Head of Global Marketing Campaigns & Initiatives (f/m/d)

The Head of Global Marketing Campaigns & Initiatives at Doka is responsible for leading a team to develop and implement target-specific marketing programs that drive business impact. This includes creating innovative campaigns for market launches, supporting implementation efforts, and analyzing campaign effectiveness. Additionally, they manage relationships with internal and external stakeholders while establishing marketing processes and best practices across regions.

To qualify for the Head of Global Marketing Campaigns & Initiatives role at Doka, candidates should have completed marketing or business studies and possess at least ten years of professional marketing experience, including three in a leadership role. A strategic mindset, strong communication skills, and fluency in German and English are essential, along with an ability to adapt to changing market conditions.

In the role of Head of Global Marketing Campaigns & Initiatives at Doka, the individual will proactively drive the implementation of the corporate marketing strategy. By leading a skilled team and collaborating with regional teams, the head ensures that marketing campaigns align with high-level business goals and effectively reach target audiences.

At Doka, the working environment for the Head of Global Marketing Campaigns & Initiatives is characterized by flexibility and support for work-life balance. With options for working from home and no fixed core hours, employees can thrive in a dynamic atmosphere while engaging in continuous professional development and enjoying benefits such as shared office spaces and a vibrant canteen.

The Head of Global Marketing Campaigns & Initiatives at Doka will find ample growth opportunities within the company, fueled by a robust approach to employee development. The role encourages continuous learning and adaptation, along with the benefit of a strong network of internal and external stakeholders that fosters personal and professional growth.

When developing a marketing strategy at Doka, I would first analyze the target audience and regional market nuances. Understanding customer needs, competitive landscape, and cultural sensitivities would inform tailored marketing initiatives. Additionally, leveraging data analysis tools to create actionable insights will ensure the strategy aligns with Doka's business objectives.

Certainly! In my previous role, I led a campaign that increased our market share by 20%. The campaign focused on a new product launch with targeted messaging and multi-channel promotion. By utilizing customer feedback and analytics, we optimized the campaign mid-flight to further enhance engagement, ultimately leading to significant sales growth.

I believe in fostering a culture of open communication and trust within my marketing team. Regular check-ins, collaborative brainstorming sessions, and utilizing project management tools help keep everyone aligned and engaged. Encouraging team members to share their ideas and challenges openly leads to more innovative solutions.

Success measurement for a marketing program involves tracking key performance indicators (KPIs) such as conversion rates, engagement metrics, and overall ROI. Additionally, gathering customer feedback and analyzing market response can provide insights into program effectiveness and areas for improvement.

In my previous role, I faced a significant challenge with declining engagement rates. To address this, I embraced feedback from the team and stakeholders, revised our approach to include more interactive content, and refocused our targeting strategy. By being adaptable and open to change, we successfully revitalized our campaigns.

I've extensively utilized digital marketing tools like Google Analytics, Canva, and HubSpot for content management and performance tracking. These tools allow for better engagement measurement and help inform future marketing strategies based on data-driven insights, which are crucial for Doka’s innovation-driven approach.

For a successful product launch at Doka, I would first develop a sound go-to-market strategy that includes thorough market research and positioning. Developing targeted marketing collateral, engaging in pre-launch activities to generate buzz, and coordinating with sales teams for aligned messaging would set the stage for a successful launch.

Conflicts within the team can be resolved through active listening and open dialogue. I encourage team members to express their viewpoints while facilitating discussions to find common ground. I believe addressing issues promptly and constructively can lead to stronger team cohesion and better collaboration.

Data is central to my marketing decision-making. It helps identify trends, track performance, and guide strategy development. I thoroughly analyze data analytics to inform budgeting decisions, optimize campaigns, and understand customer behaviors, ensuring I can make informed choices that align with Doka's objectives.

I am passionate about the construction industry and how innovative marketing can drive growth. Doka’s commitment to excellence and high-performance culture resonates with my values. As the Head of Global Marketing Campaigns & Initiatives, I see a fantastic opportunity to leverage my experience to create impactful campaigns that support Doka's mission in an ever-evolving market.