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Paid Media Manager

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About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Job Reference: #LI-JC1

Job Description

We're looking for a Digital Manager to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus on performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor digital media for all direct reports and peers across the agency.

Main Duties

Manage a client portfolio of paid media campaigns across Search and other digital platforms
Proactively build internal relationships & communicate technical subjects effectively
Mentor and tutor junior members of the team, for example with technical training on an ad platform
Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance
Support senior team members with strategy development
Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
Define optimisation strategies for customers
Own the day to day delivery of paid media work against customer objectives
Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement
Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing
Have an understanding and interest in working across both international and B2B focused clients
Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
Lead meetings and communication around day to day delivery for clients
Demonstrate commercial awareness, or project management skills
Confidently build campaigns, optimise and deliver meaningful insights for clients
Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
Deliver robust frameworks for testing new strategies

Requirements & Experience

As a guide, we would expect a person to have a minimum of around 5-6 years in a role using Google Ads, Microsoft Ads
Demonstrate implementation of multi-channel media strategies, advising on the right balance between paid search, paid social and other media
Experience working with clients in the luxury retail, interior design, home design or similar.
Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms
Stakeholder management skills
Enjoy educating clients about all things Search
Good negotiating skills paired with ability to dive deep into performance reporting
Knowledge of account-based marketing (ABM) targeting tactics
Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
LinkedIn campaign management is a nice to have
Experience working with & advising on the implementation of tagging & tracking
Ambitious, driven and passionate about all things digital, with an excellent comprehension of how search serves as the backbone of online conversion

Key Competences

Drives successful results for themselves and for their team members on their customers
Builds strong relationships with customers
Ownership of a customer’s KPIs
Able to carry out different kinds of work, including strategy, planning and implementing a plan across customers
Naturally curious and starting to challenge the way things are done in a mature and professional way
Able to carry out quality assurance of junior team members work
Basic delegation of tasks which would usually be handled by junior team members

Welocalize Glassdoor Company Review

3.7

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CEO of Welocalize

Smith Yewell

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Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Paid Media Manager, Welocalize

Join Adapt, a Welocalize company, as a Paid Media Manager and dive into the exciting world of digital performance marketing! Based in Mexico, you'll be part of a remote-first team that cherishes diversity and fosters a culture of curiosity. This role is perfect for those who are passionate about driving growth for a portfolio of thrilling local and global brands. As a Paid Media Manager at Adapt, your core responsibility will be to manage a variety of paid media campaigns across Search and other digital platforms, ensuring they meet performance targets while providing insightful analysis for continuous improvements. You’ll mentor junior team members, ensuring they gain the technical skills needed for success in the field while also maintaining strong client relationships. If you’re ready to drive success for B2B businesses, e-commerce, and retail clients alike, this is your chance to showcase your creativity and passion. Your efforts will directly influence the way clients achieve their marketing objectives and will pave the way for your own professional growth. This role not only allows you to manage exciting campaigns but also nurtures your personal development through extensive training and a focus on work-life balance. Join us at Adapt, where diverse challenges come together to create innovative solutions, and let’s embark on this journey of driving client success together!

Frequently Asked Questions (FAQs) for Paid Media Manager Role at Welocalize

What are the primary responsibilities of a Paid Media Manager at Adapt?

As a Paid Media Manager at Adapt, your main responsibilities include managing client portfolios of paid media campaigns across Search and other digital platforms, ensuring the campaigns meet performance targets, providing analysis and recommendations for performance improvement, and mentoring junior team members. You'll also support strategy development and actively communicate with clients about their campaign performance.