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Marketing Analyst - job 1 of 5

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As part of our dynamic US Client Marketing team, the Business Analyst will lead the financial operations for US Marketing Services. Marketing Services, a growing sector within our company, delivers exceptional value to our clients through a range of services, from marketing advisory to campaign execution, achieved through our close partnerships with Visa Consulting & Analytics (VCA) and sales teams.

Within our US Marketing Services Business Planning and Operations (BPO) team, our focus is on supporting our Client Marketing teams by sharing best practices, developing training and communication materials, and advancing key strategies to drive business growth, along with ensuring efficient operating processes. This unique role requires problem-solving expertise, excellent communication skills, and executive presence. A strong desire to drive improvement in how marketing propels our business forward is essential. If you're analytical, creative, detail-oriented, collaborative, and comfortable in a fast-paced environment, we'd love to talk to you.

Essential Functions

  • Support pipeline operations for tracking key projects and anticipated impacts on business (revenue and expense), in partnership with Client Marketing team members and internal finance and accounting stakeholders.
  • Serve as the team’s regional support lead for Visa Project Central (Pipeline Management Tool), conducting training on newly released enhancements and troubleshooting any related issues with Client Marketers and Global Marketing Services team.
  • Support workstreams related to annual planning, including overseeing timelines, managing inputs from team, identifying areas for efficiencies/savings, and developing businesses cases for additional headcount and spend.
  • Develop and track annual financial goals for NA Marketing Services, partnering with key stakeholders to set the right targets and reconciling goals with business and global functions.
  • Collaborate with internal legal stakeholders to identify their requirements and potential challenges in the current contract review process, develop and implement streamlined processes and tools, and provide necessary training and support to Client Marketers.
  • Stay updated on legal best practices and ensure continuous communication on improvements and efficiencies in legal contract review and development.
  • Identify additional analytics needs/opportunities to support the growth of Marketing Services, including evaluation of project results, and the development of new processes for improvements.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications
• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications
• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Experience in Marketing, Finance, Consulting, or Research is preferred.
• Superior analytic and problem-solving skills, with attention to detail and the ability to structure and analyze financial models.
• Strong process orientation, ability to create processes from scratch and to identify and drive continuous improvements.
• Strong financial acumen and the ability to partner with all divisions of Finance.
• Proficiency in Excel, Word, and PowerPoint, comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive presentations.
• Strong written and verbal communication skills, comfortable presenting to senior leaders.
• Proven ability to build relationships and earn the trust and rapport of partners at multiple levels.
• Ability to thrive in high-pressure situations and a fast-paced, matrixed environment.
• Comfortable managing multiple projects and quick to adapt to shifting priorities.
• Team-oriented, collaborative, driven, resourceful, innovative, curious, positive, and proactive – always looking for ways to do things better.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $105,800 to $135,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$120400 / YEARLY (est.)
min
max
$105800K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, Visa

Are you ready to take your career to the next level? At Visa, we’re not just about payments; we're about creating lasting connections with our clients and empowering them through innovative solutions. As a Marketing Analyst based in Foster City, CA, you'll be at the heart of our US Client Marketing team, driving financial operations and supporting our Marketing Services. You'll be hands-on in developing strategies, tracking key projects, and collaborating closely with different teams to ensure our marketing initiatives lead to impactful outcomes. Your problem-solving skills and analytical mindset will play a crucial role in helping us achieve business growth. You'll be responsible for training and supporting team members on our Pipeline Management Tool, and your creative input will help shape efficient processes alongside our legal stakeholders. If you're detail-oriented, enjoy working in a dynamic environment, and have a knack for analyzing data, this is the perfect opportunity for you! Join us and help Visa continue to lead the industry by uplifting everyone, everywhere, and making payments simple, secure, and reliable for all.

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Visa
What are the main responsibilities of a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, your primary responsibilities will include supporting pipeline operations, serving as a regional support lead for Visa Project Central, overseeing annual planning workstreams, managing financial goals, and ensuring compliance in contract reviews. You'll collaborate with various stakeholders to drive business growth and improve process efficiency.

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What qualifications are required to become a Marketing Analyst at Visa?

To become a Marketing Analyst at Visa, you typically need at least 2 years of work experience along with a Bachelor’s Degree or an Advanced Degree. Preferred qualifications include over 3 years of experience in Marketing, Finance, Consulting, or Research, strong analytical skills, and proficiency in tools like Excel, Word, and PowerPoint.

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What skills do I need to be successful as a Marketing Analyst at Visa?

Success as a Marketing Analyst at Visa requires superior analytical and problem-solving skills, attention to detail, and strong communication abilities. Additionally, you should have a solid financial acumen, the ability to build relationships across divisions, and a collaborative, proactive mindset.

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How does the Marketing Analyst contribute to Visa's business growth?

The Marketing Analyst contributes to Visa's business growth by tracking key marketing projects' impacts, identifying efficiencies, developing financial goals, and providing valuable insights through data analysis. Your role is essential in creating and implementing strategies that enhance Visa's marketing services.

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What is the work environment like for a Marketing Analyst at Visa?

The work environment for a Marketing Analyst at Visa is dynamic and fast-paced. This hybrid role requires you to adapt quickly to shifting priorities while collaborating with multiple teams. You will have the opportunity to work both remotely and in the office, allowing for flexible work arrangements.

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Common Interview Questions for Marketing Analyst
Can you explain your experience in analyzing marketing data?

When discussing your experience in analyzing marketing data, highlight specific tools you've used, such as Excel or data analytics software. Describe a project where your analysis led to improved marketing outcomes, emphasizing your role in interpreting results and providing actionable insights.

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How do you handle tight deadlines while managing multiple projects?

When addressing tight deadlines, explain your time management strategies. Discuss prioritizing tasks based on their impact, utilizing project management tools, and maintaining open communication with team members to ensure everyone is aligned. Mention how you maintain quality even under pressure.

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What steps do you take when identifying areas for process improvement?

To identify areas for process improvement, I typically start by assessing current workflows and gathering feedback from team members. Then, I analyze data to pinpoint inefficiencies and brainstorm solutions. Finally, I implement changes and measure their effectiveness, ensuring continuous improvement.

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Describe a time when you had to collaborate with different teams.

In your response, mention a specific project where collaboration was key. Discuss how you navigated the different priorities and communication styles of each team while working towards a common objective. Highlight the importance of relationship-building in achieving successful outcomes.

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What do you think are the most important qualities for a Marketing Analyst?

The most important qualities for a Marketing Analyst include analytical thinking, effective communication skills, attention to detail, and a strong understanding of marketing principles. Mention your ability to be adaptable in a fast-paced environment and your commitment to continuous learning and improvement.

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How do you stay updated on legal best practices related to marketing?

Staying updated on legal best practices involves regularly reviewing industry publications, attending webinars or workshops, and networking with legal experts in the field. I also subscribe to relevant newsletters to ensure I am informed about the latest changes and trends that may impact my work.

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Describe a successful marketing project you worked on.

When describing a successful marketing project, outline your specific role, the goals of the project, and the methods you used to achieve results. Be sure to emphasize the metrics of success and how your analysis contributed to the project's overall effectiveness.

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What experience do you have working with financial models?

Discuss your experience in creating and using financial models by highlighting specific examples where you've successfully built models to support marketing strategy or financial goals. Explain the tools you used and how your models provided insights that drove business decisions.

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How comfortable are you with presenting data to senior leaders?

Express your comfort level with presentations by sharing specific experiences where you've presented data to senior leaders. Highlight your preparation process, how you tailored your message for the audience, and the positive outcomes that came from those presentations.

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What motivates you in a marketing analyst role?

Motivation in a marketing analyst role often stems from a passion for data-driven decision-making and the desire to see your insights lead to tangible results. Discuss how the impact of your work on marketing strategies and business growth inspires you to continuously improve and excel in your role.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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