Associate Manager, Social & Community Marketing

The Associate Manager, Social & Community Marketing at 2K Japan is responsible for growing the official social channels, engaging with the gaming community, and organizing community activations. This includes social media strategy development, influencer marketing coordination, and ensuring communication aligns with 2K’s global brand voice.

To be a great fit for the Associate Manager, Social & Community Marketing role at 2K, candidates should have at least 3 years of relevant experience in social media, community management, or influencer marketing in the gaming industry. Familiarity with Japanese gaming culture and a native level of Japanese communication is also essential.

In this role, you will identify and manage relationships with gaming influencers and VTubers to enhance 2K’s brand presence in Japan. This involves coordinating influencer campaigns and ensuring they align with brand goals for maximum engagement and impact.

The Associate Manager will organize community activities such as online tournaments, fan events, and in-game initiatives. You will be involved in developing compelling content that resonates with the player base and fostering a vibrant community.

Key skills include a strong understanding of social media platforms, a data-driven mindset for analytics, excellent communication abilities in both Japanese and English, and a passion for gaming, especially for 2K’s titles.

To develop a social media strategy for 2K Japan, I would first analyze current engagement metrics and community sentiment. I would identify key trends within the Japanese gaming community and then design a content calendar that aligns with these insights, utilizing engaging formats that resonate with our audience.

I use social listening tools such as Hootsuite and Google Analytics to monitor community sentiment. By tracking engagement rates and player feedback across platforms, I can gauge which initiatives resonate well and adjust strategies as necessary.

I have coordinated multiple successful influencer marketing campaigns where I collaborated with creators to promote gaming products. This involved negotiation, content alignment, and tracking engagement metrics to measure success.

I would approach negative feedback proactively by first acknowledging the concerns within the community. Addressing issues transparently and providing updates on solutions helps rebuild trust and fosters stronger community relations.

In my previous role, I organized an online tournament that attracted over 200 participants. We engaged players with live-streaming, real-time interactions, and highlighted top performers, which boosted our brand presence significantly.

To ensure cultural relevance, I consistently research local trends and engage with community members to gather insights. Additionally, I collaborate with native speakers to ensure that content resonates well with our audience’s preferences.

I believe platforms like X, YouTube, and LINE are particularly effective for gaming marketing in Japan. They have vast user bases and are commonly used for community engagement and sharing content among players.

I would measure success through various metrics, including engagement rates, follower growth, and conversion rates for campaigns. Analyzing these key performance indicators helps in refining future strategies.

I would analyze the demographics and user behavior of the new platform, tailoring our content strategy to fit it. Collaborating with influencers and creating engaging, platform-specific content would be essential to accelerate growth.

I regularly follow gaming news sites, participate in gaming forums, and engage with gaming influencers on social media. This ongoing immersion helps me stay updated with trends that can impact our community engagement strategies.