Sr. Vice President, E-Commerce

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

The Senior Vice President, E-commerce will be responsible for driving the overall strategy, development, and execution of our E-commerce operations and revenue goals. As a key member of the leadership team, you will oversee all aspects of our online business, inclusive of: channel strategy, site merchandising, and user experience, site optimization and performance-based marketing in support of building a best-in-class digital ecosystem.  

This role will have P&L ownership of delivering upon our E-comm sales plan, building strategies to support revenue goals, and managing the day-to-day operations of a dynamic omni-channel business. You will combine analytics, key insights and creativity to set a vision for our digital future. Additionally, you will lead a high-performing team and drive cross-functional execution across marketing, product merchandising and technology to accelerate growth and ensure alignment with our company’s vision and priorities. 

What you'll get to do: 

Strategic Leadership: 

• Develop and execute the US ecommerce strategy, inclusive of setting revenue targets and growth objectives, elevating the consumer journey, defining channel development strategies and infrastructure requirements. 
• Identify and capitalize on new market opportunities, ensuring ecommerce channels are optimized for scalability and profitability. 
• Inform comprehensive omni-channel DTC strategy that aligns with business goals and enhances the customer journey across all channels.

Ecommerce Operations: 

• Oversee the end-to-end ecommerce experience, strategy, customer journey, user experience (UX), site experience and site conversion optimization. 
• Oversee the broader E-comm ecosystem including product launches, site merchandising, promo/campaign management, and site content updates. 
• Partner with the Digital Technologies leader to drive digital innovations that help build the fullest expression of the Vuori brand, to acquire new fans and drive brand loyalty. 
• Develop and implement customer acquisition strategies to drive growth, enhance engagement, and expand Vuori’s reach, ensuring a seamless consumer experience aligned with the brand's strategic positioning. 
• Collaborate with cross-functional partners across marketing and product teams to ensure the seamless integration of the DTC strategy with broader brand initiatives, including paid advertising, SEO, content marketing, and digital partnerships.  
• Monitor the competitive landscape and keep up to date with industry research to identify emerging trends and to drive continual enhancements to our E-comm channel.  

Data-Driven Decision Making: 

• Utilize analytics and consumer insights to inform decisions that optimize the digital storefront to create personalized, customer-first strategies that drive brand loyalty, engagement, and repeat purchases.   
• Build and monitor KPIs, driving continuous improvement through A/B testing, CRO, and conversion funnel optimization. 
• Foster a data-driven culture, ensuring the team is leveraging insights for personalized marketing, product recommendations, and customer retention. 

Who you are: 

• 15+ years of experience, with at least 5+ years at the executive level (preferably in the apparel or consumer goods industry). 
• 10+ years of eCommerce experience; proven track record of scaling global ecommerce operations for a fast-growing brand.  
• Proven ability to own and deliver revenue plans in a fast-paced, high-growth environment. 
• Strong business acumen, with the ability to balance long-term strategy and short-term operational execution. 
• Strong understanding of key e-commerce and retail & apparel metrics & KPIs. 
• Deep expertise in ecommerce analytics, A/B testing, conversion optimization, and using data to drive decision-making. 
• Proficiency in ecommerce platforms and (Shopify Plus, CDP, Klavio, etc.), as well as tools for analytics (Google Analytics, etc.). 
• Strong understanding of ecommerce platforms, digital commerce architectures, digital marketing strategies, and consumer behavior in a global context. 
• Exceptional leadership skills with experience building, scaling, and managing high-performing teams. 
• Ability to drive technological innovation and leverage emerging tools to enhance the site experience.  
• Entrepreneurial mindset with a passion for innovation and a deep understanding of scaling digital businesses. 
• Excellent communication and interpersonal skills, able to inspire and engage teams while aligning with executive leadership. 
• Highly adaptable, solution-oriented, and a proactive problem-solver who thrives in a fast-paced, dynamic environment. 

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $350,000 per year - $380,000 per year. This role is bonus eligible.  

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.