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Manager, Merchant Business Development - job 3 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$95000 / YEARLY (est.)

min

max

$80000K

$110000K

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What You Should Know About Manager, Merchant Business Development, Visa

Join Visa's dynamic U.S. Client Marketing team as a Manager in Merchant Business Development based in Foster City! This is an exhilarating opportunity to make a real impact as we focus on fostering new relationships and enhancing existing partnerships with our merchant and cobrand clients. In this pivotal role, you will leverage Visa's marketing expertise to devise and implement innovative strategies that tackle our clients' unique business challenges. Your mission will involve the development of tailored marketing solutions that not only drive revenue but also deliver unforgettable client experiences. As a key player in this fast-paced environment, you will collaborate with cross-functional teams including Sales, Product, Legal, and Analytics to create top-notch marketing plans aligned with both Visa's goals and our clients' objectives. Your ability to support marketing initiatives ranging from lifecycle marketing to event sponsorship will be crucial. You will take ownership of marketing projects from strategy to execution, employing a data-driven approach to optimize our offerings while analyzing customer insights. A critical aspect of your role will also include budgeting and finance management for marketing campaigns, ensuring every project is executed within parameters. If you're a creative thinker with a track record of problem-solving and you thrive in a collaborative atmosphere, this Manager position at Visa is the ideal next step in your career. Get ready to take the lead on exciting projects like NFL and Olympics promotions while being part of a team dedicated to driving Visa's success alongside that of our clients.

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the primary responsibilities of a Manager, Merchant Business Development at Visa?

As a Manager in Merchant Business Development at Visa, your primary responsibilities include planning and executing marketing strategies tailored for our merchant and cobrand clients, supporting the development of client partnerships, and delivering innovative marketing solutions. You will collaborate closely with cross-functional teams, utilize Visa's marketing platforms, and leverage data-driven insights to create impactful campaigns that drive business growth.