Digital Promotions Coordinator
Location:
1500 Brooks Ave Rochester, NY 14624
Availability Requirement for this role:
Morning, Afternoon.Age Requirement:
Must be 18 years or olderTime Type:
Full time
Pay Range:
$70,000 - $85,000 / yearWhy Work Here
Working at Wegmans provides opportunities to grow, flexible scheduling, incredible benefits, and the experience of working for a company with a reputation you can be proud of.
Job Description:
The Digital Promotions Coordinator supports the execution of digital programs, ensuring alignment with marketing strategies and business objectives. This role collaborates with internal teams to implement promotional campaigns, monitor performance, and provide insights on customer engagement. Additionally, you’ll assist in evaluating digital promotion effectiveness, identifying opportunities for improvement and staying informed on industry trends to support innovation.
What will I do?
- Assist in the execution of digital promotions, ensuring alignment with Marketing strategies
- Analyze engagement data to uncover insights that drive decision making and enhance promotional impact
- Collaborate with cross-functional teams, including Marketing and Merchandising
- Monitor and assess digital engagement trends, identifying opportunities to refine and improve promotions
- Contribute to continuous improvement efforts by assisting in testing new promotional strategies
- Provide operational support, ensuring seamless execution of digital promotions
- Assist in developing reports and presentations to communicate key findings and recommendations to stakeholders
- Establish key performance indicators for digital promotions and regularly report on progress to stakeholders
- Stay ahead of emerging digital marketing trends, tools, and technologies
Required Qualifications
- 2 or more years of analytical experience in a related field
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to manage multiple tasks and meet deadlines
- Strong communication and teamwork skills
- Ability to quickly build credibility, influence, and make recommendations with leadership and/or across business units
- Ability to handle pressure in a multi-tasked and fast paced environment, nimble to changing priorities
- Detailed and critical thinker
- Demonstrated technical knowledge on the latest digital media, online behaviors, and trends
Preferred Qualifications
- Marketing Communications, Merchandising Support or Merchandising experience
- Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software
- Enthusiasm for and knowledge of relevant products and services
- Bachelor's degree in a related field
Average salary estimate
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If you're excited about digital marketing and ready to take on a pivotal role, Wegmans is seeking a Digital Promotions Coordinator to join our Main Office in Rochester. In this full-time position, you will become instrumental in executing marketing strategies that not only resonate with our customers but also align with our overarching business goals. Your daily tasks will include collaborating with various internal teams to launch promotional campaigns while monitoring their performance. As the key player in evaluating the success of these campaigns, you will analyze customer engagement data to provide insightful feedback and recommendations for future initiatives. We're looking for someone who is constantly tuned in to industry trends and eager to innovate. Your analytical skills and detailed thinking will enhance our digital promotional strategies and improve customer reach. Being a Digital Promotions Coordinator with Wegmans means you will have the opportunity to grow, enjoy flexible scheduling, and benefit from the extensive opportunities we offer. With a competitive salary range of $70,000 - $85,000 per year, you’ll thrive in an environment known for its supportive and dynamic culture. Don’t miss the chance to be part of a company that not only values your contributions but also offers you a platform to showcase your creativity and passion for digital marketing.
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