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Sr. Marketing Manager - job 10 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

Visa is excited to invite applications for the position of Sr. Marketing Manager in Austin. In this dynamic role, you'll be at the forefront of small business marketing, creating compelling content that captures the essence of our brand and resonates with our audience. As part of the Authorize.net team within Visa Acceptance Solutions, you'll develop and execute a robust content strategy across digital and social media platforms, directly linking your efforts to our business goals and revenue growth. Creativity and strategy will be your guiding stars as you craft SEO-optimized content, lead engaging webinars, and draft newsletters that drive client engagement and revenue opportunities. But that’s not all! You will also manage customer advocacy programs, promoting success stories that showcase our value and commitment to our clients. And if that isn’t enough, coordinating both in-person and virtual events will be part of your exciting responsibilities too! You’ll collaborate with cross-functional teams, ensuring consistent brand messaging while also being involved in updating product collateral to highlight new features. By analyzing performance data and reporting insights, you will play a crucial role in shaping future marketing strategies. It's a fantastic opportunity to combine your love for marketing with a passion for innovation in digital payments. This hybrid position allows flexibility with in-office expectations set by your hiring manager, balancing collaboration with independence. Join us and make your mark at Visa!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the main responsibilities of a Sr. Marketing Manager at Visa?

A Sr. Marketing Manager at Visa is responsible for developing and executing content strategies that align with business goals and drive revenue growth. Key duties include creating engaging digital content, supporting quarterly growth campaigns with third-party publishers, managing customer advocacy programs, coordinating in-person and virtual events, and collaborating with cross-functional teams to ensure brand consistency.