authenticity and how you would create mutually beneficial partnerships.

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What do you consider to be the most important element of a successful PR strategy?

Explain that a successful PR strategy must be built on clear objectives, understanding of the target audience, and strong storytelling. The ability to adapt messages for different markets is also crucial.

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How do you stay updated with trends in the fashion and entertainment industries?

Highlight your methods for staying informed, such as following industry publications, attending events, networking with professionals, and utilizing social media platforms to gauge trends and consumer reactions.

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Describe how you would measure the success of a PR campaign.

Discuss various metrics that can be used, such as media coverage volume, audience engagement, changes in brand perception, and sales growth. Emphasize the importance of setting KPIs at the campaign's outset.

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What role does storytelling play in your approach to PR?

Explain that storytelling is essential to humanize the brand and evoke emotional responses. Discuss how you would craft narratives that connect UGG to cultural moments and resonate with diverse audiences.

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How would you handle a PR crisis for UGG?

Outline a strategic approach to managing crises, including prompt communication, assessment of the situation, transparent messaging, and proactive measures to minimize reputational damage.

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What experience do you have working with PR agencies?

Detail your experience in managing PR agencies effectively, including how you ensure alignment with brand goals, foster strong communication, and evaluate agency performance.

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What innovative PR strategies have you implemented in the past?

Share specific examples of creative PR initiatives you have led and the results they achieved. Highlight any unique partnerships you cultivated or storytelling methods you used.

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Why do you want to work for Deckers Brands and UGG?

Express your admiration for Deckers Brands and UGG’s commitment to authenticity, culture, and community impact. Mention how your personal and professional values align with the brand’s mission.

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Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes U...

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Full-time, on-site
DATE POSTED
March 21, 2025

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