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Vice President, Earned Media Strategist

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Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman has helped evolve, promote and protect some of the world’s most iconic and celebrated brands, and we are looking for a Vice President, Earned Media Strategist to join our team! This is an opportunity for a team player who has experience leading media relations campaigns, is driven by the promise of delivering powerful stories, and has an audience-centric mindset. As part of our dynamic team, you’ll contribute to the success of several major accounts across a variety of sectors.

Responsibilities:

Formulate media strategies that will not only help clients find the right reporter for their story at the right time, but strategies that are newsworthy from the onset and can help advance clients’ businesses
Support product launches, executive visibility programs, issues-related media events, desk-side briefings, etc.
Serve as external clients’ lead media contact, address client issues thoughtfully and effectively, act as day-to-day contact when appropriate
Provide sound, level-appropriate media counsel with internal client contacts
Draft complex client correspondence and strategies/program recommendations   
Retain high-level media contacts among a variety of reporters, editors, producers, and bloggers
Financial management, including negotiating contracts, supervising and forecasting account budgets, and managing invoicing and billing
Delegate work effectively while overseeing a large volume of short-term and longer-term/complex assignments on your accounts
Talent development for colleagues whom you manage directly or indirectly; mentor, motivate, coach, consistently provide feedback, hold them accountable and conduct their performance reviews
Drive business development, including new business, organic growth with existing clients, prospecting, and developing new service offerings that expand the solutions we bring to clients

Basic Qualifications:

Minimum of 8 years of professional experience in earned media and media relations
Bachelors Degree in a related field or equivalent work experience

Preferred Qualifications:

Previous experience in a communications agency
Ability to travel as needed and flexibility to work on-site, embedded with clients as needed. Should be able to work on-site with client in Chicago on Thanksgiving Day.
Have an exceptional understanding of the consumer, lifestyle and preferably food/bev media landscape and the top stories in the news
Have established relationships with reporters across a variety of verticals and media outlets
Have successful track record of securing impactful media from top-tier outlets within print, online, broadcast and other formats such as podcasts, video, and social content  
Ability to create integrated earned media strategies that will resonate across platforms and diverse media channels
Strong client counsel skills with proven ability to help influence and educate clients up to the Executive level on the role earned media plays within their communications and marketing efforts
Have experience functioning as a daily client contact
Master of AP style and grammar, spelling and punctuation
Proven ability to manage large projects (including budgets) and small teams simultaneously
Are an empathetic people manager, with the confidence, professionalism and entrepreneurial spirit necessary to manage a team

$95,000 - $155,000 a year

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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

Average salary estimate

$125000 / YEARLY (est.)

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$95000K

$155000K

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What You Should Know About Vice President, Earned Media Strategist, Daniel J Edelman Holdings

Edelman is on the lookout for a passionate and experienced Vice President, Earned Media Strategist to join our innovative team! At Edelman, we believe in the power of communication as a catalyst for action and trust, where our core values of boldness, empathy, and curiosity shape our culture. In this vital role, you will be at the forefront of shaping impactful media strategies for our diverse array of major accounts across varying sectors. Your experience in leading media relations campaigns will help you find the right reporters for compelling stories that not only resonate but advance client objectives. You’ll be responsible for supporting executive visibility programs, coordinating product launches, and driving various media-related initiatives. As a key external media contact for clients, your skills in client counsel and effective communication will play a critical role in addressing client needs. You’ll manage complex projects, negotiate contracts, and oversee account budgets while mentoring and developing your team. Your expertise in earned media will be leveraged to craft integrated strategies that engage various platforms, demonstrating your knowledge of the consumer and media landscapes. If you possess strong leadership skills, a wide network of media contacts, and a track record of successful media placements, this could be the perfect opportunity for you at Edelman, where we prioritize a workplace that is equitable, inclusive, and respectful of all voices. Join us as we continue to evolve and protect some of the world’s most iconic brands, supporting an inspiring environment that fosters collaboration and belonging.

Frequently Asked Questions (FAQs) for Vice President, Earned Media Strategist Role at Daniel J Edelman Holdings

What are the primary responsibilities of the Vice President, Earned Media Strategist at Edelman?

As the Vice President, Earned Media Strategist at Edelman, your primary responsibilities include formulating impactful media strategies, leading media relations campaigns, managing high-level media contacts, guiding clients through various media events, and mentoring your team. You'll need to ensure that the strategies you create are newsworthy and align with the clients' business objectives, while also being the go-to contact for clients and providing sound media counsel.