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VCS Marketing Ops Analyst - job 14 of 14

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

 As part of the Global Visa Commercial Solutions Team, you will be responsible for providing comprehensive marketing operations support, focusing on reporting, budget planning and management, marketing measurement, and case study development.

You will collaborate closely with the VCS Marketing Head and VCS Commercial Ops Head on all planning and reporting activities. Your ability to manage and analyze data, along with your strategic planning skills and sharp project management skills will be critical to your success.

This role offers the opportunity to interact with senior stakeholders, bring new ideas to fruition, and genuinely contribute to showcasing the overall business value of marketing.

Key Responsibilities:

  • Develop and manage comprehensive marketing reports to track performance and provide insights.
  • Plan and manage the marketing budget, ensuring efficient allocation and utilization of resources.
  • Measure and analyze marketing performance to optimize strategies and improve ROI.
  • Develop and maintain case studies to highlight successful marketing initiatives and campaigns.
  • Collaborate with the Marketing Head on all planning and reporting activities.
  • Support the creation of marketing materials and campaigns as needed.
  • Maintain relationships with internal stakeholders and external partners to ensure alignment and successful execution of marketing strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:
2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications:
3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
2+ years of business experience (preferably B2B), in marketing operations, reporting, or budget management.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Proven ability to manage budgets and optimize resource allocation.
Excellent communication and collaboration skills to work effectively with various stakeholders.
A proactive and detail-oriented approach to managing multiple tasks and projects.
A great team member who adds energy, ideas, and fun to our team and corporate culture.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 95,200 to 134,600 per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$114900 / YEARLY (est.)
min
max
$95200K
$134600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VCS Marketing Ops Analyst, Visa

Are you ready to take your career to the next level as a VCS Marketing Ops Analyst at Visa in Washington, DC? At Visa, we are not just about payments; we are about making lives easier and connecting people globally. In this role, you will be at the heart of the Global Visa Commercial Solutions Team, providing crucial marketing operations support that drives our success. Your main mission will revolve around reporting, managing budgets, analyzing performance, and developing compelling case studies. By collaborating with key leaders, you will bring innovative ideas to life and showcase the value of our marketing efforts. You’ll develop comprehensive reports to track performance, optimize our marketing strategies based on data insights, and ensure the budget is allocated effectively for maximum impact. We believe in fostering an engaging workplace where teamwork is valued, so expect to collaborate with both internal stakeholders and partners. This hybrid position allows you flexibility while still bringing valuable contributions to our creative marketing campaigns. If you have a flair for data analysis and a passion for optimizing marketing performance, Visa could be your next home. Let’s uplift the world together!

Frequently Asked Questions (FAQs) for VCS Marketing Ops Analyst Role at Visa
What are the key responsibilities of the VCS Marketing Ops Analyst at Visa?

The VCS Marketing Ops Analyst at Visa plays a pivotal role in providing marketing operations support which includes developing comprehensive reports, managing the marketing budget, measuring campaign performance, and crafting case studies of successful initiatives. The analyst collaborates closely with senior leadership on planning and reporting activities, ensuring that marketing strategies align with overall business goals.

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What qualifications are required for the VCS Marketing Ops Analyst position at Visa?

To become a VCS Marketing Ops Analyst at Visa, candidates need at least 2 years of related work experience along with a Bachelor's degree, while those with advanced degrees might qualify with less experience. Strong analytical and communication skills are essential, as well as experience in marketing operations, budget management, or B2B environments.

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How does the VCS Marketing Ops Analyst role at Visa involve collaboration?

Collaboration is a key aspect of the VCS Marketing Ops Analyst role at Visa. Analysts will work closely with the VCS Marketing Head and VCS Commercial Ops Head on planning and reporting, as well as interact with various internal stakeholders and external partners to ensure marketing strategies are successfully executed.

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What kind of work environment can a VCS Marketing Ops Analyst expect at Visa?

Visa offers a supportive and dynamic work environment for the VCS Marketing Ops Analyst. The position is hybrid, meaning employees can work both remotely and in-office, depending on departmental needs. You'll be encouraged to bring energy and creativity to the corporate culture while focusing on data-driven marketing strategies.

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What are the growth opportunities for a VCS Marketing Ops Analyst at Visa?

The VCS Marketing Ops Analyst role at Visa offers numerous growth opportunities, including interacting with senior stakeholders, contributing to significant marketing initiatives, and developing strategic plans that can lead to greater responsibilities within the marketing team. With Visa's global presence, there are ample chances for career advancement within various departments.

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Common Interview Questions for VCS Marketing Ops Analyst
Can you describe your experience with marketing performance analysis?

When answering this question, focus on specific projects where you analyzed marketing data to derive insights. Mention the tools you used, the outcomes of your analysis, and how it influenced strategic decisions in past roles. Highlight your analytical skills and your ability to communicate findings effectively.

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How would you manage a marketing budget?

Discuss your approach to budget management, emphasizing how you ensure efficient resource allocation. Share examples of how you've previously tracked expenditures, optimized costs, and aligned spending with overall marketing strategies, demonstrating both planning and analytical capabilities.

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Can you provide an example of a successful marketing campaign you were involved in?

Choose a campaign that resulted in tangible success, and outline your role in it. Explain your contributions, the strategies implemented, and how you measured its success. Ensure to articulate key metrics that indicate the campaign's effectiveness.

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What tools and technologies have you utilized for reporting and analysis?

Be specific about the tools you have experience with, whether it’s Excel for data manipulation, Google Analytics for web performance, or CRM systems for customer insights. Explain how these tools helped you in collecting and analyzing marketing data effectively.

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How do you prioritize multiple tasks and projects?

Outline your time management techniques, such as creating to-do lists or using project management tools. Provide an example of a time when you effectively balanced competing priorities to meet deadlines while maintaining quality in your work.

Join Rise to see the full answer
What do you believe is the best approach to developing marketing case studies?

Emphasize the importance of clear storytelling, data presentation, and showcasing measurable outcomes when creating case studies. Outline the steps you take from project inception to final delivery, ensuring that each case study captures the value and impact of the marketing initiatives.

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How would you handle disagreements or conflicts with stakeholders?

Discuss your communication skills and how you approach conflicts with a collaborative mindset. Stress the importance of listening to differing opinions and finding common ground to achieve consensus while maintaining professionalism.

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What is your understanding of B2B marketing operations?

Share your insights into B2B marketing operations, detailing what sets it apart from B2C. Highlight your experience with lead generation, account-based marketing, and collaborating with sales teams to drive business objectives.

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How do you stay updated with marketing trends and best practices?

Mention resources you rely on, such as industry publications, blogs, webinars, and networking with professionals in the field. Convey your commitment to continuous learning and adapting to changes in the marketing landscape.

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Why do you want to work as a VCS Marketing Ops Analyst at Visa?

Your answer should reflect your alignment with Visa's mission and values. Discuss your passion for marketing, your career aspirations within the payments technology industry, and how the VCS Marketing Ops Analyst role aligns with your skills and opportunities for growth at Visa.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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